The Two(2) Main Types Of Marketing

The process of improving business and increasing sales via any distinct strategic plan is called marketing.

The two main types of marketing include business to business and business to consumer marketing.

Although both employ the same initial steps and other marketing programs, there are some basic differences between the two.

The first distinction is the way they sell their products or services.

In business to consumer, the marketer sells to the consumers, who are the end-users.

While in business to business, the marketer sells the commodities to organizations or companies, such as to a business dealer so that they can sell the commodities as well and turn in profits.

Unlike the consumer marketing, the promotion in business marketing does not involve any media advertisements.

Instead, it uses magazines, business newspapers, and direct mails to concerned buyer companies or organizations.

Through the years, it was known that business to business marketing has always been behind the operation of business to consumer companies.

But as the years wore on and advancement on technological aspect has been seen, it has been reaping popularity because of the intensified growth.

What are the factors behind this fact?

1. First is the technological revolution.

Black and white, the technology has taken a significant leap in terms of advancement allowing business organizations to come closer to it.

The growth of business to business concept can be linked with the advancement of technologically as what was seen in the employment of websites and similar tools to improve business sales and operation.

2. The second is the entrepreneurship revolution.

Nowadays, more and more businesses are putting their hands in different business promotion tactics.

Because of this, a tremendous increase is seen in the competitive aspect of the industry.

 It is now a fact that competitors are becoming more innovative and aggressive in their business activities, anything that will perfect the improvement of their company or organization.

3. There is also the third factor, the market revolution.

The significant increase in demand has to be taken into account in the market revolution.

Consumers are becoming impatient with as far as supply is provided, so businesses have to discover more innovative and practical ways to meet this in the best and quickest possible ways.

 Thus, a change happened in the entire business marketing nature.

4. The fourth is the internet, probably the biggest factor to be considered in the development of business promotions.

The internet played a significant role in binding the power forces and is responsible in joint ventures between huge industries and companies together.

More and more businesses are reaching out to other businesses with the realization that both would gain bigger profit if they work together.  

The Main Objective

The business to business marketing aims to boost the shareholder value it holds in the market.

So, while it is not aggressive when it comes to promotion, it is when in terms of branding of the services or products.

It doesn't have to reach the consumer end users, but its role in developing the business and giving it firm position in the industry relies heavily on the reputation it makes by having a superior product or service branding.

Have a nice day.

The Learning Theory And Training Others

Since learning is a very significant part of life, brilliant minds have made efforts in order to explain its principles and mechanisms.

Throughout time many have tried to give a thorough discussion of such process. With this write up let’s take a step forward into the realm of constructivism.

Constructivism is a theory that deals with the manner in which knowledge and meaning is obtained by human beings by utilizing their very own experiences.

It is commonly confused with Seymour Papert’s Construction-ism but most of what it is known at present can be attributed to Piaget’s Theory of Constructivist Learning.

 Piaget’s framework has had notable influence on the present day education teaching methods and reform movements.

The traditional ways of the past centuries did not pay much attention and significance to constructivist ideas mainly because of its association with children’s play.

However, a Swiss philosopher and psychologist in Jean Piaget did not agree that play is not important and aimless.

More so, he described it as a vital component in a student’s cognitive development and he backed this thought up with scientific evidence.

At present the theories of constructivist have been well regarded and are commonly utilized within the circles of informal learning.

A very good example of an informal setting making use of constructivist views is the Investigative Center at The Natural History Museum in London.




This venue allows guests to explore a series of natural history specimens and encourages them to practice scientific skills of investigation and discovery.

Constructivism suggests that individuals are able to build new knowledge based on experiences via the processes of accommodation and assimilation.

During assimilation learners integrate the new experience into an existing framework without inflicting any change on the already existing framework.

Individual experiences may be in alignment with the internal representations of the world.

They may also be in contradiction. Nevertheless this relationship will gravely affect the willingness of the person to accept the option of change he will encounter.

On the other hand, accommodation involves a process of reorganizing a person’s mental representation of the external world in order to match it with new experiences.

Better understanding of accommodation can be achieved by looking at the concept of failure leading to learning.

Often times, actions are based on expectations that the world operates in a certain manner and once this expectation is not met failure sets in.

 By utilizing accommodation and re-framing one’s outlook on how the world operates learning is achieved based on the failure that has taken place.

Constructivism also states the nature of the learner. According to social constructivism, the learner is a unique individual having individual needs and backgrounds.

In addition, the learner is multidimensional and complex. More importantly social constructivists acknowledge the learner as a vital cog in the smooth flow of the learning process.

Moving further, constructivism emphasizes the significance of the learner having an active participation in the learning process.

This is in contrast with the traditional principle wherein the sole responsibility lies on the instructor and the learner only plays a receptive and passive role.

Learners must make it a point to engage in efforts of finding meaning and regularity in the events of the world even if they don’t possess complete information.

Another crucial aspect of the theory is the motivation involved in learning. The confidence of the learner regarding his potential in the learning process highly influences the sustenance of this motivation.

 The feelings of self-reliance and competence can be derived from first hand experiences of problem-solving.

Training Others

While most people get knowledge and skills through their own experiences, there are times when you have to look to people for knowledge.

This is where the concept of apprenticeship enters the picture. Let’s dig deeper and get a better understanding.

Apprenticeship is a system of training an up-and-coming batch of practitioners in order for them to acquire necessary skills and information to do a job well.

It is well documented that apprentices also known as prentice and protégés establish their professional life via apprenticeship programs.

Most of the actual training is executed within the confines of the usual work setting wherein the employer teaches the apprentice a thing or two about his chosen trade.

This is done in exchange for continued labor that is marked by the length of time the apprentice gets the ample amount of skill.

The system of apprenticeship came into being in the late stage of the Middle Ages under the close watch of craft guilds and town governments.

A master craftsman had the privilege of employing young blood who is willing to trade an inexpensive form of labor for provisions like lodging, food, and of course training in the specific craft.

Even though most of the apprentices during that time were males there were several female greenhorns who took their chance in crafts as a tailor, seamstress, stationer, baker, and codwainer.

The apprenticeship opportunity is usually given to individuals who belong in the age bracket of 10 to 15 years and who are willing to live within the comforts of the craftsman’s abode. 

At present, the counterpart concept of apprenticeship can be pointed in the direction of an internship.

Universities still turn to apprenticeship in order to produce scholars. Bachelors are promoted to master’s level and creation of a thesis under the guidance of a supervisor follows.

The corporate body of the university then makes a move to recognize the achievement that would be fitting for the standards of a doctorate.

The professional development programs established for new graduates in the fields of law and accountancy can also be likened to apprenticeship.
   
An example in British circles is the training contracts called articles of clerkship.

 The learning patterns being observed in professional service firms like law and accountancy firms are similar with that of the conventional master-apprentice method.

The greenhorn is designated to a single or several more seasoned colleagues from whom he will start his quest to learn every detail of his chosen craft.

In the US, officials in the education department joined forces with non profit organizations who seek to emulate the apprenticeship system in other nations in order to establish school to work education reforms.

This move aims at connecting academic training to professional careers.

Job shadowing is an example program which involves watching a real worker for a certain period of time or spending a significant amount of time engaging in a real-life job.

This is performed with no or decreased wages instead of putting in time in academic classes or working in locally-based business establishments.