2 Ways To Sell Information Packages

The two main ways to sell Information Packages are stated below:

1. Write a brief, eye catching classified ad asking those interested to send their Purchase orders directly to you. If your ad is believable, and of genuine interest, you will be surprised at how many people will respond. 

If your folio is about Import and exports online, advertise it in the Import and exports Forums and Online Groups. If it is about Websites, making money online or Internet Marketing, advertise it in the Websites, making Money online or Internet Marketing Forums, groups and Pages. 

Be sure to run your ad  Regularly. if your folio is quite elaborate and can be sold for $5.00 or more. 

Always write a brief, tempting ad describing your Information package, offer free details and Bonus too.

Here are ads placed by folio writers in a recent issue, who use this method:

"Never Won anything?  Anyone can win Lottery contests!  Free details."  Contact me.

"Overweight?  I lost 53 pounds.  Easily. (Permanently!) New Method.  Information Free. Contact me

"Troubles?  Free information."   "Make money From home  on your spare time. Details Free."

.  

Email Marketing:  If you have written a folio showing how to get inventions patented, you could purchase a list of amateur inventors, and mail your sales page to each individual on the list. 

If you are lucky, you'll sell your folio to about one person in every twenty or Thirty People or so. 

 2.  Email  marketing can be very effective for experienced information marketers, but it is usually a little costly for the beginner marketer without funds. 

It may cost you some dollars to get autoresponders like aweber, getresponse or you can use the free ones like sendfree or mailchimp. 

Read How To Write An Information Package With Ideas

The Web And Other Web Terms For Internet Users

So far on former post: The Web Terms Every Internet User Should Know, our main focus has been moving from Web page to Web page or navigating between Web sites, but that is only half the picture. 

Once you have moved from Web site to Web site and selected a Web page you want to concentrate on, there are convenient ways to move around that particular page itself.

A common practice in the Web World is to make a logo a hyperlink that will transport you to the site's home page.

Often a Web page holds more information than can fit on one screen. A Web page appears aligned to the upper left hand corner of your screen. There is often information that you cannot see farther down after the last line on the screen. Sometimes there is also more information to the right of the screen.
 
Printing pages

With all this navigating and exploring of Web pages, you have probably seen information that you would like to save in the old-fashioned way — with a printed-paper copy. 

As you viewed pages on the Web, did you find information that you'd like to save for future reference or share with others? The computer world gives you the option of saving an entire Web page or any part of it: text, graphics, or links in printed form. Printing Web pages is very easy, thanks to that helpful Tool Bar.

 See the printer icon on the Tool Bar? That is the answer if you want a paper copy of a Web page you have found useful.

 A thoughtful gesture is to share Internet information by printing Web pages for people who don't have access to the Web or a computer.

To print a Web page, just click the printer icon on your Tool Bar. 

The page will print according to all your default options, which is usually what you want anyway.

Highlighting what you want to print and choosing Selection will also work in Microsoft Word and many other programs when you only want to print a portion of the document.

There is another, more detailed way to print material from the Internet. Go to the Menu Bar and click on File. 

You will now see a drop down menu offering a variety of choices, one of them being Print. Click Print. 

You will now be able to print a Web page, a portion of a Web page, or several copies of a Web page by making specific selections. You can select the printing options you want.

A nice way to double-check yourself is to preview how a Web page will look before your click the Print command; just click Print Preview.

Search Icon

The outstanding value of the computer is the access that it offers to information. But users need some help in getting to that great source of information. And here is that help — the Search feature. 

The computer has a great program to find a particular area of content for documents that contain certain keywords, the search feature.

To use the Search feature, click the Search icon (magnifying glass) on the Tool Bar and you will gain access to a search engine. 

In the Search bar, type that word or phrase that describes what you're looking for. 

Try to keep your topic as short and specific as possible. When your search results appear, you can view the individual Web pages without losing your list of search results.

Sometimes a Web page becomes inaccessible simply because there are too many people trying to visit it at the same time.

Pop up Ad.

Many of the irritations and aggravations are caused by aggressive marketers who want to get your eyes on their information. 

One popular way to invade your screen is through pop ups. Pop ups are ads that appear without your request usually on top of the information that you want to view.

You can get rid of them by simply clicking on the X in the upper right hand corner of the box containing the ad. 

Another kind of ad has become increasing popular: the pop under ad. While you are surfing the Web, these ads open under your browser window. 

You may not see them until after you close your browser, at which time you may wonder where the ad came from. Again, simply close the window and ignore it.

Pop up and pop under ads are extremely aggravating. Remember, if you respond to a pop up or pop under ad, you are letting the marketers know that they have gotten your attention. 

If no one ever clicked on these ads, marketers would consider them a failure, and they would quickly disappear.
 
