You're the one in control.
Let's take a look at the top seven ways you can start making more money as a writer …
Money Lever #1: More Clients
It might seem obvious, but this is one of the first things you can do quickly to increase your income.
More clients = more output = more money.
This is why we recommend keeping your marketing machine going, even when you're having to turn away clients.
It safeguards your income by having backups. And it gives you choices when you want to make more money.
Money Lever #2: Better Clients
"Better" can mean a variety of things. But when we're talking about more money, better usually means …
- Higher-paying
- Faster-paying
- Easier to work with
- Clearer communication
- Higher level of trust
- Ability to grow
I recommend evaluating each client you work with at least once a year — if not once a quarter. (You'll sometimes find the one taking the most of your time is paying you the least amount of money!)
And if you're just starting out, you'll likely outgrow your first clients rather quickly.
Evaluating each one is a necessary part of running a successful business. And again, sets you up for the next lever …
Money Lever #3: Increase Project Scope
This is one of my favorites — and it often happens naturally if you take on clients where there is room to grow. There are so many ways to do this, but let's say you're hired to write a weekly blog post …
Offer to spin it into a series of ads to drive traffic, a video script version for YouTube, a Facebook post, and an email teasing the new content just published …
And charge them extra every month for this new package of content.
Look for the missing pieces of content in their marketing and fill in the holes. (Remember, we have a training program that will teach you how to do any possible project you identify as a hole!)
You've already proven yourself, so don't wait for them … take control and keep offering to take on more and more.
And then move on to the next lever!
Money Lever #4: Increase Your Output
At first glance, it may look similar to Lever #3. But with this lever, you're using speed and efficiency, so you're able to take on more.
Developing methods and templates that allow you to do consistent work faster means a higher $/hour, and more hours spent earning.
You can also set up an agency, or outsource some of the work and finish it up before sending to the client.
Money Lever #5: Take on Higher-Impact Work
Writers often start with familiar or easy-to-learn writing projects because they're in their comfort zone.
But as you grow into your career, and gain more skills and experience, you should consider leveling up your assignments to ones with bigger impact. Things like …
- Case Studies
- Sales Letters
- Sales Enablement
- Lead Generation
- White Papers
Some of these are longer projects in nature (and pay great fees as a result!), but none of them have to be scary …
All you need to do is learn the basics (AWAI has you covered there) and offer it to a current client.
Money Lever #6: Start Up a Passive Income Stream
This one isn't as quick as the above "levers," but it IS long-lasting. And every writer should have at least one additional revenue stream.
A few of my favorite ways to build passive income are:
- Building your own Money-Making Website.
- Taking on projects that include royalties.
- Setting up an agency relationship where you add a percentage to all fees.
- Negotiating a bonus based on growth from your efforts.
And finally, what is probably the most obvious lever …
Money Lever #7: Increase Your Fees!
You can't keep your rates the same forever … just like an employee, your knowledge and experience eventually increase your value.
And if you're investing in your skills, and getting better as a result, your fees should reflect that as well
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