The Importance Of Using A Blog And Website To Promote Your Business

Having a subscriber list is not the only thing you need to ensure you have in the world of online marketing.

While we all want a lot of customers, we also need to make sure those customers keep coming back.

One of the many ways you can ensure your subscribers are listening and staying engaged is to have a website and blog.

A website does more than you think to help sell you or your product.

Four reasons why you must have a website:

. To stand out from the competition

. To describe and feature your product(s)

. To have a blog to share your voice

. Entertainment

Most people are under the impression that a website is just another means of putting up pictures so people can see your work, but that couldn’t be farther from the truth.

Almost every company or individual who needs to sell themselves has a personal or company website.


From selling shoes to selling your art, websites are what makes you stand out from the crowd.

To stand out from the competition 

It is a great big world out there and chances are if you have the most brilliant idea of the century, someone else has that same idea.

Because of that, getting the word out as quick as possible is the most important thing you can do for yourself and your business.

Websites offer you a chance to step up to the competition and stand out, which is why it is extremely important to have a website that not only shows your product but also shows who you are.

Your website has to be a mixture of business and commercialization, so to keep things competitive you must make sure your website stands out.

To describe and feature your product(s)

If you are an author or someone who does any kind of art media, then you must make sure your work is the center of attention.

That being said, let me explain now that there is a difference between being classy and being gaudy when it comes to making your website.

While you do want an eye catching website, you do not want a website that looks like a bad Bailey dancer.

Website design is not nearly as difficult as it sounds.

There are a number of professional website domains out there which allow you to build the website yourself by choosing your own layout, background colors,background images and putting in your personal preferences.

One of the most important things to remember when it comes to website building is that “You absolutely must compliment your product with the appropriate website” 

Let me give an example. A Friend received the business card of a very talented author whose work he was truly interested in.

The books were very modern takes on ancient ideas, a new age sort of style.

 The book covers were soft tan and looked as if they were meant to be antiques. He was immediately drawn to the style and art of the book covers.

When he went to check out the artist’s website, however, He was disappointed to see that the website background was ‘done in a very flashy space scene where the stars looked as if they were coming towards you and the background music he said, was a cheesy futuristic sort of thing.

The website did nothing to enhance or promote the books based on looks, it simply flashed out at him drawing in his attention.

 Because of this, He lost interest in the website. He was still very interested in the books, but did not check out the website for any updates or read the author’s blogs, He just couldn’t get past the look of it.

More importantly, it’s the copy (the words you use) on your site that will either make or break your site.

Having a “Welcome” page,“About Us” or "Contact Us" page as your main home page will deter visitors from finding out more about your product(s) or service(s).

Instead, you want to capture their attention by having a clear headline outlining the biggest benefit your customer will get out of your product(s) or service(s).

Have a Good Day !

How To Use The eBay Search Engine.

If you know what you're doing, you can quickly find what you're looking for on eBay - and the more you know about how buyers find you, the easier you'll find it to be found.

Here are a few golden searching rules.

Be specific: If you're searching for the first edition of the original Harry Potter book, you'll get further searching for 'harry potter Rowling philosopher's stone first edition' than you will searching for 'harry potter'.

You'll get fewer results, but the ones you do get will be far more relevant.

Spell wrongly: It's a sad fact that many of the sellers on eBay just can't spell.

Whatever you're looking for, try thinking of a few common misspellings - you might find a few items here that have slipped through the cracks.

Get a thesaurus: You should try to search for all the different words that someone might use to describe an item, for example searching for both 'TV' and 'television', or for 'phone', 'mobile' and 'cellphone'.

Where you can, though, leave off the type of item altogether and search by things like brand and model.

Use the categories: Whenever you search, you'll notice a list of categories at the side of your search results. If you just searched for the name of a song, you should click the 'songs' category to look at results in that category only.

Why bother looking through a load of results that you don't care about?

Don't be afraid to browse: Once you've found the category that items you like seem to be in, why not click 'Browse' and take a look through the whole category?

You might be surprised by what you find.

Few people realize just how powerful eBay's search engine is - a few symbols here and there and it'll work wonders for you.

Wildcard searches: You can put an asterisk (*) into a search phrase when you want to say 'anything can go here'.

For example, if you wanted to search for a 1950s car, you could search for 'car 195*'. 195* will show results from any year in the 1950s.

In this order: If you put words in quotes ("") then the only results shown will be ones that have all of the words between the quote marks. 

For example, searching for "Lord of the Rings" won't give you any results that say, for example "Lord Robert Rings".

Exclude words: Put a minus, and then put any words in brackets that you don't want to appear in your search results.

For example: "Pulp Fiction" -(poster,photo) will find items related to Pulp Fiction but not posters or photos.

Either/or: If you want to search for lots of words at once, just put them in brackets: the TV example from earlier could become '(TV,television)', which would find items with either word.

Don't get too tied up learning the ways of the search engine, though: a surprising number of eBay users don't search at all, preferring to look through eBay's category system and save their favorites in their browser. The next email will show you how to make sure these people can find you too.