Page Not Found

You are already becoming familiar with the two major characteristics of the Internet — it is mammoth and dynamic. 

Often the dynamic quality of the Web can be frustrating. You may have a particular site that you need to find or return to.

You carefully type in the URL and click Go. There is a message that appears, "Page Not Found." 

The most common reason for a Page Not Found error is a typo, so first check the address that you have typed to make sure that it is a valid address with no spaces or mistakes.

Occasionally, you will get a Page Not Found error simply because of a glitch or a burp in the system. 

Retry the address again. If you still get an error, try again later. If, after several tries, Page Not Found still appears, the page may have been removed from the Internet or moved to a new location making it inaccessible.

Web Traffic

 This happened with several news sites after the September 11th terrorist attacks.

 If this is the case, you may get a "Page Not Found" or other error. Also remember that during certain times of the day, there is more traffic on the Internet, making Web sites appears more slowly. 

You may want to avoid surfing during the very busy early evening hours.

Open in New Window Menu

One of the goals of every Web site is to get visitors to come to their site. Sometimes Web creators use somewhat devious tricks to keep you looking at their Web sites. 

You will notice that occasionally when you click on a hyperlink, instead of being transported to a new page, you see the new page appear in the framework of the old page.

No matter how many links you click on, you cannot escape from the first page. Dealing with this dilemma is easy. Just right-click on a hyperlink and choose Open in New Window, and you will have broken free. Have a nice day.

The Idea Of A Creche And Day Care School Business

There is relatively a high demand for Creche and day care schools in communities especially the urban centers.
How many working class mothers do we have in many of our cities? 
How many of them have nannies to look after their kids? 

Fact is toddlers can be a big distraction in the workplace and many mothers know this hence why they choose to enroll their darlings in Creches and day care centers. 

This is the reason many schools set up nursery school to serve also as day care centers. 

A day care or crèche is a place where babies, toddlers and young children are kept during the daytime while their parents are busy with work. 

It’s a sort of playground or classroom setting where these young ones hang out, play, rest and are taking care of by trained handlers so that later in the day after work the parents can come pick them up.

Who can do the business ?

If you love children and you’re very good at looking after them then you may want to consider going into this business. 

However the challenge is always keeping your kids in safe hands and making sure that nothing bad happens to any of them. 

If you’ve handled children in Sunday school or have taught in a nursery school or have looked after children before then give it a try.

This is a business you can start from your home informally approaching nursing or working mothers in your environment, at church or any other gathering letting them know what you do. 

If you wish to rent it makes sense to pick a room in a strategic location, easy to access by your target audience or customers. 

You can print fliers when you have attracted a number of clients. 

Even if you can find 5 or more people initially it’s worth it, make do with that and as you become more consistent and better at what you do, you’ll gain more customers.

How profitable is the Creche Business ?

Like all businesses that depends on many factors but considering that parents pay up to N20,000 per term for nursery school, some charge each parent say N3,000 or more per month. 

Let’s assume you have 15 enrollments multiplied by 3 that’s N60,000 for the first month.

Breakdown first year (this is an estimate)

Running expenses (rent, salary, electricity etc)

Profit before tax around = N300,000 or more

Return on Investment = 40%
Pay Back Period = 2 to 3 years

Requirements

To set up something like this you’ll need the following;

A Flat/ Building – N300,000 per annum (Depending on Location, Developing or Urban)

Toys – N30,000

TV set – N30,000

DVD player – N15,000

Book shelf – N45,000

15 Small Chairs – N30,000
 

5 Small tables – N25,000

Kiddies books and stationery – N25,000

Others – N200,000

This is a business you can run for years without approaching banks for loans as it can expand on it’s own. 

It’s a good Business. Best Wishes.

10 Ways Of Getting Targeted Traffic And Advertisements

Ready Set ? Then, Let’s get going...

 So What Do We Know For Sure?

You know the old adage that goes, “You get 80% of the benefit with 20% of the effort?”

Well, with Search Engines, it’s more like 90 percent to 10 Percent for sales-oriented sites!

By far, the most cost-efficient way to reach targeted customers is via the Search Engines (SEs) and directories.

It’s the backbone of Internet marketing. It is the way to attract hundreds of new, targeted prospects each and every day.

Many surveys have studied how surfers find and hit your site.

Search Engines and directories are consistently at the top.

Here’s the order of importance (in decreasing order) in the process of building targeted traffic.

1. Search Engines and Directories -- These are about the most important way that visitors will reach you.

And they’re free. So it’s no contest when it comes to measuring cost-effectiveness.

2. Links from other Websites -- links from other sites are a close second, in terms of raw visits to all sites.

But, as we’ll see, link exchanging is simply not practical or beneficial in most competitive business situations.

