Blogs are also a way of keeping your clients entertained. While some of us just post our day-to-day business happenings, it’s important to remember that blogging isn’t just about what’s new with the business.
“Your clients want to be entertained.”
There is nothing I distaste more than a sales pitch form someone who doesn’t take the time to tell me anything about themselves or to ask me about my likes and dislikes.
The best example I can think of for this is the ever so popular infomercial or commercial advertisements.
Infomercials are one of the most irritating sales methods I have ever seen.
Here you have this guy (or gal or Bae ) standing on stage for half an hour to an hour trying to sell you a juicer.
Their energy is always abundant. They will jump, yell, be very enthusiastic about the product they’re selling, but do they ever really ever communicate with us as people? No, not really.
This marketing technique is brilliant, don’t get me wrong.
If you put a hyper person on television at 3 AM in the morning to convince some people that they really need that thingamajig in their kitchen, They are probably going to say “Of course I do, ....oh....look how awake they are...hahaha !”
Some people are no stranger to buying products at 3 AM their jammies. Infomercials are brilliant because they work. However, atimes they might only seem to work in the early hours of the morning.
If they see an infomercial on daytime television they might change the channel and ignore it. It may have no effect because there is usually no personal communication.
Using a blog on your website or stand alone is the best way to entertain your clients and make them feel as if they’re part of your family.
Remember, you want your clients to feel as if they’re part of the family. No, not the family member that is never invited to Thanksgiving because every year they wreck the turkey, you want your client to be the one who carves that turkey.
A blog gives them that feeling. Keeping weekly updates of your company,services or products with a funny life experience or tit bits will ensure your clients feel as if they’re a small part of the bigger whole, that is your company or Business.
Use your blog to entertain by giving small personal details,For example using sentences like:
“I was so excited to see my new book online this morning, I forced my kids to download it on their kindle in the hope they’ll show it off to their friends. They, of course, rolled their eyes at me and said sweetly ‘of course we will’. Teenagers. Gotta’ love ‘em.....”
The above paragraph on a blog does three things:
. Mentions your product
. Personalizes you as a human and not just a company, making you sound authentic and real
. Gives your readers something they can identify with
By mentioning your product you are marketing and selling yourself in your blog. This is a brilliant way of ‘name dropping or branding’ without being overly obvious about it.
This personal style blog is also a very handy technique to make sure your clients remember that you are a person just like they are.
People want to have a personal connection. some people prefer shopping local (even though they pay more) than shopping at large retailers because some love the feeling of going into a store and having someone know their name.
They also love the feeling of seeing the owner and telling them what a great job they have done on their recent store changes. It’s imperative you humanize yourself.
Giving your reader something funny they can identify with keeps them coming back to you. For example, If your readers knows you have sarcastic teenagers living at home just like they do, then your reader will identify, laugh, and nod to themselves in agreement.
In other words, you just got them hooked.
You don’t have to be a comedian, you don’t have to be constantly witty, you just have to be yourself on your blog and your readers will identify with you.
It’s not only one of the best marketing tools available to you, but your blog is the best way to make sure that your clients turn to your product first. Thanks for reading.
“Your clients want to be entertained.”
There is nothing I distaste more than a sales pitch form someone who doesn’t take the time to tell me anything about themselves or to ask me about my likes and dislikes.
Infomercials are one of the most irritating sales methods I have ever seen.
Here you have this guy (or gal or Bae ) standing on stage for half an hour to an hour trying to sell you a juicer.
Their energy is always abundant. They will jump, yell, be very enthusiastic about the product they’re selling, but do they ever really ever communicate with us as people? No, not really.
This marketing technique is brilliant, don’t get me wrong.
If you put a hyper person on television at 3 AM in the morning to convince some people that they really need that thingamajig in their kitchen, They are probably going to say “Of course I do, ....oh....look how awake they are...hahaha !”
Some people are no stranger to buying products at 3 AM their jammies. Infomercials are brilliant because they work. However, atimes they might only seem to work in the early hours of the morning.
If they see an infomercial on daytime television they might change the channel and ignore it. It may have no effect because there is usually no personal communication.
Using a blog on your website or stand alone is the best way to entertain your clients and make them feel as if they’re part of your family.
Remember, you want your clients to feel as if they’re part of the family. No, not the family member that is never invited to Thanksgiving because every year they wreck the turkey, you want your client to be the one who carves that turkey.
A blog gives them that feeling. Keeping weekly updates of your company,services or products with a funny life experience or tit bits will ensure your clients feel as if they’re a small part of the bigger whole, that is your company or Business.
Use your blog to entertain by giving small personal details,For example using sentences like:
“I was so excited to see my new book online this morning, I forced my kids to download it on their kindle in the hope they’ll show it off to their friends. They, of course, rolled their eyes at me and said sweetly ‘of course we will’. Teenagers. Gotta’ love ‘em.....”
The above paragraph on a blog does three things:
. Mentions your product
. Personalizes you as a human and not just a company, making you sound authentic and real
. Gives your readers something they can identify with
By mentioning your product you are marketing and selling yourself in your blog. This is a brilliant way of ‘name dropping or branding’ without being overly obvious about it.
This personal style blog is also a very handy technique to make sure your clients remember that you are a person just like they are.
People want to have a personal connection. some people prefer shopping local (even though they pay more) than shopping at large retailers because some love the feeling of going into a store and having someone know their name.
They also love the feeling of seeing the owner and telling them what a great job they have done on their recent store changes. It’s imperative you humanize yourself.
Giving your reader something funny they can identify with keeps them coming back to you. For example, If your readers knows you have sarcastic teenagers living at home just like they do, then your reader will identify, laugh, and nod to themselves in agreement.
In other words, you just got them hooked.
You don’t have to be a comedian, you don’t have to be constantly witty, you just have to be yourself on your blog and your readers will identify with you.
It’s not only one of the best marketing tools available to you, but your blog is the best way to make sure that your clients turn to your product first. Thanks for reading.
