6 Popular Ways To Market Your Services Online Part 2

 1. Classified Advertising

You can certainly go this route. it can be effective. Again, you want to make sure that it is a targeted audience that they would be interested in your product or service.  

You can find some opportunities on google and other forums or communities online.
 
2. Google Pay Per Click (PPC) Advertising.

I could write a book! If you really want a quick way to drive targeted traffic to your website and products, Pay Per Click Advertising Is amazing.  

There is no doubt about it! A lot of times with most Search Engines it can take a long time to build decent, quality traffic, atimes months if not years. with Adwords or other PPC Engines, you can literally have traffic at your door overnight. 

The problem with other marketing methods is you don't have a lot of control over your audience, but with PPC you do. 

You can laser target your ads to reach people that are looking for what you got! AND you don't shell out any money until someone clicks on your ad.  It can cost you as little as a few cents to get someone to your site. 

Basically you design ads that will either show up in a Search Engines search results or within the pages of websites.     
 
3. Affiliate Marketing
 
Setting up your own affiliate program is an incredible way to secure a sales force for FREE. There are 100s of thousands of affiliate programs online.  

I personally promote other merchants products and services through affiliate programs. All you are doing is setting up a system to pay an affiliate a commission or fee if they send you business.  

You only pay if someone buys something from you. There are generally very easy to set up.  You will often have to pay a fee in the beginning, it all depends on the provider you use as to what it will cost.  Here are a couple examples:

• Amazon

•   Crypto Binance

•    Yellow card

•    Bundle

You will find people promoting your products in every kind of way search engines, Pay Per Click Advertising, e-Zines, Mailing Lists, Articles. 

If you have a good program, you will instantly have thousands of people promoting your product with you doing only two things, depositing money in your bank and paying commissions or fees.
 
 4. Articles
 
Yes, simply articles...  There are tons of websites online that carry articles and allow you to submit your own articles...  These websites get all sorts of traffic. Some will come from that website.  

People finding it via a search engine or whatever, You will get traffic from other people submitting articles and just happen to see yours...
 
BUT, you can also include a signature, otherwise called a resource box, at the end of your article with your copyright information, a link to your website or products, and instructions for people to use your article. People will come along and take your article with the resource box and display it on their websites, in their e-Zines, to their lists for their subscribers and visitors. This gives you exposure.
 
Nice, huh!? 
 
5. Article Submission Websites
Not everyone is a great writer, but this is definitely an option to get some traffic easily. And one more note...  you can also use other peoples articles on your website to help with filling space and providing content for the Search Engines to eat up.
 
6. Joint Ventures
 
There are other people online, this can also be referred to as guest blogging, other business owners,  other marketers, that are in similar businesses to yours. Similar products or markets. 

One of the most powerful way to make money online is to hook up with somebody and work together to grow each others businesses and lists. You could combine services and partner up to promote it.

You could promote to each others e-mail lists.

 The possibilities are almost endless. But it's often a way to, instead of spending money on advertising, use a bit of a barter situation where you are trading or combining forces to tap each others knowledge, talents and markets. Millions and millions have been made doing this online. 

In Conclusion; There are many more avenues. You have to find what works for you. A good part my online strategy includes Affiliate marketing, SEO, PPC and Building My “Opt In” Lists... 

And then I do a little of a lot of other things. Just remember running a business effectively is about prioritizing so your time is spent on things that are going to make you money first,  so don't waste your time on things that aren't going to make you money. 

The most successful Marketers and Businesses online spend 75% or more of their time marketing. This is why they're successful. They don't spend a majority of their time fiddling with their websites, hanging out in 10 different forums, day dreaming or surfing the net.

Have a wonderful day and Enjoy. Read Part 1 Here.

Advertising, Marketing And Promotions To grow Your Business Brand

By marketing and promoting your business,  Amazon Products, books, brand or services, you will reach more customers and increase your sales by up to 70%.

 There are many people in several parts of Nigeria, Africa, Asia, Europe, America and other parts of the world who need your services, book or product but they don't know how to reach you.

 There are many people with money in their pocket searching for your service, book or product, willing and ready to buy but because you haven't promoted it to them, they will take your money elsewhere!

 Imagine the money you lose everyday because you failed to promote your business or brand. 

Bridge that gap by  the marketing and promotion of your business, service, book or product and watch your business grow in leaps and bounds.

The Benefits Of Advertising, Marketing and Promotions Include:

1. To create awareness for your business, brand or product.

2. To publicize your business, brand or product.

3. To expand your customer base and grow your business.

4. To make more sales and increase your turnover.

5. To get repeat and loyal customers.

6. To create a trusted brand for your business, product or service.

7. To make you to become an authority in your line of business. 


DIGITAL MARKETING CHANNELS

*Digital Marketing and social media promotions of your business, brand, book or product on Instagram, Facebook, Twitter, Whatsapp, etc. can reach over 20 million people.

*Digital marketing and promotions of your business, brand, book or product on Facebook, Nairaland, Africa's most popular website with over 2.6 million members. 

This can be done through consistent Nairaland threads on various sections of Nairaland. It can reach up to 5 million people as the estimate of Nigerians with access to Internet way over 70 million people.

*Email Blast promotions and email marketing. Reach millions of people with advertising.


THINGS TO DO:

1. Create threads here on Nairaland to promote and publicize your business, book, product or service everyday to reach millions of people.

2. The threads will be updated on regular basis and you will see the threads on top of each section of Nairaland where the thread is created.

3. Promote your business, book, product or service on Instagram, Facebook, Twitter and whatsapp to millions of people and via email marketing.

Try out the suggestions above and see how your product exposure will sky rocket. Have a nice day.

The Question Of Building Wealth In Life

The question of building wealth in your life will boil down to two questions? ( Not all wealth of course )

1) Are you able to save each year?
2) When you save, where do you put the money?

HYPOTHETICAL

Assume you're 20 years old, you own a salon in the hood, your income it's not that much but you make the goal to save R19 000 per year and you put it in a retirement account. You work, grow your Salon and save for the next 50 years until you retire.

You can save, that's amazing but what matters most is  where you put that money.. There are couple of options where you can put it, let's evaluate.

1) How about under the mattress or Savings account, you can put R19k there every year for 50 years. 

That is the easiest and safest place to it. It's nice & safe there, it'll never go away and it won't go up and down like stocks do.

But with that option, lets see:

- Average Annual Return: 0%

-Amount Accumulated in 50 years: R 950 000.

2) Bonds.
Well bonds are better than stacking up your money "under the mattress" right?, at least with bonds your money will grow in line with inflation, which on average is about 3%.

-Average Annual Return: 3%

-Amount Accumulated in 50 years: R2 227 892,22

3) How about Stocks, scary right? they go Up & Down. So unpredictable stocks are. Most people don't invest in Stock because they think Stocks are Risky and some who invest in Stocks lose their money well because they don't really know what they are doing, they are just buying Stocks because they have the money too. 

But enough about that. An average Stock can earn you about 8-10% returns each year. If you choose stocks, lets see how much will you have in 50 years.

-Average Annual Return: 9.8%

-Amount accumulated in 50 years: R 22 637 319,58

So you see it does matter where you put your money.
and of course there are other options where you can put it and your money can also can grow way more that in a Savings account, Bonds or in a Stock. I'm just talking about average here.