And they cost you a “link out.”

3. Printed media -- this is the strongest offline way that visitors use to find your site.

4. Friends via word of mouth (Viral Marketing) -- this is actually not a result of promotion.

It comes from selling great products at a great price, and treating your customers like royalty.

Do that and your customer will tell 2 friends, each of whom will tell 2 friends...... and so on, and so on.

5. TV -- as an offline technique, TV is less popular than printed media. It’s easier to stuff a newspaper ad with the URL into your jeans than to remember one from a TV commercial that you saw last night!

6. E-mail signatures (i.e., sig files) -- these are not that popular, but easy to do, and free! It’s worth the few minutes it takes to design an effective sig file.

7. Use net Newsgroups -- newsgroups may be useful, if there is a great fit with your product.

They are becoming less and less important for business.

So what techniques will be conspicuous by their absence in our future discussions and probably not worth the time and money involved?...

8 Unsolicited e-mail -- I suspect that spammers try it, fail and then quit. The problem is that there is a never-ending supply of new spammers willing to give it a whirl.

9. Banner advertising -- is this a surprise? I never click on them, do you?

10. Opt-in mailing list or e-zine -- this technique is not meant to generate a first visit.

However, don’t write off the opt in option completely...

The opt-in method captures the person who is very close to delivering.

It allows you to build a relationship with that person until he is comfortable enough to buy from you.

So while the opt-in mailing list/e-zine won’t really explode your traffic stats, it will show where it counts... sales.

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The 48 Laws Of Power (Law 31 To Law 48) Final Part

 Law 31
Control the Options: Get Others to Play with the Cards you Deal
The best deceptions are the ones that seem to give the other person a choice:  Your victims feel they are in control, but are actually your puppets.

Give people options that come out in your favor whichever one they choose. Force them to make choices between the lesser of two evils, both of which serve your purpose. Put them on the horns of a dilemma:  They are gored wherever they turn.


 Law 32
Play to People’s Fantasies
The truth is often avoided because it is ugly and unpleasant.  Never appeal to truth and reality unless you are prepared for the anger that comes for disenchantment. Life is so harsh and distressing that people who can manufacture romance or conjure up fantasy are like oases in the desert:  Everyone flocks to them.There is great power in tapping into the fantasies of the masses.

 Law 33
Discover Each Man’s Thumbscrew
Everyone has a weakness, a gap in the castle wall.  That weakness is usual y an insecurity, an uncontrollable emotion or need; it can also be a small secret pleasure. Either way, once found, it is a thumbscrew you can turn to your advantage.

  Law 34
Be Royal in your Own Fashion:  Act like a King to be treated like one
The way you carry yourself will often determine how you are treated; In the long run, appearing vulgar or common will make people disrespect you.
 For a king respects himself and inspires the same sentiment in others.  By acting regally and confident of your powers, you make yourself seem destined to wear a crown.

 Law 35
Master the Art of Timing
Never seem to be in a hurry – hurrying betrays a lack of control over yourself, and over time.  Always seem patient, as if you know that everything will come to you eventually.
 Become a detective of the right moment; sniff out the spirit of the times, the trends that will carry you to power.  Learn to stand back when the time is not yet ripe, and to strike fiercely when it has reached fruition.

 Law 36
Disdain Things you cannot have:  Ignoring them is the best Revenge
By acknowledging a petty problem you give it existence and credibility. The more attention you pay an enemy, the stronger you make him; and a small mistake is often made worse and more visible when you try to fix it. It is sometimes best to leave things alone.  If there is something you want but cannot have, show contempt for it.  The less interest you reveal, the more superior you seem. 

Law 37
Create Compelling Spectacles
Striking imagery and grand symbolic gestures create the aura of power – everyone responds to them.
Stage spectacles for those around you, then full of arresting visuals and radiant symbols that heighten your presence. Dazzled by appearances, no one will notice what you are really doing.

Law 38
Think as you like but Behave like others
If you make a show of going against the times, flaunting your unconventional ideas and unorthodox ways, people will think that you only want attention and that you look down upon them.
They will find a way to punish you for making them feel inferior.  It is far safer to blend in and nurture the common touch. Share your originality only with tolerant friends and those who are sure to appreciate your uniqueness.

Law 39

Stir up Waters to Catch Fish
Anger and emotion are strategically counterproductive.  You must always stay calm and objective.  But if you can make your enemies angry while staying calm yourself, you gain a decided advantage.
 Put your enemies off-balance: Find the chink in their vanity through which you can rattle them and you hold the strings.

