4 More Obstacles All Internet Marketers Must Overcome (Part 2)

 1. Inability to follow up on a sale

Just because a customer has paid once does not mean the customer will not pay again. This is one of the more frequently forgotten aspects of Internet marketing. A customer’s satisfaction will dictate his or her attitude towards any future products you may have to offer. You effectively lose out on further sales if you just leave your customers as is. It is for this reason that you have to learn how to follow up on your customers. Checking up on their satisfaction will make them feel as if you care about their well being, and doing so will give you an opportunity to present to them offers that could further enhance their satisfaction.

This will make an existing customer into a repeat customer, which is good for both your business and reputation as an Internet marketer. Failure to create a system You do not need to reinvent the wheel each time you build a cart. Being creative and innovative is good, but there are just some things that you do not need to do all over again. Too many budding Internet marketers strike out here, there and everywhere without actually getting anything done in the long run. This lack of organization can make even simple processes much, much harder than they should be. A system is the perfect tool to deal with this problem. Many marketing gurus out there will often sell you a system of how they do things. Some are good, some are bad and some are outright shams. The important thing to remember here is that you have to note down what works and what doesn’t. Document how you did things and slowly come up with a plan or system. Keep working on refining this system and you will have a pattern that will allow you to deal with the basics of marketing without spending too much time and effort in the process.

2. Lack of depth in marketing

You won’t be able to sell something if you try to sell it to everybody, especial. Remember that the Internet is made up of a vast array of people, each with their own specific wants and needs. You could spend a lot of time,effort and money building up an extensive list of potential customers and then marketing to these potential customers, but all that could end up for nothing if none of them don’t care for whatever it is you are offering. This is why you have to narrow down your target audience and add depth to your marketing efforts. Make sure that you know who you want to sell to and then appeal to the wants and needs of your target audience. This will allow you to make sure that the products and services you market will find their way to people who will be more likely to shell out money for them at the end of the day.

3. Lack of breadth in marketing

There is also another problem when you keep all your proverbial eggs in one basket. It is good to start out slow and steady when you are new to Internet marketing, but it is all too easy to pigeon hole yourself into one service or product. Focusing too deeply unto one business leaves you vulnerable to any wide scale problems that affect your particular product or service. You could find yourself in very deep trouble if revolutionary technologies suddenly replace the product you have been selling for years and years or your supply chain is interrupted due to a bankrupted company. It is for this reason that you have to tinker with a few other industries in the world of marketing and get yourself established elsewhere. This will allow you to survive even if your primary product or service finds itself in any unforeseen problems.

4. Lack of a ‘raison d’etre’

Some people say that marketing is all about the numbers. I beg to differ Internet marketing can very quickly and very suddenly become a boring enterprise. Things just start to become mind repetitive once you establish yourself as a marketer and become familiar with all the various ins and outs of the business. This is one reason why some successful Internet marketers decide to drop out of the game and pursue other interests. Truly successful Internet marketers that stay for the long run all have one thing in common: they have something that pushes them to excel in marketing. Whether it’s love, obligation, financial gain or even something as grand as establishing a financial empire, you must have a reason to excel as an Internet marketer. This will give you the encouragement you need to keep forging ahead despite all the difficulties and setbacks you will inevitably encounter.

Read Part 1 Here.