1. Eliminating
the Home-Office Mentality
To move our
work home, however, does not mean we eliminate every single thing about the
traditional home office. Rather, we should select what is useful and what
is not. It's a mistake to quit your job and go home with a
"home-office" mentality. By this we mean thinking small, and
believing that you will automatically sacrifice a decent income in exchange for
your freedom. Please! Do not
think small! A quote again
says:"Too many home-based practitioners fail to understand the
benefits that accrue because of the professional style they have selected.
They focus on the "home" part of the business rather than the "business" portion, and as a result are doomed to "small incomes." Working at home provides many benefits. We can save a lot of time because we don't need to commute and we have more control over our schedule. We can save a lot of costs because we don't have the overhead requirements of larger businesses. We can cut our stress and so have more energy because we avoid many of the characteristic problems of life in the late 20th-Century office. We must work these advantages to our profit.
2.Your
International Headquarters
The German
philosopher Immanuel Kant said that if you sit at home alone at your empty
kitchen table, eventually, the "whole world will come to you." Well,
today you don't need the great mind of a philosopher to make the entire world
come into your living room. What you need is a phone jack. We live in a
unique time in history. Satellites, fiber optics, the integrated circuit
and other communications miracles means that you can be just about anywhere in
the developed world and establish communication with anyone.
All the money your competitors spend on heating the office and buying furniture could better be spent on the actual marketing itself. As a home-based business, you will be already positioned where the traditional business is currently struggling to move: toward the lowest possible overhead and the greatest possible concentration of dollars on products/service development and product/service marketing.
(1) Vastly reduced overhead
(2) Easy access to a global market
(3) Full advantage of telecommunications.
To not have the basic telecommunications toys, The computer, modem, fax, and telephones is impossibly stupid. Still, even in this day and age, many of people strongly resist the one element that is undoubtedly the heart and brain of any successful home business the computer.
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