Law 40
Despise the Free Lunch
What is offered for free is dangerous – it usually involves either a trick or a hidden obligation.  What has worth is worth paying for. By paying your own way you stay clear of gratitude, guilt, and deceit.  It is also often wise to pay the full price – there is no cutting corners with excellence.
Be lavish with your money and keep it circulating, for generosity is a sign and a magnet for power.

Law 41
Avoid Stepping into a Great Man’s Shoes
What happens first always appears better and more original than what comes after.
If you succeed a great man or have a famous parent, you will have to accomplish double their achievements to outshine them. Do not get lost in their shadow, or stuck in a past not of your own making: Establish your own name and identity by changing course.  Slay the overbearing father, disparage his legacy, and gain power by shining in your own way.

Law 42
Strike the Shepherd and the Sheep will Scatter
Trouble can often be traced to a single strong individual – the stirrer, the arrogant underling, the poisoned of goodwill.  If you allow such people room to operate, others will succumb to their influence. Do not wait for the troubles they cause to multiply, do not try to negotiate with them – they are irredeemable. Neutralize their influence by isolating or banishing them.  Strike at the source of the trouble and the sheep will scatter.

Law 43
Work on the Hearts and Minds of Others
Coercion creates a reaction that will eventually work against you.  You must seduce others into wanting to move in your direction. A person you have seduced becomes your loyal pawn.  And the way to seduce others is to operate on their individual psychologies and weaknesses. Soften up the resistant by working on their emotions, playing on what they hold dear and what they fear.  Ignore the hearts and minds of others and they will grow to hate you.

Law 44
Disarm and Infuriate with the Mirror Effect
The mirror reflects reality, but it is also the perfect tool for deception: When you mirror your enemies, doing exactly as they do, they cannot figure out your strategy. The Mirror Effect mocks and humiliates them, making them overreact. By holding up a mirror to their psyches, you seduce them with the illusion that you share their values; by holding up a mirror to their actions, you teach them a lesson. Few can resist the power of Mirror Effect.

Law 45
Preach the Need for Change, but Never Reform too much at Once
Everyone understands the need for change in the abstract, but on the day-to-day level people are creatures of habit. Too much innovation is traumatic, and will lead to revolt. If you are new to a position of power, or an outsider trying to build a power base, make a show of respecting the old way of doing things. If change is necessary, make it feel like a gentle improvement on the past.

Law 46
Never appear too Perfect
Appearing better than others is always dangerous, but most dangerous of all is to appear to have no faults or weaknesses.  Envy creates silent enemies.
 It is smart to occasionally display defects, and admit to harmless vices, in order to deflect envy and appear more human and approachable.  Only gods and the dead can seem perfect with impunity.

Law 47
Do not go Past the Mark you Aimed for; In Victory, Learn when to Stop
The moment of victory is often the moment of greatest peril.
In the heat of victory, arrogance and overconfidence can push you past the goal you had aimed for, and by going too far, you make more enemies than you defeat. Do not allow success to go to your head. There is no substitute for strategy and careful planning.  Set a goal, and when you reach it, stop.

Law 48
Assume Formlessness 

By taking a shape, by having a visible plan, you open yourself to attack.
Instead of taking a form for your enemy to grasp, keep yourself adaptable and on the move.
 Accept the fact that nothing is certain and no law is fixed.
The best way to protect yourself is to be as fluid and formless as water; never bet on stability or lasting order.  Everything changes.

Read Part 1 (Law 1 To Law 15)

Read Part 2 (Law 16 To Law 30)

The 48 Laws Of Power By Robert Greene And Joost Elffer.

The 48 Laws Of Power (Law 16 To Law 30) Part 2

 Law 16
Use Absence to Increase Respect and Honor
Too much circulation makes the price go down: The more you are seen and heard from, the more common you appear. If you are already established in a group, temporary withdrawal from it will make you more talked about,even more admired. You must learn when to leave.  Create value through scarcity.

 Law 17
Keep Others in Suspended Terror: Cultivate an Air of Unpredictability
Humans are creatures of habit with an insatiable need to see familiarity in other people’s actions. Your predictability gives them a sense of control.  Turn the tables: Be deliberately unpredictable.
 Behavior that seems to have no consistency or purpose will keep them off-balance, and they will wear themselves out trying to explain your moves. Taken to an extreme, this strategy can intimidate and terrorize.

 Law 18
Do Not Build Fortresses to Protect Yourself – Isolation is Dangerous
The world is dangerous and enemies are everywhere – everyone has to protect themselves. A fortress seems the safest. But isolation exposes you to more dangers than it protects you from it cuts you off from valuable information, it makes you conspicuous and an easy target. Better to circulate among people find allies, mingle. You are shielded from your enemies by the crowd.

