The Idea Of Prescience For Managers

Read The Vision Idea For Managers
PRESCIENCE

Prescience is something for which you really have to work at.
Prescience is having foreknowledge of the future. Particularly as a Protector, you have to know in advance the external events which impact upon your team. The key is information and there are three type:

• information you hear (tit-bits about travel, meetings, etc)
• information you gather (minutes of meetings, financial figure, etc)
• information you infer (if this happens then my team will need ...)

Information is absolutely vital. 

Surveys of decision making in companies reveal that the rapid and decisive decisions normally stem not from intuitive and extraordinary leadership but rather from the existence of an established information system covering the relevant data. 

Managers who know the full information can quickly reach an informed decision.

The influences upon you and your team stem mostly from within the company and this is where you must establish an active interest.

 Let us put that another way: if you do not keep your eyes open you are failing in your role as Protector to you team. Thus if your manager comes back from an important meeting, sit down with him/her afterwards and have a chat.

 There is no need to employ subterfuge, merely ask questions. If there are answers, you hear them; if there are none, you know to investigate elsewhere.  If you can provide your manager with suggestions/ideas then you will benefit from his/her gratitude and future confidence(s). 

You should also talk to people in other departments; and never forget the secretaries who are normally the first to know everything.

Now some people love this aspect of the job, it makes them feel like politicians or espionage agents; others hate it, for exactly the same reasons. 

The point is that it must be done or you will be unprepared; but do not let it become a obsession. 

Gathering information is not enough on its own: you have to process it and be aware of implications. The trick is to try to predict the next logical step from any changes you see. 

This can get very complicated, so try to restrict yourself to guessing one step only.

 Thus if the sales figures show a tailing off for the current product (and there are mutterings about the competition) then if you are in development, you might expect to be pressured for tighter schedules; if you are in publicity, then there may soon be a request for launch material; if you are in sales, you might be asked to establish potential demand and practical pricing levels. 

Since you know this, you can have the information ready (or a schedule defence prepared) for when it is first requested, and you and your team will shine.

Another way of generating information is to play "what if" games. There are dreadfully scientific ways of performing this sort of analysis, but reasonably you do not have the time. 

The sort of work this article is suggesting is that you, with your team or other managers (or both), play "what if" over coffee now and then. 

All you have to do is to postulate a novel question and see how it runs. 

A productive variation on the "what if" game is to ask: "what can go wrong?"
By deliberately trying to identify potential problems at the onset, you will prevent many and compensate for many more. 

Set aside specific time to do this type of thinking. 

Call it contingency planning and put in in your diary as a regular appointment.

Best Wishes.

5 Tested And Proven Ways To Get Traffic And Build An e-List

1. Promote your list on forums
Another great way in which you can promote your list is to post on forums regularly.
You can start by finding a number of forums related to your particular niche.

Start at http://www.big-boards.com/ and browse for related forums.
As you go, make a list of the URLs and the primary subject matter of the forum.
Also, consider how much traffic and how many subscribers each of these forums have.
Ultimately, your goal should be to select a number of high-traffic, active forums with many subscribers.

  You will then want to frequent these forums and post on them whenever you get the opportunity.

Make an overt attempt to be helpful whenever possible and to demonstrate your expertise.
 

After you have been a member of the forum for a while, you'll want to add a signature that promotes your newsletter or your free offer.
 

In addition to providing the actual link to your subscription page, include a short, 5-10 word pitch that will entice readers to at least consider clicking the link. Of course, your efforts shouldn’t stop there.
Once you have the signature in place and have gained a strong reputation, you should continue to cultivate relationships on those forums, to post regularly, and to gain exposure to many forum visitors, so that your signature has more chances to be seen.

2. Run a competition
As mentioned before, it is vital that you get your own readers involved in the promotional process of your site and newsletter .
If you already have a large list, then the potential to grow even larger is higher.

Running a competition is a fun and effective way to build your list with the help of your current subscribers and your new subscribers.
Not only will it allow you to interact with current subscribers, but get them to bring in new people, and those new people will bring in new people thus growing your list size very large, quickly.

For example, you could run a simple competition on your blog where people who link back to your site or leave a comment or answer a question can win a prize of some sort.
The same kind of competition can be run on social media sites with incentives for sharing your link or web page.

You could get people to "like" your facebook fan page or "re-tweet" your link with a hashtag and you would pick a random winner.
If you have a special website script that allows you to run competitions, such as a referral contest, using it would be a very powerful way to build a list.

Whatever you do to encourage your readers to provide referrals, keep in mind what it is they want most whether it be cash, advertising space, or products.
If you can’t offer them what they want or need, then they are unlikely to have an interest in promoting your list.

3. Know and seek out your target audience
One important part about generating new subscriptions is knowing your audience and where they hang out online.

 If you don’t know who you’re marketing to that is, the “type” of person who has an interest in your list and business then you’ll have both a hard time persuading them that they should join your list and a hard time finding them.

In short, if you’re not familiar with the “typical” buyer or subscriber in your niche, it is time to get to know them better. Find out what they want, the problems they are having etc.

Ways to find out about your audience is to s eek them out on forums, interact with them on blogs, join their newsletters, in social marketing groups and do whatever you can to understand them better.
Once you know where your audience is spending most time online, you can focus on targeting them there that rather than spreading yourself out thin over many avenues.

4. Get backlinks to your squeeze page
A backlink is a hyperlink on another web page that points to your web page.
When people click on that link, they end up on your site. Backlinks can do two things for you.

1) Give you direct traffic by people clicking on the link, and 2) it can boost your rankings in the search engines, thus resulting in more traffic, and more subscribers.
To get backlinks, you can buy them in bulk at places like http://fiverr.com , but beware that some backlink packages are quite low in quality and won't do much for you at all.
 

You'd be better off going to an expert SEO backlink service to get quality backlinks. Traffic Travis is an all-in-one SEO software that is easy to use. For a more easy way to get backlinks, you can post comments on blogs, in forums and in article resource boxes when you submit articles to directories.
You may want to outsource these tasks as they can be quite repetitive and time consuming.

5. Use Offline advertising to build your list
Yes, offline ads do work great f or building your list online. There are a heap of ways to advertise your website and free offer and direct people to your sign up form.
 

-Yellow pages

-Classified newspaper ads

-Magazine ads

-Public notice board ads

-Business cards and other paraphernalia

-Direct response mailing

-Networking at live events/seminars

-Radio station ads

-Hold live events

-Billboard ads

Whenever you advertise offline, just make sure to have a call to action with your website address clearly visible. For example, "Visit abc.xyz.com to get your free start up kit today! "
 

On a Final note, we’ve sifted and gone through a vast array of different strategies you can employ to gain more subscribers; however, throughout this exercise, we have seen some common themes repeated. 

 

So where can you go from here? Start by concentrating on building your list first from now on. Put list building first when it comes to online promotional efforts. Have a wonderful day.