The Importance Of Every Page Online

How often do you start a journey on a website by landing on the home page?  Most of the time?

 Occasionally? Never? Chances are that the number of times that you land on a site's home page, as opposed to one of its permalinks, has been consistently falling for the best part of half a decade.
This is because of mainly two reasons - search engines and social media.

In the early days of the web over a decade ago, many of the people who visited news websites had a degree of loyalty to the media brand that they were visiting.

So they would start on the home page and continue their journey from there.

Search engines, and especially aggregators have changed that behavior and have made us more promiscuous in where we go to read our news.

 More recently social media has accelerated this process as we share interesting stories and links with each other via Twitter, Facebook and LinkedIn.

To see how this is affecting media brands we only need look at one of the very biggest - The New York Times. Today it is seeing more than half of its traffic entering the site through internal pages mostly due to search engines.

 And this is a media brand, like The Guardian and The Telegraph in the UK, that still has significant brand loyalty from its readers.

Imagine then the percentage of traffic to the home pages of smaller, less prominent blogs and websites.

A good figure here is probably around 20% of traffic to the home page.

For many sites it is much lower.

The shop window?

It is a tad ironic then when editorial teams begin work on new sites, and redesign old ones too, a great deal of thought and effort is spent on creating the home page.

There are good reasons for this as in many ways the home page still stands as the shop window of the site.

The key elements of what we have traditionally positioned on the home page - the links to sub-pages, categories and more - need to be incorporated on each page.

In fact web builders should ask themselves this question. After clicking on a permalink (a story) where next do they want their readers to go?

 Is it to another similar story, to the home page or somewhere else?

Much of this decision may be governed by where a person is most likely to click on.

If keeping a reader, even if they just shift between two similar stories, is more important to the publisher than migrating them to a navigation page like the home page, then links and navigation devices have to be very prominent.

Editorial arms need to focus on making the navigation between pages as simple as possible.

It is no coincidence, for example, that  some websites have been very successful in driving traffic as its image based links are perfectly positioned at the bottom of a story.

So, just at the point when a person has finished reading, they are presented with new places to go which are delivered in a visually enticing way.

Navigation options

Of course focusing on the bottom of a story is only one option.  The style side bar where website stacks a huge amount of links with images, has been widely copied, and is very successful at driving readers between stories.

However there are still key design elements to bear in mind. Delivering a cluttered permalink won't encourage anyone to click through, so the page needs impact.

It needs to have bold, large sized images to excite the reader. Once those have been built in then it is time to hit them with the navigation options.

Another key decision is where and when to add pop ups or navigational elements that offer calls to action like signing up for email newsletters or Facebook pages.

 Traditionally these have been offered via the homepage, but it might make more sense to add these to the permalinks too, providing they enhance and don't detract from a user's journey.

 Finally it is worth bearing in mind the type of experience the reader will have on a home page if they are visiting the site via a mobile phone.

Many large news based sites seem to have developed home pages that work especially well on mobile. Perhaps as time goes by the home page will either evolve into something different.

At the moment though the home page is very much alive. It is just that it isn't one page on your site, it is every page.

How To Get Your Own Blog And Website

Initially I used to think a colorful site can only be done by an incredible expert and it will cost so much, I mean a lot of money. Yes, it Does Costs, but depends on the kind of website or platform you want to create..

So as a beginner then, I never entertained any thought of getting or hosting a website of my own let alone having a superb one like this.

To get your own site you need to buy a domain name and you then host it or use the very helpful Free Blogger.com or Wordpress.com

Domain name is the name you want for your site for example; https://idearules.blogspot.com/where https://idearules.blogspot.com/ is the domain name.
Your hosting account is like your bank account, but this time not to bank but a website hosting company that will ensure your site is permanently on line.
According to wikipedia; a website (alternatively, web site or Web site) is a collection of Web pages, images, videos or other digital assets that is hosted on one or more web servers, usually accessible via the Internet.
A Web page is a document, typically written in HTML that is almost always accessible via HTTP, a protocol that transfers information from the Web server to display in the user's Web browser.
All publicly accessible websites are seen collectively as constituting the "World Wide Web".
The pages of websites can usually be accessed from a common root URL called the homepage, and usually reside on the same physical server. The URL s of the pages organize them into a hierarchy, although the hyper links between them control how the reader perceives the overall structure and how the traffic flows between the different parts of the sites.
All the text above might seem strange and confusing to you but the truth is that you don't need to know most of these terminologies to have or design your own website.
All you need is a domain name and hosting account and with these the whole world will be watching you online. You could also have your personal but commercial web mail devoid of spam and acceptable.
Have a wonderful time.