For many
people, making money online would be an absolute dream come true. If
they could find a way to make money with a website or some other online
venture, they could quit their job to focus on entrepreneurship, spend
more time with their family, and finally take back control of their time
and their lives.
The crazy thing is, earning money online isn’t a pipe dream. I have been doing it for nearly a decade now with my website Good Financial Cents.
I also know thousands of other people who are earning money online
their own way with websites, courses, or unique marketing strategies. Now, here’s the good news. The
majority of online revenue strategies aren’t that complicated.
Like any
business venture, your online income takes time to grow. You need to be
willing to devote the time and energy required to get your idea off the
ground, and you need grit to stick with it even if your journey is slow
when you first start out.
If you’re angling to earn money online but aren’t sure where to start, here are several of the best and most realistic strategies to consider:
#1: Google Adsense
If you've visited any website, you've
seen Google ads. These ads are everywhere, and for good reason. Not only
are they easy to set up on any basic website, but they can be lucrative
once your website starts bringing in a steady amount of traffic.
One of the cool things about Google AdSense is that it's so easy to get set up. If you have a blog or website,
you can sign up for a free Google AdSense Account. From there, Google
will give you a unique code that you will paste onto your website.
Google takes it from there, tracking your page views, traffic, and
earnings on your behalf. There is no upkeep or maintenance to get this
thing going, which makes it a no-brainer if you have a website already. How much will you make? I think my
best month with Google AdSense was almost $5,000 over the last ten
years.
That amazing month blew my mind since it was actually near the
beginning of my blogging journey. When you go from making zero to $5,000
in a month, that will rock your world. For me, it also got me even more
excited because I knew there were other ways to monetize.
#2: Affiliate Marketing
Whether you have a website or are
still dreaming up ideas for a blog, you can also look into affiliate
marketing. With affiliate marketing, you partner with brands and
businesses within the content of your website.
If you mention a product
or service, you link to that produce or service using a unique affiliate
code you received when you signed up for that particular affiliate
program.
From there, you’ll make money any time someone buys a product
or service through your link. Generally speaking, you’ll want to
partner with affiliates that are related to your blog concept. Since I’m
a financial advisor, I have focused a lot of my affiliate energy on
financial products like savings accounts, credit cards, and investment
accounts.
In addition to signing up for
individual affiliate programs, you can also sign up for an affiliate ad
network that offers a ton of different affiliates in one place. That
way, you can see what works and what doesn’t work over time.
If you’re looking for inspiration, my
friend Michelle Schroeder-Gardner of the website Making Sense of Sense
has become the expert on all things affiliate marketing. Michelle earns
more than $100,000 per month from her blog and the bulk of her income
comes from affiliate sales.
While Michelle works with a ton of
affiliates in the financial services industry, one of her biggest
affiliates is a blog hosting company called Bluehost. This just goes to
show that you can make money with nearly any affiliate company or
product if you know your audience and build up enough traffic to create
sales.
#3: Consulting
Another way to make money online is
via consulting. If you’re an expert in any field, you could potentially
find people willing to pay you to counsel them on their personal or
business goals.
You might think you’re not important enough to consult
for big companies, but you could be surprised at the types of expertise
people will pay for.
My colleague Robert Farrington of The College Investor
is a good example of someone who consulted online on the side in an
unlikely industry. Robert told me that, after he had been blogging for a
few years, a couple of brands reached out to him to ask him for help
with social media and online marketing.
Robert said he did an average of 4-6
of these gigs per year for a while depending on his schedule and the
work involved.
The best part is, he charged a flat rate that usually
worked out to around $100 per hour. And remember, this was pay he was
earning to advise people on the best ways to use social media tools like
Facebook and Pinterest to grow their brands.
If you want to start consulting but aren’t sure what steps to take next, you can also set up a free account through Clarity.fm. This website lets anyone who wants to offer consulting set up a free
profile. Once your profile is set up, people will find you and book a
session you’ll get paid for.
#4: Sponsored Posts And Adverts
If you have a website or a large
social media following, you can also make money by pursuing sponsored
posts and ads. But, how does this work? Basically, companies are willing
to pay bloggers and social media influencers to promote their products
and services.
If you have a platform, be it a blog or a huge Instagram
following, you can cash in.
The first time I got a sponsored post
for Good Financial Cents, I was totally blown away. I think I got paid
only $100, but that was a lot of money to me at the time.
Later on,
however, I realized companies that wanted a sponsored post really just
wanted a link from my website to their own site. For that reason, I
started increasing my rates. These days, I charge around $4,500 for
a sponsored post.
Plus, I clearly mark all sponsored content as an #ad
to stay in compliance with Google’s terms and conditions. I also only
promote companies I use or believe in.
But, I also know bloggers that get $20,000 for a sponsored post. That’s pretty crazy, but it just goes to show what is possible. Keep in mind though, you don’t need a
website to do sponsored content since you can also get paid if you have a
lot of social media followers.
My wife has a pretty big Instagram
following, and she gets all kinds of sponsorships.
Not only does she get
paid in cash, but we get a lot of free stuff, too.
We’ve received free
rugs, free lights, and free carpet cleaners. She only promotes things
she loves though, so this strategy works really well for her.
YouTube is another platform that has
made it possible for people to earn money online. There are a ton of
YouTube channels out there on any topic if you can think of, and most of
the people with a big following are earning some money in exchange for
their videos and time.
Marine officer turned men's fashion expert, Antonio Centeno has built a million dollar business from his YouTube channel,
Real Men Real Style.
Last year, Forbes profiled some of the biggest players in the YouTube scene.
According to the study, the top ten biggest grossing YouTube stars
brought in $127 million from June 2016 to June 2017.
The most popular, a
gamer named DanTDM, earned $16.5 million of that on his own.
Will you earn that much? Probably not. However, you can start making money via YouTube using the platform’s
own ad network or by getting sponsored posts. If you like doing videos,
starting a YouTube channel can a fun way to earn some cash on the side.
#6: Build An Online Community
Last but not least, you can also earn
money online by building an online community, although the monetization
strategies you can pursue will vary a lot depending on your goals.
You
can build a community with a blog, for example. You can also build an
online forum and charge people for membership.
You could even build up a
Facebook group and use your influence there to sell and promote
products. My good friends Shane and Jocelyn Sams have become experts in building online communities.
They have one right now for their website – Flipped Lifestyle. This community shows people how to create an online business and connects entrepreneurs who are pursuing similar dreams. Prior to that group, they had an
online community for teachers looking for lesson plans.
That probably
sounds pretty random, but it's crazy the type of communities you can
build and rally people around. If it's something that you're passionate
about yourself and you want to connect with others that have that same
passion, then an online community is something you should definitely
consider.
The Bottom Line
There are a ridiculous number of ways
to make money online and the ones I’ve covered here are just the tip of
the iceberg. If you have time, a passion for almost anything, and at
least some creative skill, you may be able to build an online income
stream — or several — if you give it enough time. But, don’t just take my word for it.
If you look online, you’ll find thousands of success stories you can use for inspiration. One day you could even create a success story of your own. But you’ll never know unless you try.