10 Bits To Get More Exposure And Twitter Followers (Part 2)

There are many ways to get more twitter followers. One very important factor is to remain active on twitter and you will get a number of followers automatically. Read Part 1 Here. Listed below are more ways you can continue to get more exposure, traffic and better following on the twitter social media platform.

1. Speak at Conferences While most people already know that speaking at conferences is great for business, many people forget to promote their social media accounts through this platform. 

The next time you’re giving a presentation at a seminar or conference remember to mention your Twitter account! Create a presentation #Hashtag and encourage attendees to tweet about your talk for best results. 

 

If you are using presentation software or an on-screen image during your speech, display your username on screen. If your audience likes what you have to say, they may just follow you later! 

 

You can even host the conference yourself, including your Twitter information on conference tickets and tweet the events as they happen. When it comes to live events, the sky is the limit!

 

 2. Put Your Twitter Name on Your Business Card Twitter promotion does not have to be limited to the online world.  Include your Twitter name right on your business card you will be able to get several new followers. Don’t have your Twitter username on your business cards yet? 

 

 3. Host a Tweetup Most of the time, offline strategies involve people finding you offline and connecting with you online afterwards.Tweetups allow you the opportunity to connect with Twitter users in person, even if you have never met before. 

 

Because the group of Twitter users that meet is often diverse you will likely gain at least a few new followers from a tweetup.You can start a tweetup simply by asking around your circle of twitter followers. 

 

Offer to host the event at a coffee shop, restaurant, or even your office. Create a dedicated web page or blog post for the event, a hashtag (for example, #mytweetup) so that users can follow the event, and encourage tweeters to share with their friends and followers as well.You can gain large amounts of exposure from something this simple 

 

4. Do a Radio Interview Much like speaking at conferences, radio interviews are a great way to get attention.Whether through AM/FM, satellite, or Blog Talk Radio, the interviews can be used to gain some positive and wildly popular PR.

 

To be interviewed on the radio you need to position yourself as an expert. Watch your local stations for requests (they often publish them via social media,) list yourself in expert directories, and even contact the station directly and ask if they have any upcoming opportunities for experts. 

 

While you won’t have a visual medium to display your Twitter account, repeating your Twitter username a few times during your interview can help you gain new followers. You can also use your interview time to promote contests and upcoming events through your Twitter feed, which is sure to get you some new followers in no time at all! 

 

5. Newspaper Interviews and Articles If you can somehow tie your business or industry to a current event, it can be easy to get an article in the traditional press that includes your information. You can distribute your own article via press release, or make yourself available for expert interviews through directories and by approaching the media directly. 

 

 If you have the resources, hiring a public relations firm can be a great help with this. They can get you expert interviews in many newspapers and national publications, and because of their existing relationship with the editor, you will often be allowed to include a bit more company information than the average submission. 

 

If you don’t have the resources (or just prefer DIY methods), write a compelling press release that ties your business to a current event. Distribute it to the local media, and call to follow up. 

 

Create a media kit or press kit for distribution when someone asks for information about you and your business. Getting interviews in traditional press isn’t difficult for a small business owner, but it does take an investment of time and some persistence.

When you do gain some media exposure, while most companies are just now beginning to include links to their website in the article, you can include links to social media accounts like Twitter to get new followers and exposure for your expertise. 

 

6. Attend Networking Events If you run a business, you likely have a local networking event that you do or can attend. Publicizing your Twitter profile at events like these through your business cards, stickers, and stamps can gain you a large number of targeted Twitter followers very quickly!
Be sure to offer an incentive for following you, such as free reports, discounts, or updates. 

 

7. Give Away a Free eBook Few things say “I’m an expert” like being an author.
While print titles still have more clout with traditional audiences, eBooks like those for Kindle and other e-readers are gaining popularity.
 

If you’re looking to establish yourself as an expert, traditional publishing houses may get you the most notoriety, but self-publishing with a good public relations agent can get you similar results today.
 

Being sure to include your social media links – including Twitter – is a great way to allow readers to connect with your expertise after reading your book. Start by offering your Twitter ID on the inside front cover, where many bookstore shoppers will look for your bio; then include your information on the back cover, in the introduction, and throughout the book. 

 

If you are willing to think outside of the box, you can even include your Twitter ID in the footer of every page. Even if they don’t follow you immediately after reading the book, they will subconsciously recognize your account in the future and be more willing to follow you if they come across your name again.
 

Several prominent social media celebrities even use Twitter to launch subsequent titles, so don’t overlook the possibilities here. The opportunities are endless! 

 

8. Research and Publish a Report: Reports and white papers are still an essential form of communication for industries and markets around the globe. If you have any data or research to share, or even just helpful ideas, publishing a report or whitepaper can successfully get you the attention of industry leaders, media, and yes – social media.

 

You can get your white papers and reports distributed by trade magazine distributors across North America, which will often give you the customers’ information. Offer the report or whitepaper on your own website, as well as on Twitter itself. 

 

You may find that the link to your report gets retweeted, getting you valuable exposure! As with other forms of offline publishing, be sure to utilize your author’s bio and include links to Twitter and other profiles

 

9. Magazine Articles Like newspaper articles, magazine articles can get you great attention from readers and potential customers. Unlike newspapers, however, they can be much longer in length, explain things in much more depth, and offer more opportunities for promotion. 

 

Go to the website for your favorite industry magazine and look for a link to their publishing schedule. There, magazines will list topics that they are going to be covering in the coming months. If you feel you can contribute to one of these topics, contact the editor with a proposal for your article. 

 

Do not send the whole article! Editors need a quick glance to determine if your content will be worthy, before approving you to begin work. The great thing about working with magazines is that in certain circumstances, you can even get paid for your submission. 

 

How many opportunities do you have that allow your advertising to pay you? Magazine editors will typically allow for a longer author’s bio, offer more opportunities for promotion, and may even extend offers for inexpensive advertising in exchange for your contribution.

10. Use a Quick Response (QR) Code There are several services online that allow you to create quick response or QR codes.This technology has also been adapted in the Nigerian financial system.
These codes are simple square bar codes that are gaining massive popularity with smartphone users, as they can be used to direct any phone to a specific web address just by taking a picture. 

Create a QR code that links to your Twitter profile, and put it up on your website, business cards, any signage outside of your office or store, and anywhere else you can think of that might attract attention. Stay safe and have a great time.