How To Use Social Media Sites To Promote Your Business

The goal of most business owners is to make money. This often results with the selling of a particular product or service. However, to sell that product or service business owners need to alert the general public. Customer cannot buy a product or a service if they do not know that it exists.  That is why, as a business owner, you need to advertise your business. When it comes to advertising there are many business owners who literally cringe. Are you doing this now? There is a good chance that you are because many advertising methods cost money. As a business owner you want to make money not spend it, right?

Unfortunately, if you believe that all forms of advertising take money, you are sadly mistaken. Although you may have to spend money to make your business what you want it to be, there are ways to promote your business and the products or services that you sell without having to spend any money at all.
Is your curiosity peaked yet? There is a good chance that it is, rightfully so.  One of the ways that you can promote your online business, without having to spend a dime at the beginning, is by using something that is readily available online. That thing is an online social networking website.  A large number of internet users, in fact millions of them, belong to at least one social networking website. When it comes to social networking, there are many individuals who think of online friendships or online relationships.
While these types of relationships are the most common, did you know that social networking is also used for businesses?  In fact, that was originally how social networking got started.  If you are a small business owner, especially one that operates an online business, there is a way that you can use social networking sites to your advantage. Although social networking websites are traditionally focused on those that would like to make online friends or develop online relationships, there are networking sites that are designed for business owners.
These websites will not only allow you to share your business information with other business owners, but it will also allow you to develop close relationships with those that share an interest that is similar to yours. Essentially, this means that you could not only learn valuable business information, but you could also walk away with a new business partner or a new friend. As previously mentioned, social networking websites with a focus on businesses, are a great way to promote your business. However, this does not mean that you should completely forget about the other online social networking websites, the ones that are designed to make online friendships.

Although you may not learn any valuable business tips by joining Facebook, Instagram, Pinterest, Or Twitter, you may be able to get new customers and new customers is exactly what your business should want and need. If you are looking to join an online community, you will need to create your own profile or profile page. Speaking base on knowledge of how things are done before, If you are planning on joining a traditional social networking website, to gain access to millions of potential new customers, you are urged to be careful when making your online web page or profile. One thing that internet users hate is being solicited for business.

This does not mean that you cannot use social networking to your advantage; it just means that you need to be careful with how you do it. Instead of creating a Facebook Page, Twitter Profile, Instagram page or a Linkedin page for just your business, you are advised to make one for yourself, but, of course, you will want to include information on your business too.
By joining a social networking website, especially one that is popular and has a large number of members, you should be able to generate interest in your business, including the products or services that you sell. Who knows, but that interest generated could turn into sales; thus making your social networking experience more than worth it. Have a great day.

8 Quality Steps To Increasing Your Business Sales

These are just few of many ways to increase your sales revenue, but they are valuable in helping you to accomplish one very important goal and that is – TO SELL THE MOST PRODUCT OR SERVICE IN THE LEAST AMOUNT OF TIME.

Remember, the only difference between an average baseball player and an All-Star is just one more hit in every 10 at bats. Step up to the plate and sell, sell,sell. Here are the steps to increasing sales:

1. Qualify Your Prospect – Maximizing your time is important, so the faster you can determine if you’ve got a potential customer the better.  Determine who the “Decision Maker” is, do you have a good rapport with him/her, is their a problem you can solve or do they know there’s a problem?  You may have the greatest hammer in the world, but if all this prospect uses is screws – you can’t sell your product.

2. Gain Trust – Price and product benefits are obvious buying factors, but less obvious ones are intuition, impressions, and rapport.  Prospects are just as apt to buy for emotional reasons as practical ones, so you need to show them you are most like them, you’re sincere, you keep your word, and are honest.  If you say you’ll see them on Tuesday, make sure you keep your word.  Don’t make a promise you don’t intend on keeping.

3. Define Your Unique Position – Your product or service provides your customer with a specific benefit or group of benefits.  Make sure it isn’t the same as your competition. Why does your company stand out? Let them know the difference.

4. LISTEN! – Most salespeople are guilty of “overselling”, and often miss the sentence from the prospect that says, “You’re right.   We’ll take it.” Listen to your prospect as he answers open-ended questions, and even listen to his tone and inflections of speech.  Uncover the problem, and then provide the solution and stop talking.

5. Stay Focused – Too many small business owners spend all their time putting out fires instead of making sales.  Spend at least 60% of your time trying to produce revenue.  The sales window of 9am-5pm is small, so plan your selling time accordingly.  Schedule non-sales generating duties outside this time.

6. Polish Your Presentation – Don’t take your sales presentation for granted.  Practice your pitch.  You’ve spent a lot of money perfecting your product or service, take the time to develop a comfortable, confident, effective presentation.

7. Do Your Homework – Research your prospects so that you can ask better questions, show better under-standing of his business, and be more prepared and confident before your meet.

8. Learn From Success – Many entrepreneurs have success in one industry with one type of client, and then don’t focus on getting more of the same type. 

  If you’ve been successful selling to doctors and publishers, call on other doctors and publishers and refer to the successes you’ve had. Prospects will trust you more if they know you have previous experience with others in their field. You also spend less time establishing your credibility with them.

Have a Wonderful Day.