5 Tips To Rapidly Build A Responsive List For Business Online

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1. Make a list that you would join and enjoy
To keep your subscribers happy, you need to be providing good content and communicate with them on their level and keep them active. If you don't share good quality, your list will die off and it will be hard to get other's to share your content.

So when you start building your list and writing newsletters, ask yourself whether or not you would sign up for your own list if it wasn’t yours. Try to be as honest as you can with yourself.

In general, of course, it is difficult to evaluate our own work, and to understand how others might perceive it. 

 

For this reason, it is a good idea to look at old archives, so that you can feel a sense of distance and unfamiliarity and evaluate it from the perspective of an outsider. Finally, consider comparing your list content with other lists in your niche. 

 

Ask yourself the following questions truthfully about both your own list and competing lists:
i. How frequently does the list advertise?
ii. How much space do advertisements take up?
iii. Are there many solo ads?
iv. Are there high-profile guest writers?
v. Are there interviews with experts in the industry/niche?
vi. How frequently does the list give away reports and ebooks?
vii. How frequently does the list give away audio content and video content?
viii. How personal does the writing feel?
If you feel you can’t answer these items objectively, consider asking a friend for help.
As harsh as it may be to hear someone close to you criticize your work, it’ll  be worth it in the long run when your subscribers rises dramatically through word of mouth.

2. Create a short e-course
When it comes to build a strong subscriber base, getting new subscribers isn’t the only thing you should focus on. Rather, retaining and energizing existing subscribers can be just as important. If they become inactive or leave your list, you’ll have to cover that outflow with even more subscribers. 

 

So what can you do? My suggestion is that you introduce new members to your list with a short e-course. That is, rather than simply adding them and then contacting them with the same material you sent to other members, including advertisements and other items that might turn off new subscribers, give them a pre-made course. 

 

Not only will the course make the individuals gain some value from subscribing (and, thus, build rapport), but it will also give them a chance to get to know you  and your business better. Through the course, they can learn what you’re all about, and it will make them less anxious about buying from you and from following your content. In short, creating an e-course to buffer new members from the normal flow of advertisements and adhoc newsletter items can go a long way in building a connection between you and your readers; and ensuring that they won’t drop off the list.

3. Design a good " Fishing hook"
When it comes to marketing, hooks are important. This is doubly true wen you're trying to 'pitch' your list from your squeeze page. If there isn’t some clear, defining feature or benefit that your list provides that others do not, then you’ll be passed over. Why sign up to be bombarded by mediocre content when a visitor can simply leave the page, and search Google for something better? So spend some time designing a hook. Think about how will you separate yourself from other sites. 

 

Will you be the fastest to spot and comment on trends in your niche? Will you provide slow-to-react, but thoughtful and expansive commentary on important happenings in your niche? Or will you be the first to test new products and services and to incorporate reviews of them into your newsletter? Whatever you do, make sure you can claim to do something unique that people just can't get anywhere else. If you truly have important features that separate you from the other list owners in your niche, then your visitors should know about them when they’re deciding whether or not to subscribe.

4. Continuously improve your content
Many people approach the maintenance and growth of their business in an adhoc way: from time to time, they’ll decide that it is time to “revamp” everything or to make major changes. However, in many situations, this simply isn’t the best policy especially when it comes to maintaining a list. 

 

Rather, you should consider adopting a more active approach. On a daily basis, think about what you could be changing to improve your content. Solicit feedback from readers; and try to use it constructively. Thinking about and making changes for the better will improve your readership’s experience; and will ultimately help you through word of mouth advertising and reduced subscription cancellations.

5. Reduce the amount of ads on your site
If your website is currently filled with excessive with ads, consider cutting away some of the clutter and focusing on your opt-in form it's somewhat actually more important.While you might be going f or direct sales or affiliate commissions since it gets you the cash today most sales are made on the 5, 6, or 7th contact, so step back and think about the long term. Build a list first then you can offer them the product. Make capturing names and emails the top priority of your website. 

 

That's why squeeze pages work so well. But if you don't want a squeeze page and want to share content, minimize 'outgoing' ads or replace them with opt-in forms. So, today, start by thinking about how to adjust your site. Get rid of blocks of ads, banners, and other distractions, and replace them with subscription forms, sales copy, and other tools for generating subscribers. In the long run, when you’re making sale after sale to the same people, you will be glad you didn’t throw everything away for a single click or direct sale. 

 

Remember, once you have a list, you can contact them over and over again with offers, gifts and recommendations, meaning your can sell to them again and again. But it can become more than just a quick cash generator. Your list can be your little community of fans that follow your advice and recommendations. Have a wonderful time.