A customer walks into the store, browses through products and
shelves, picks up items, inspects, considers the prices, chooses a product and
takes it to the cash register to pay.
Now if you want to sell your products online, then your site must be enabled for e-commerce, where you must have the
following features:
1. You need to
provide plenty of content and product description like sizes, dimensions,
colors and comparisons with other similar products.
It must allow the
customer to choose a product, get a clear pricing and shipping costs on
the product, complete the transaction and get an order number, and/or
invoice confirmation via email.
Allow your customer to choose a shipping
method.
2. You must tell
the customer if the item is in stock or delivered against order. Ideally,
you should have an email contact or live help if the customer has a question.
Most importantly you must respond immediately!
If you want to provide your
own live chat and help desk services on your website, specialized
softwares are available for purchase.
3. Be sure your
customer service links are large and clearly marked, so your client does
not have to dig around to find information.
4. Provide an
‘about us’ section or a section about your policies. If you have privacy
statements and customer satisfaction policies, your customer will feel
better about shopping in your store.
5. You probably
want to have customer quotes and references on the storefront page, as
well, to let your prospective client know that others are happy with your service.
6. Provide an FAQ
with information about your return-back policies, guarantees, shipping
prices and insurance charges if any.
7. If you are so
inclined, you can offer a print catalog if the customer prefers to order
one from your storefront and shop in the privacy of their homes.
8. Do not annoy
your customers by presenting products that are marked ‘sold’ or pages that
say ‘under construction’ or ‘coming soon’.
9. Do add new
content frequently, so your returning customers will not be bored by seeing
the same products they saw four months ago.
10. If your site
has got a date tag or has current references, be careful to change these
references frequently so you don’t give the perception that nobody is
attending or reading your site.
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