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5 Ways To Improve Sites And Landing Page Experience.


  1. Offer relevant, useful and original content

    • Make sure your landing page is directly relevant to your ad text and keyword.

      • Be specific when the user wants a particular thing: If someone clicks on an ad for a sports car, they shouldn’t end up on a general “all car models and makes” page
      • Be general when the user wants options: If someone’s looking to compare digital cameras, they probably don’t want to land on a specific model’s page
    • Provide useful information on your landing page about whatever you're advertising.
    • Try to offer useful features or content that are unique to your site.
  2. Promote transparency and foster trustworthiness on your site
    • Openly share information about your business and clearly state what your business does
    • Explain your products or services before asking visitors to fill out forms
    • Make it easy for visitors to find your contact information
    • If you request personal information from customers, make it clear why you're asking for it and what you'll do with it
    • Distinguish sponsored links, paid ads, from the rest of your website’s content
  3. Make mobile and computer navigation easy
    • Organize and design your page well, so people don’t have to hop around for information.
    • Make it fast and easy for people to order the product mentioned in your ad.
    • Don’t annoy customers with unnecessary pop-ups or other site features that interfere with their navigation of your site.
    • Help customers quickly find what they’re looking for by prioritizing the content that's visible clearly.
  4. Decrease your pages or site loading time
    • Make sure your site pages loads quickly once someone clicks on your ad, whether on a computer or mobile device.
    • Consider turning your site or page into an Accelerated Mobile Page (AMP).
  5. Make your site fast and respond quickly
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