Now, .......What's wrong with the world wide web?
Well actually there's nothing wrong with the web itself, but there's a lot wrong with many peoples' perception of what the web can do.
In case you are unclear as to exactly what the web consists of, here's a little basic knowledge...
The web is basically made up of Different websites. (Sometimes referred to as "home pages".)
These sites consist of one or more pages of information.
The information contained on these pages consists of just about everything you can imagine.
These sites consist of one or more pages of information.
The information contained on these pages consists of just about everything you can imagine.
Everyone with access to the web can find a page by entering it's URL (Uniform Resource Location) or web address.
Additionally, You can find almost any available page via the search engines. (Such as Google, Bing, Ask, Yahoo Search, etc.)
These search engines will find pages for you by allowing you to search on a word or words related to the subject you wish to explore.
Speaking from an online marketing stand point, building a website would seem like an excellent business decision, right?
Well, it's not as simple as it seems though. Let me explain...
Well, it's not as simple as it seems though. Let me explain...
The most traditional form of online advertising consists of building a site on the World Wide Web.
What most people don't realize is that web marketing doesn't even come close to email marketing in terms of effectiveness!
What most people don't realize is that web marketing doesn't even come close to email marketing in terms of effectiveness!
Many people are putting up a web page or two and expecting customers to flock to it.
Unfortunately, that's just not the way it works!
The fact is, you shouldn't be waiting for customers to find you, when you can take your message to them!
Unfortunately, that's just not the way it works!
The fact is, you shouldn't be waiting for customers to find you, when you can take your message to them!
Now don't get me wrong here. A web page can be a great marketing tool.
That's if, and only if, you advertise the site heavily. Many small companies cannot afford to do this!
And if you can't, your prospects may as well be trying to find a needle in a haystack!
That's if, and only if, you advertise the site heavily. Many small companies cannot afford to do this!
And if you can't, your prospects may as well be trying to find a needle in a haystack!
If you do plan on setting up a web page, be prepared to include the web address on all of your sales literature, business cards, email correspondence (in the form of a signature), and any other business transaction you make.
This is the best way to get people to visit.
This is the best way to get people to visit.
Another must after setting up a web page is to register it with all the search engines you can find on the internet.
This will allow surfers to search on a subject related to your business and find your web page.
This will allow surfers to search on a subject related to your business and find your web page.
As of the writing of this report, the easiest way to register your web address or URL with many search engines is to visit the following address.
Remember, marketing on the internet is now really growing Big.
The entrepreneurs that keep their eyes (and minds) open to new ideas and concepts as they develop stand to make the biggest profits. Best Wishes ....:)
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