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The Unwritten Rules Of Management

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William Swanson’s unwritten rules of management is full of pithy advice.

Swanson is the Chairman and CEO of Raytheon.

Originally a part of a presentation to engineers and scientists at Raytheon, someone asked him to write his rules down.

Thankfully he listened, the result is Swanson’s Unwritten Rules of Management.

Not all of the rules are Swanson’s.

Some of them were published in 1944 in The Unwritten Laws of Engineering by W. J. King. (The book was updated in the early 2000′s by James G. Skakoon.)


In The Unwritten Rules of Management, Swanson elaborates on these rules with a paragraph or two.
Learn to say, “I don’t know.” If used when appropriate, it will be often.
It is easier to get into something than it is to get out of it.

If you are not criticized, you may not be doing much.
  1. Look for what is missing. Many know how to improve what’s there, but few can see what isn’t there.
  2. Presentation rule: When something appears on a slide presentation, assume the world knows about it, and deal with it accordingly.
  3. Work for a boss to whom you can tell it like it is. Remember that you can’t pick your relatives, but you can pick your boss.
  4. Constantly review developments to make sure that the actual benefits are what they are supposed to be. Avoid Newton’s Law.
  5. However menial and trivial your early assignments may appear, give them your best efforts.
  6. Persistence or tenacity is the disposition to persevere in spite of difficulties, discouragement, or indifference. Don’t be known as a good starter but a poor finisher.
  7. In doing your project, don’t wait for others; go after them, and make sure it gets done.
  8. Confirm the instructions you give others, and their commitments, in writing. Don’t assume it will get done!
  9. Don’t be timid; speak up. Express yourself, and promote your ideas.
  10. Practice shows that those who speak the most knowingly and confidently often end up with the assignment to get the job done.
  11. Strive for brevity and clarity in oral and written reports.
  12. Be extremely careful of the accuracy of your statements.
  13. Don’t overlook the fact that you are working for a boss. Keep him or her informed. Whatever the boss wants, within the bounds of integrity, takes top priority.
  14. Promises, schedules, and estimates are important instruments in a well-ordered business. You must make promises — don’t lean on the often-used phrase, “I can’t estimate it because it depends upon many uncertain factors.”
  15. Never direct a complaint to the top. A serious offense is to “cc” a person’s boss on a copy of a complaint before the person has a chance to respond to the complaint.
  16. When dealing with outsiders, remember that you represent the company. Be especially careful of your commitments.
  17. Cultivate the habit of boiling matters down to the simplest terms. An elevator speech is the best way.
  18. Don’t get excited in engineering emergencies. Keep your feet on the ground.
  19. Cultivate the habit of making quick, clean-cut decisions.
  20. When making decisions, the “pros” are much easier to deal with than the “cons.” Your boss wants to see them both.
  21. Don’t ever lose your sense of humor.
  22. Have fun at what you do. It will reflect in your work. No one likes a grump except another grump!
  23. Treat the name of your company as if it were your own.
  24. Beg for the bad news.
  25. You remember 1/3 of what you read, 1/2 of what people tell you, but 100% of what you feel.
  26. You can’t polish a sneaker. (Don’t waste effort putting the finishing touches on something that has little substance to begin with.)
  27. When facing issues or problems that are becoming drawn-out, “short them to the ground.”
  28. When faced with decisions, try to look at them as if you were one level up in the organization. Your perspective will change quickly.
  29. A person who is nice to you but rude to the waiter — or to others — is not a nice person. (This rule never fails.)

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Write a catchy title Most items go unnoticed because their titles do not attract attention. If you want people to see your article bookmarked, you must create an attractive title.



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It is recommended that you use false facts and lies in the description to generate the interest of readers.

The number of standard words of description must be 100 150 characters. Given that most social bookmarking sites limit the description, you should try to describe the item as short as possible.



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When readers click on the link, they will read the first paragraph of the article. If the first paragraph is ugly, they will not read the rest of the article and leave the same.

To encourage readers to stay on the site longer, the first paragraph should be informative and impressive.


Create good content The first paragraph is used to attract readers to stay for a long time and read the rest of the article.

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Sometimes the moderator from the social bookmarking sites visit the favorites page to check if it is spam. If they find the articles are undesirable, they will get your site or IP banned from the site. 



No grammatical error: The article should be grammatically correct and without spelling errors. Place a bookmark button on the Site is best that you provide a convenient way for people to bookmark the article.

Many social bookmarking sites offer for buttons that you can paste into the site a piece of code. When people click on the button, they will be redirected to the particular social bookmarking site. Once they sign, they can bookmark this article on your site. 



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Submitting to social bookmarking sites during the week also tend to generate more traffic compared with the weekend. 



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If there is no appropriate category, you can submit to the most related category. These categories generally received many suggestions for your item is pushed to the back of the search result.



 Build a good profile: In this way, it will be less likely to be noticed by the reader. Build a good profile before submitting the URL to the site, you need to configure the profile.

Having a good profile will get your opinion most of the people, especially if you are an old and respected user.

Besides the bookmark pages of your site, you can bookmark the interesting articles from other sites.

If you keep to bookmark your site, people will realize that you only want to promote your site. It will make your profile look suspicious, since it only links to a site.


 

Social bookmarking sites are places where you share interesting post with others so that they too can. Thus, you should not use it for self-promotion.








 Some social bookmarking sites suspend your account if you only submit the contents of a website. Cooperate with other social bookmarks One way to get your story on the front page cooperates with other social bookmarks.



If you have friends, you can ask them to vote for your favorites. In return, you will be voting for their bookmarks.

Digg fifty votes will be enough to get on the first page. This way you will be able to obtain the grade of the article on the front page of the site.

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