- Offer relevant, useful and original content
-
Make sure your landing page is directly relevant to your ad text and keyword.
- Be specific when the user wants a particular thing: If someone clicks on an ad for a sports car, they shouldn’t end up on a general “all car models and makes” page
- Be general when the user wants options: If someone’s looking to compare digital cameras, they probably don’t want to land on a specific model’s page
- Provide useful information on your landing page about whatever you're advertising.
- Try to offer useful features or content that are unique to your site.
-
- Promote transparency and foster trustworthiness on your site
- Openly share information about your business and clearly state what your business does
- Explain your products or services before asking visitors to fill out forms
- Make it easy for visitors to find your contact information
- If you request personal information from customers, make it clear why you're asking for it and what you'll do with it
- Distinguish sponsored links, paid ads, from the rest of your website’s content
- Make mobile and computer navigation easy
- Organize and design your page well, so people don’t have to hop around for information.
- Make it fast and easy for people to order the product mentioned in your ad.
- Don’t annoy customers with unnecessary pop-ups or other site features that interfere with their navigation of your site.
- Help customers quickly find what they’re looking for by prioritizing the content that's visible clearly.
- Decrease your pages or site loading time
- Make sure your site pages loads quickly once someone clicks on your ad, whether on a computer or mobile device.
- Consider turning your site or page into an Accelerated Mobile Page (AMP).
- Make your site fast and respond quickly
-
See how your site scores on mobile speed, and get quick fixes to improve it. Test your site.
- See google's guide to Create an effective mobile site. Have a nice day.
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