 Law 19
Know Who You’re Dealing with – Do Not Offend the Wrong Person
There are many different kinds of people in the world, and you can never assume that everyone will react to your strategies in the same way. Deceive or outmaneuver some people and they will spend the rest of their lives seeking revenge. They are wolves in lambs’ clothing. Choose your victims and opponents carefully, then – never offend or deceive the wrong person.

 Law 20
Do Not Commit to Anyone
It is the fool who always rushes to take sides.  Do not commit to any side or cause but yourself. By maintaining your independence, you become the master of others – playing people against one another, making them pursue you.

 Law 21
Play a Sucker to Catch a Sucker – Seem Dumber than your Mark
No one likes feeling stupider than the next persons. The trick, is to make your victims feel smart – and not just smart, but smarter than you are. Once convinced of this, they will never suspect that you may have ulterior motives.

 Law 22
Use the Surrender Tactic: Transform Weakness into Power
When you are weaker, never fight for honor’s sake; choose surrender instead. Surrender gives you time to recover, time to torment and irritate your conqueror, time to wait for his power to wane. Do not give him the satisfaction of fighting and defeating you – surrender first. By turning the other check you infuriate and unsettle him.  Make surrender a tool of power.

 Law 23
Concentrate Your Forces
Conserve your forces and energies by keeping them concentrated at their strongest point. 
You gain more by finding a rich mine and mining it deeper, than by flitting from one shallow mine to another – intensity defeats extensity every time. When looking for sources of power to elevate you, find the one key patron, the fat cow who will give you milk for a long time to come.

 Law 24
Play the Perfect Courtier
The perfect courtier thrives in a world where everything revolves around power and political dexterity. He has mastered the art of indirection; he flatters, yields to superiors, and asserts power over others in the mot oblique and graceful manner. Learn and apply the laws of courtiership and there will be no limit to how far you can rise in the court.

 Law 25
Re-Create Yourself
Do not accept the roles that society foists on you.  Re-create yourself by forging a new identity, one that commands attention and never bores the audience. Be the master of your own image rather than letting others define if for you. Incorporate dramatic devices into your public gestures and actions – your power will be enhanced and your character will seem larger than life.

 Law 26
Keep Your Hands Clean
You must seem a paragon of civility and efficiency: Your hands are never soiled by mistakes and nasty deeds. Maintain such a spotless appearance by using others as scapegoats and cat’s-paws to disguise your involvement.

Law 27
Play on People’s Need to Believe to Create a Cult like Following
People have an overwhelming desire to believe in something. Become the focal point of such desire by offering them a cause, a new faith to follow. Keep your words vague but full of promise; emphasize enthusiasm over rationality and clear thinking. Give your new disciples rituals to perform, ask them to make sacrifices on your behalf. In the absence of organized religion and grand causes, your new belief system will bring you untold power.

 Law 28
Enter Action with Boldness
If you are unsure of a course of action, do not attempt it.
Your doubts and hesitations will infect your execution.
Timidity is dangerous:  Better to enter with boldness.
  Any mistakes you commit through audacity are easily corrected with more audacity.
Everyone admires the bold; no one honors the timid.

 Law 29

Plan All the Way to the End
The ending is everything.
 Plan all the way to it, taking into account all the possible consequences, obstacles, and twists of fortune that might reverse your hard work and give the glory to others. By planning to the end you will not be overwhelmed by circumstances and you will know when to stop. Gently guide fortune and help determine the future by thinking far ahead.

 Law 30
Make your Accomplishments Seem Effortless
Your actions must seem natural and executed with ease. All the toil and practice that go into them, and also all the clever tricks, must be concealed. When you act, act effortlessly, as if you could do much more. Avoid the temptation of revealing how hard you work – it only raises questions. Teach no one your tricks or they will be used against you.

Read Part 1 Here (Law 1 To Law 15)

Read Part 3 (Law 31 To Law 48)

 The 48 Laws Of Power By Robert Greene And Joost Elffers.

5 Ways To Generate Unique Content For Any Website Or Blog

 

The biggest obstacle to content marketing is producing content on a regular basis.
So where do you get good content? 

Below are few most common ways to generate content for your website anytime:
 1.  Accept guest posts.
If you already have a large readership, you can ask people to submit articles to your site in exchange for a blurb about them and a link back to their website.

You probably won’t want to publish everything that is sent to you, so in this case, you’ll need to create article submission guidelines for what you will and won’t publish. Make sure you only publish, Informative, unique and high-quality articles.

  2.  Hire a writer.
If you can’t write it yourself, hiring a writer to write exclusive content for your site.
Having unique content is important. If people can go some other place to find the exact same articles, there’s a good chance they will.

 3.  Interview an expert.
Interviews are an easy way to generate content without doing much research.
You can either conduct one in person or create an email with a couple of questions and send it out to known experts in your industry. Then, publish the transcript to your website.

