The Reason To Treat Blogging Activities As A Business Venture

One of the things stressed on this site is that anything you do online is and should be treated as, a business. Many of the opportunities you'll find.
They could care less what you are doing or why you're buying their product. Their only job is to sell you something. 
 
Yes that sounds harsh, but it's true! Many, if not most, sales pages are designed to sell not to ask questions about YOU. It is Very Important to Treat Everything Like a Business. If you are just selling " A one Dollar Product" online.  You should treat it as a business.
 
There is an exception to this rule. If you're a hobbyist and you're just doing it out of the enjoyment. Maybe your selling model cars online or antiques in your spare time...  then fine, you don't need to worry about losing money and treating it like a business (so much...  you still probably should...). This site is also for those who want to capture a solid, reliable information online. 
 
It's going to lead you in a business direction. I'm a business minded person and operating some up moving, profitable businesses online and offline. So when I look at doing something involving money.  I'm trained and experienced to see through the surface and into the heart of that opportunity. When looking at a sales page that is going to provide me an opportunity or product to sell, here are some of the things I see or contemplate not necessarily in this order though:
1.    Image:  From a marketing perspective does this product or opportunity sell itself.

2.    Market:  Is there a market?  Will it fill a niche?
 
3.    How do I reach that market?  How do I approach them?  Do I set up a website?  Do I just sell it on eBay or set up a Yahoo! Store?
 
4.    Value:  How is it priced?  Are people getting value, and a quality product for the money?  Does the product deliver what the sales page suggests?
 
5.    Competition?  Is there any?  And if there is, can I overcome it?
 
6.    Legal:  How do I protect myself?  How would I set up this business?  Should I set up a Corporation, Limited Liability Corp, Partnership, or stay a Sole Proprietor?
 
7.    Liability:  Again, how could I protect myself.  What insurance would I need?  Are my personal assets protected? What things do I need to know in this area?  Copyright or Trademark issues?
 
8.    How do I approach it monetarily?  Should I take out a loan?
Do I have enough money to get started?  Should I give up my day job right away?
 
9.    Is this MY opportunity?  Is this what I want to commit my time and energy to?  Does this interest me?
 
10.    Exit strategy:  Every opportunity I pursue has an exit strategy.  How do I get out in a month, year, 10 years or 20. I don't recommend selling everything to pursue an opportunity. If something unexpected happens, and you are stuck with your inventory or a business that you can't get rid of, you may have a big problem. 
 
Also what happens if down the road the business dies. Will this "widget" even be used 10 years from now? This is also how I approach this site and approach the opportunities at this site. Everything here is tested and has worked for a long time. But this site is live and active.  It changes as the opportunities change. 
 
If you start a business online, start by writing a business plan........Yuck!!  That's not what you want to hear is it?  You want to just dive in and start raking in the money. Trust me on this, I've been in your shoes more than once in my life. Take the time... You need to plot the course you are going to take.  Study the market you're in. Measure your competition.  
 
Gather as much data as you can.  It will greatly increase your chances of success.  Some things to include in your business plan:  Marketing Strategies, Product Research, Distribution, Financial Strategies, and the Actions You are Going to Take...  Your Goals. Best Of Luck To You.

1 comment:

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