Let’s get right to the point and summarize the most important way to build traffic with 13 little letters...
S-E-A-R-C-H E-N-G-I-N-E-S.Why? Because if you work the Search Engines (SEs) well, here’s what you get...
• They bring mountains of traffic.
• It’s targeted traffic -- people are interested in what you’re selling.
• High rankings on a search result page add to your credibility. There’s an implied
“credential” to showing up on the first page.
• When customers find you, they hit your site with an open, interested mindset.
They feel smart.
• But best of all, Search Engines are just plain “do-able.” Follow the advice in this
chapter -- if you do, you will succeed with the Search Engines.
I spent months studying how the SEs work. Then I put that theory into practice.
PennyGold, a narrow-niche site if there ever was one, grew from a few thousand
visits per week to as high as 60,000 visits per week, mostly via the SEs.
Building traffic this way is, by far, the most time and cash-efficient method to attract
targeted customers. Of course, if you have to spend months riding the learning
curve, it’s not really a time-saver. This volume helps you “cut straight to the
chase.”
You really can get a great ranking at the Search Engines (i.e., the first page of
search results)... without using any tricks, or less-than-honest tinkering.
Build highly-optimized SE-friendly Web pages, and you will “score well” for several
different keywords.
Search Engines are so important that I devote an entire chapter just for them.
Other strategies fade into the shadows due to the SEs’ powerful beams of light.
different keywords.
Search Engines are so important that I devote an entire chapter just for them.
Other strategies fade into the shadows due to the SEs’ powerful beams of light.
We’ll start with the real.....time-wasters, “tried and true” ways to get the least results for the
most time (and money).
Why not! Then there’s only way one way to go after that... UP! ...time-wasters, “tried and true” ways to get the least results for the most time (and money).
Why not! Then there’s only way one way to go after that... UP!