 4. Pull content from your readers.
If you have a discussion forum or comments section on your blog, you can take the best pieces of advice and put them together into a quick article. You can also ask readers to submit questions that you or some of your readers answer on your website.
Finally

5. Write it yourself.
If your business is based on selling a service, your best bet is to write the content yourself.
 This accomplishes three things: The biggest obstacle you must overcome is demonstrating that you are a trustworthy, likable person who can do what you say you can.

When you write articles, tip sheets, and guides, you offer people a way to put some of your advice into practice now. When people do what you tell them and realize that it works, they start to trust you. 

With repeated exposure, you become a trusted adviser, so that whenever they have a similar problem, they come to you – and there’s a good chance that next time, they’ll pay for help. Have a wonderful day.

How Does Content Marketing Differ From Advertising Or PR?

Content marketing differs from advertising because you own your publication, so you don’t have to buy media exposure. 

Your content is editorial in nature, not a blatant sales pitch, so it attracts readers looking for information.

Advertising usually interrupts prospects and asks them to pay attention to you. Content marketing pulls in readers looking for specific information.

That said, content marketing isn’t straight-up, unbiased journalism either. With a PR campaign, a journalist writes about you, so you have no control over the finished piece.

With content marketing, you control every aspect of the editorial process from topic selection, to production, to publication.

Does Content Marketing Replace Traditional Advertising or PR?

No, it is a tool that should be used together with traditional advertising and publicity campaigns to build awareness of your services. Your content is only useful if people know about it, so you still need a promotional strategy.

It is far easier to promote educational content people consider “valuable” than material that is obviously a sales pitch for your company.

If you create great content, people will want to link to it, share it, and tell their friends. So you use advertising and PR to generate awareness of your content.

You might ask why you need to add this “middle layer” to your marketing.

Getting people’s attention is extremely difficult – and convincing them to buy from you when they don’t know, like or trust you is virtually impossible.

Content marketing helps you to build your case – that you are different from other companies, that you know what you are doing, and that you have specific expertise that can benefit them.

It does this by appealing to your prospects’ self-interest and giving them valuable information they want to read.

As people consume more of your content and get to know you, they will be more open to learning about your services.

Content marketing is not an instant solution to all your marketing woes.

Rather, it is designed gradually walk consumers through their buying process so they feel comfortable buying from you.

Adoption Of Podcasting By Traditional Broadcasters

Read The History And How Podcasting Using RSS Works  Here.
Traditional broadcasters were extremely quick to pick up on the pod casting format, especially those whose news or talk formats spared them the complications of music licensing.

The American syndicated radio show Web Talk Radio became the first to adopt the format, in September 2004, followed within weeks by Seattle news radio station KOMO and by individual programs from KFI Los Angeles and Boston's WGBH.

The BBC began a trial in October 2004 with BBC Radio Five Live's Fighting Talk. 

These trials were extended in January 2005 to BBC Radio 4's In Our Time. January 2005 also saw CBC begin a trial with its technology show /Nerd. United States National Public Radio affiliates WNYC and KCRW adopted the format for many of their productions.

In April 2005 the BBC announced it was extending the trial to twenty more programmes, including music radio and in the same month Australia's ABC launched a pod casting trial across several of its national stations.

In May, 2005, the trend began to go the other way, with amateur pod casts becoming a source of content for broadcast radio programs by Adam Curry, Christopher Lydon and others.

Coping with growth

While podcasting's innovators took advantage of the sound-file synchronization feature of Apple Computer's iPod and iTunes software -- and included "pod" in the name -- the technology was always compatible with other players and programs.

Apple was not actively involved until mid-2005, when it joined the market on three fronts: as a source of "podcatcher" software, as publisher of a pod cast directory, and as provider of tutorials on how to create pod casts with Apple products GarageBand and Quicktime Pro.


The pod casting selection views of iTunes 4.9


When it added a pod cast-subscription feature to its June 28, 2005, release of iTunes 4.9, Apple also launched a directory of pod casts at the iTunes Music Store, starting with 3,000 entries.

 Apple's software enabled AAC encoded pod casts to use chapters, bookmarks, external links, and synchronized images displayed on iPod screens or in the iTunes artwork viewer.

Two days after release of the program, Apple reported one million pod cast subscriptions.
iTunes Pod cast directory lists top 100 pod casts based on the number of new subscriptions in a given 24-hour period, which explains the wild fluctuations in top-20 panel rankings, initially suspected to be an active count of total number of pod cast subscribers.


Some pod casters found that exposure to iTunes' huge number of downloader’s threatened to make great demands on their bandwidth and related expenses. 

