2 Key Rules To Make Good Income By Working From Home (Part 2)

1. Eliminating the Home-Office Mentality
To move our work home, however, does not mean we eliminate every single thing about the traditional home office. Rather, we should select what is useful and what is not. It's a mistake to quit your job and go home with a "home-office" mentality. By this we mean thinking small, and believing that you will automatically sacrifice a decent income in exchange for your freedom. Please! Do not think small! A quote again says:"Too many home-based practitioners fail to understand the benefits that accrue because of the professional style they have selected. 

They focus on the "home" part of the business rather than the "business" portion, and as a result are doomed to "small incomes." Working at home provides many benefits. We can save a lot of time because we don't need to commute and we have more control over our schedule. We can save a lot of costs because we don't have the overhead requirements of larger businesses. We can cut our stress and so have more energy because we avoid many of the characteristic problems of life in the late 20th-Century office. We must work these advantages to our profit. 

2.Your International Headquarters
The German philosopher Immanuel Kant said that if you sit at home alone at your empty kitchen table, eventually, the "whole world will come to you." Well, today you don't need the great mind of a philosopher to make the entire world come into your living room. What you need is a phone jack. We live in a unique time in history. Satellites, fiber optics, the integrated circuit and other communications miracles means that you can be just about anywhere in the developed world and establish communication with anyone. 

The telephone, the fax machine, the computer, the modem, the internet, all of these are not only affordable by any middle-class citizen; they are the key to eliminating your need to drive a hectic freeway everyday to get to a place of business outside your home. With these devices at our disposal, we should allow ourselves to "think globally."  Too often, home-based businesses focus on the narrowest market, the neighborhood, the county, the city or state. This is fine if you are providing a local service and are content with a certain moderate level of income. But if you want the big bucks, you should not think small.  Also, you should not believe that, just because you are home-based, you cannot compete with the big guys.
 

The purpose of any business is to seek assess and seek out every possible market for its products and services, to ascertain whether these markets have the ability to buy these products/services, to determine whether there is sufficient profit in these markets to warrant approaching them and once positive assessment has been made, to launch a sustained marketing campaign that gets a significant percentage of this market to purchase the product or service in question. 

 

Your home telecommunications machines will not only enable you to do this, but they can also help you overwhelm larger, more cumbersome traditional businesses that are your competition. As a home-based entrepreneur, you will not have all of the disadvantages of your more traditional competitors:  no office rent, equipment or expense; no employees to pay salaries and fringe benefits for; no time wasted on meetings, employee problems, paid sick leave, etc.

All the money your competitors spend on heating the office and buying furniture could better be spent on the actual marketing itself. As a home-based business, you will be already positioned where the traditional business is currently struggling to move: toward the lowest possible overhead and the greatest possible concentration of dollars on products/service development and product/service marketing.

 

So, a home-based business takes full advantage of three major goals of modern business success:
(1) Vastly reduced overhead
(2) Easy access to a global market
(3) Full advantage of telecommunications.
To not have the basic telecommunications toys, The computer, modem, fax, and telephones is impossibly stupid. Still, even in this day and age, many of people strongly resist the one element that is undoubtedly the heart and brain of any successful home business the computer. 

 

The computer is so important in fact, we have made it a category all itself. And remember, learning to use a modern computer is easier than learning to drive a car, so you have no excuse not to plunge forward.  Have a nice day. Read Part 1 Here.