From our experience, here's a list of blog tips and blogger best practices on how to build a successful blog.
1. Go for shorter blog layouts to make the blog load faster.
Simply by limiting the number of blog posts per page to 10 (at most) - the blog gets more reader friendly as well as it helps SEO. That's because longer layouts require more time to load and most blog readers might not be patient enough till all content shows up, as well as search engines prefer crawling fast loading blogs.
2. Use images and videos in blog posts.
Relevant visuals make the blog more attractive and engaging. Images should be optimized for the web, so that not to be very big. Important as well - blog videos and audio embeds should not be auto-played.
Advertising visuals should be moderate in number (if any) and relevant to blog content.
In the same context, be advised to ping us to update blog snapshot whenever your layout changes or a cool visual is used.
3. Write about the things you are passionate about and be original.
Above all - authentic blog content is what matters the most. Along with the right blog layout and graphics, published quality content will get the reader.
It only needs to be distributed/shared and we are dedicated to support bloggers with that, towards your blog success.
4. Configure only one blog feed for RSS auto-discovery.
While offering multiple feeds to blog readers might be a good idea, the RSS auto-discovery link is mostly for blog services and RSS based apps.
When there are more than one auto-discovery link - blogger services scanning your blog might not get the right feed, which was meant to be considered.
5. Use only essential blog gadgets that help the blog and entertain readers.
A good practice is to reduce the number of blog add-ons towards optimizing blog loading time, since each gadget adds up.
Besides, too many gadgets installed result in a blog sidebar that is longer than content section itself, which is neither aesthetics, nor good for the gadgets that are not in line with your blog content.
Here is a handy list of common and some uncommon ways to market your blog.
Promote it on your website. It’s surprising the number of small and large companies that actually have a blog, but it’s not promoted anywhere on the main site.
We like Top 42 blogger PR 20/20 that not only has the blog on the navigation, but also lists the latest three blogs along the right side of the website.
Include the blog URL in your email signature. All employees are part of your marketing team today.
Every time they send an email, it’s a marketing opportunity.
Blog on Print. Put your blog address on your business cards, direct mail and print advertising.
Fan Yourself. Many business owners forget to tell employees to fan their own sites on Facebook and
Follow on Twitter. Be sure employees know that you’d love if they shared relevant posts with their networks as well.
Leverage Twitter Hashtags. When you promote your blog via Twitter, use relevant hashtags (i.e., #marketing) that prospects may follow (try Twitag for more).
Post your blogs on Facebook.
Post to your LinkedIn status.
Submit to directories. Here’s a huge blog directory list from TopRank).
Include in any press releases. By using services such as PR Newswire, Marketwire or PR Web, you can get your blog link placed in sites like Google, Yahoo! and sometimes hundreds of other sites (select the SEO option where they embed the links into the releases).
Post regularly. The more you blog, the more opportunity you have to be found. Consistency is key.
Guest post. Find blogs where your customers are hanging out and volunteer to blog.
Be specific with the subject when you approach the blogger.
It shows you did your homework. Also, bloggers are always looking to take a breather…as long as the information is relevant and valuable.
Interview. Bloggers love to be interviewed. Doing a post about them is a sure way to get your post spread around.
Submit your site to Google. Just in case your site isn’t getting picked up.
Put your blog on company invoices as well as other correspondence to customers.
Showcase your employees on your blog (see Indium). Employees love to promote their own blogs (remember, they are your most important asset).
Develop an opt-in eNewsletter out of your weekly blog posts.
Talk about your blog when you speak at events.
Listen to customer issues on Twitter and respond with links to blog posts that answer their problems.
1. Go for shorter blog layouts to make the blog load faster.
Simply by limiting the number of blog posts per page to 10 (at most) - the blog gets more reader friendly as well as it helps SEO. That's because longer layouts require more time to load and most blog readers might not be patient enough till all content shows up, as well as search engines prefer crawling fast loading blogs.
Relevant visuals make the blog more attractive and engaging. Images should be optimized for the web, so that not to be very big. Important as well - blog videos and audio embeds should not be auto-played.
Advertising visuals should be moderate in number (if any) and relevant to blog content.
In the same context, be advised to ping us to update blog snapshot whenever your layout changes or a cool visual is used.
3. Write about the things you are passionate about and be original.
Above all - authentic blog content is what matters the most. Along with the right blog layout and graphics, published quality content will get the reader.
It only needs to be distributed/shared and we are dedicated to support bloggers with that, towards your blog success.
4. Configure only one blog feed for RSS auto-discovery.
While offering multiple feeds to blog readers might be a good idea, the RSS auto-discovery link is mostly for blog services and RSS based apps.
When there are more than one auto-discovery link - blogger services scanning your blog might not get the right feed, which was meant to be considered.
5. Use only essential blog gadgets that help the blog and entertain readers.
A good practice is to reduce the number of blog add-ons towards optimizing blog loading time, since each gadget adds up.
Besides, too many gadgets installed result in a blog sidebar that is longer than content section itself, which is neither aesthetics, nor good for the gadgets that are not in line with your blog content.
Here is a handy list of common and some uncommon ways to market your blog.
Promote it on your website. It’s surprising the number of small and large companies that actually have a blog, but it’s not promoted anywhere on the main site.
We like Top 42 blogger PR 20/20 that not only has the blog on the navigation, but also lists the latest three blogs along the right side of the website.
Include the blog URL in your email signature. All employees are part of your marketing team today.
Every time they send an email, it’s a marketing opportunity.
Blog on Print. Put your blog address on your business cards, direct mail and print advertising.
Fan Yourself. Many business owners forget to tell employees to fan their own sites on Facebook and
Follow on Twitter. Be sure employees know that you’d love if they shared relevant posts with their networks as well.
Leverage Twitter Hashtags. When you promote your blog via Twitter, use relevant hashtags (i.e., #marketing) that prospects may follow (try Twitag for more).
Post your blogs on Facebook.
Post to your LinkedIn status.
Submit to directories. Here’s a huge blog directory list from TopRank).
Include in any press releases. By using services such as PR Newswire, Marketwire or PR Web, you can get your blog link placed in sites like Google, Yahoo! and sometimes hundreds of other sites (select the SEO option where they embed the links into the releases).
Post regularly. The more you blog, the more opportunity you have to be found. Consistency is key.
Guest post. Find blogs where your customers are hanging out and volunteer to blog.
Be specific with the subject when you approach the blogger.
It shows you did your homework. Also, bloggers are always looking to take a breather…as long as the information is relevant and valuable.
Interview. Bloggers love to be interviewed. Doing a post about them is a sure way to get your post spread around.
Submit your site to Google. Just in case your site isn’t getting picked up.
Put your blog on company invoices as well as other correspondence to customers.
Showcase your employees on your blog (see Indium). Employees love to promote their own blogs (remember, they are your most important asset).
Develop an opt-in eNewsletter out of your weekly blog posts.
Talk about your blog when you speak at events.
Listen to customer issues on Twitter and respond with links to blog posts that answer their problems.
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