Possible solutions were proposed, including the addition of a content delivery system, such as Akamai; a peer-to-peer solution, BitTorrent; or use of free hosting services, such as those offered by Ourmedia, BlipMedia and the Internet Archive.

There's no charge to download the pod casts. Pod casting is a term coined to describe making audio files available for download through RSS feeds.

Pod casting is being used as a way to distribute weblogs, radio broadcasts and other content.

What business models can you use with your new pod cast recording?


1.) Audio CD (user pays shipping)

2.) Audio CD (sell CD)

3.) Audio CD (package with transcripts and/or workbook)

4.) Audio CD (bundle with existing product

5.) Pod cast (giveaway)

6.) Pod cast (giveaway part – promote full version)

7.) Pod cast (create membership site)

8.) Pod cast (use to enhance blog or website copy)


How can you create a pod cast?

1.) Just talk about a subject (at least prepare an outline first)

2.) Read your articles

3.) Read your e-books (audio – by chapters)

4.) Read your blog post

5.) Read your sales copy

6.) Read other people’s articles

7.) Record/edit interviews with experts

What can you package with your pod cast to enhance the perceived value?

1.) Create transcripts of your recording

2.) Create a ‘workbook’ to go with your recording

3.) Collect articles on the subject of your recording and publish a report.

4 Proven Tips To Enhance Customer Engagement

A logo is known to be the face of the company. 

It is the first point of connection between the customers and the companies. 

It affects the customers and attracts them towards the company and drives them finally towards buying its products and services. 

The companies take the assistance of the expert Graphics Design Services offered by graphics designing firm to get the perfect and most professional logo for their business.

Affecting the customers on their psyche is the best way out to drive in more customers and then retain them into your business as your loyal customers. 

Retaining of customers ensures higher earning capacity of the business. It lets the business enjoy undefeated success in the market.

Below are four psychologically proven tips for enhancing the customer engagement into your business:

1. Establish ground reality:

Establish a ground relation with the graphics designing concepts and design the logo as per that. 

Being rooted in your concepts will enhance your business system and will make it easy for you to convince your customers to buy your products and services. 

It is even the capacity to differentiate the figures and shapes used in the logo and the letters too. This differentiation is based on elements like shapes, colors, letters, etc.

     2. Establish continuation:

It is psychologically proven that human mind is habituated to establish connections between the lines, shapes, color schemes, etc. used in designing a logo. 

People connect easily with the logos that are easy to interpret with the assistance of continuity concept. 

It soothes the eyes of the viewers as it establishes the connection and people can interpret the meaning behind the logo.

     3. Establish similarity:

Establishing similarity helps in synchronization between the elements of the logo. 

Any Graphic Design is considered as perfect when it is linked within itself. It establishes sync for the people to set their mind and thus makes it easy to interpret the logo. 

Similarity makes people group the elements that are similar in shape, colors, etc.

     4. Establish nearness:

It is said that the objects that are near to each other in the Logo Design for a group. 

Even if they are not same in shape, they will psychologically form groups in the viewers' minds and will interpret them as if they are complementary to each other in a logo. 

A Custom Logo Designer can help you the best in developing proximity within the elements of your Custom Logo Design.

All the above mentioned four psychologically proven tips have effects on the viewers’ minds. 

There are various Online Logo Design Services that you can take the inspiration from for your logo designing stage. 

Have a good Time.

The Idea Of Flexibility For Managers

Read The Vision Idea For Managers 
FLEXIBILITY

One of the main challenges in management is in avoiding pat answers to everyday questions. 

There is nothing so dull, for you and your team, as you pulling out the same answer to every situation. 

It is also wrong.

 Each situation, and each person, is unique and no text-book answer will be able to embrace that uniqueness - except one: you are the manager, you have to judge each situation with a fresh eye, and you have to create the response. 

Your common sense and experience are your best guide in analyzing the problem and in evolving your response.

Even if the established response seems suitable, you might still try something different. 

This is simple Darwinism. By trying variations upon standard models, you evolve new and potentially fitter models. 

If they do not work, you do not repeat them (although they might be tried in other circumstances); if they work better, then you have adapted and evolved.

This deliberate flexibility is not just an academic exercise to find the best answer.

The point is that the situation and the environment are continually changing; and the rate of change is generally increasing with advancing technology.

 If you do not continually adapt (through experimentation) to accommodate these changes, then the solution which used to work (and which you still habitually apply) will no longer be appropriate. 

You will become the dodo.

 A lack of flexibility will cause stagnation and inertia. 

Not only do you not adapt, but the whole excitement of your work and your team diminish as fresh ideas are lacking or lost.

Without detracting from the main work, you can stimulate your team with changes of focus. 

This includes drives for specific quality improvements, mission statements, team building activities, delegated authority, and so on. 

You have to decide how often to "raise excitement" about new issues. 

On the one hand, too many focuses may distract or prevent the attainment of any one; on the other hand, changes in focus keep them fresh and maintain the excitement. 

By practicing this philosophy yourself, you also stimulate fresh ideas from your team because they see that it is a normal part of the team practice to adopt and experiment with innovation. 

Thus not only are you relieved of the task of generating the new ideas, but also your team acquire ownership in the whole creative process.

The really good news is that even a lousy choice of focus can have a beneficial effect. 

The most famous experiments in management studies were conducted long long ago between 1927 and 1932 by E Mayo and others at the Hawthorne works of the Western Electric Company in Chicago. 

The study was originally motivated by a failed experiment to determine the effect of lighting conditions on the production rates of factory workers. 

This experiment "failed" because when the lighting conditions were changed for the experimental group, production also increased in the control group where no changes had been made.

 Essentially, Mayo took a small group of workers and varied different conditions (number and duration of breaks, shorter hours, refreshments, etc) to see how these actually affected production. 

The problem was not that production was unaffected but rather that whatever Mayo did, production increased; even when conditions were returned to the original ones, production increased. 

After many one-to-one interviews, Mayo deduced that the principal effect of his investigations had been to establish a team spirit amongst the group of workers. 

The girls (sic) who had formally worked with large numbers of others were now a small team, they were consulted on the experiments, and the researchers displayed a keen interest in the way the girls were working and feeling about their work. 

Thus their own involvement and the interest shown in them were the reasons for the girl's increased productivity.

By providing changes of focus you build and motivate your team. 

For if you show in these changes that you are actively working to help them work, then they will feel that their efforts are recognized.

 If you also include their ideas in the changes, then they will feel themselves to be a valued part of the team.

 If you pace these changes correctly, you can stimulate "multiple Hawthorne effects" and continually increase productivity. 

And notice, this is not slave driving. 

The increased productivity of a Hawthorne effect comes from the enthusiasm of the workforce; they actually want to work better. 

Have a good time :)

The Idea Of Prescience For Managers

Read The Vision Idea For Managers
PRESCIENCE

Prescience is something for which you really have to work at.
Prescience is having foreknowledge of the future. Particularly as a Protector, you have to know in advance the external events which impact upon your team. The key is information and there are three type:

• information you hear (tit-bits about travel, meetings, etc)
• information you gather (minutes of meetings, financial figure, etc)
• information you infer (if this happens then my team will need ...)

Information is absolutely vital. 

Surveys of decision making in companies reveal that the rapid and decisive decisions normally stem not from intuitive and extraordinary leadership but rather from the existence of an established information system covering the relevant data. 

Managers who know the full information can quickly reach an informed decision.

The influences upon you and your team stem mostly from within the company and this is where you must establish an active interest.

 Let us put that another way: if you do not keep your eyes open you are failing in your role as Protector to you team. Thus if your manager comes back from an important meeting, sit down with him/her afterwards and have a chat.

 There is no need to employ subterfuge, merely ask questions. If there are answers, you hear them; if there are none, you know to investigate elsewhere.  If you can provide your manager with suggestions/ideas then you will benefit from his/her gratitude and future confidence(s). 

You should also talk to people in other departments; and never forget the secretaries who are normally the first to know everything.

Now some people love this aspect of the job, it makes them feel like politicians or espionage agents; others hate it, for exactly the same reasons. 

The point is that it must be done or you will be unprepared; but do not let it become a obsession. 

Gathering information is not enough on its own: you have to process it and be aware of implications. The trick is to try to predict the next logical step from any changes you see. 

This can get very complicated, so try to restrict yourself to guessing one step only.

 Thus if the sales figures show a tailing off for the current product (and there are mutterings about the competition) then if you are in development, you might expect to be pressured for tighter schedules; if you are in publicity, then there may soon be a request for launch material; if you are in sales, you might be asked to establish potential demand and practical pricing levels. 

Since you know this, you can have the information ready (or a schedule defence prepared) for when it is first requested, and you and your team will shine.

Another way of generating information is to play "what if" games. There are dreadfully scientific ways of performing this sort of analysis, but reasonably you do not have the time. 

The sort of work this article is suggesting is that you, with your team or other managers (or both), play "what if" over coffee now and then. 

All you have to do is to postulate a novel question and see how it runs. 

A productive variation on the "what if" game is to ask: "what can go wrong?"
By deliberately trying to identify potential problems at the onset, you will prevent many and compensate for many more. 

Set aside specific time to do this type of thinking. 

Call it contingency planning and put in in your diary as a regular appointment.

Best Wishes.