The Importance Of Effective Marketing

When starting any new business, the main focus must be on effective marketing.

The first contacts will be the most difficult and will probably require references.

However, after you reach your capacity, you will have a tendency to slack off on your marketing.

You'll be so busy with one or two clients that you'll forget that there is an end to the work and to the income.


Suddenly, the work will be are starting all over gain. It is absolutely essential to keep marketing even when things are at their most hectic.

 A certain percentage of your time should be spent bringing in new business no matter how busy your are.

You will have to decide what percentage of time allows you to keep an even flow of business coming in and out.

You will find yourself only spending a portion of your time in "billable hours."

 A certain amount of time must be spent doing administrative functions, like billing and taxes.

Another portion of your work must be spent in staying up-to-date with current developments in the industry and with software and hardware innovations.

You may also want to round out your services by writing articles for magazines or publications or giving seminars or workshops.

 These types of endeavors can help provide additional revenues and expand your network for both clients and subcontractors.

If you billable hours fall off, you will want to devote more time to marketing but remember, no matter how much money you already to have to do, yours is a finite service and sooner or later, you're going to need new business.

So never forget to continue to market..., network, and expand your client base. This will help to curtail the roller-coaster ride many new and/or small businesses face.

Common courtesy will also help your gain referrals and keep your clients happy.

Send a thank you note to clients to let them know that you appreciate their business.

Make follow up calls to let them know that you are concerned that the services you provided them are effective and producing the results you were anticipating.

 A little personal touch here and there can keep your name in the minds of the most hardcore business person.

Have a good time.

Internet Marketing Consultants Must Know Marketing

To be an Internet marketing consultant, you must know marketing. 

While this doesn’t mean that you have to spout marketing theories with every breath, you must know how the complex world of American commerce operates. 

Why have some products and/or campaigns succeeded and others have failed? 

What makes a good marketing campaign? 


What have some companies done to sell their products? at its core, Internet marketing is still marketing.

You also need to know the Internet. While the Internet is too vast and changeable for anyone to really know it, you must keep up with the latest trends and developments. 

What companies are having great success with their websites? What sites are bombing? 

You also need to keep tabs on new technology and trends, so that you can steer your clients in the appropriate direction. 

Remember, you are being paid for your expertise.

As Jason has proven, one thing you do not need to have is technical expertise in computing. 

You should have some basic understanding of HTML code, search engines, and web design, but most often your job will entail simply telling computer experts employed by your clients what to fix, change, or delete.

 In other circumstances, you can use the services of an independent contractor/computer expert to perform technical services for you.

The main piece of equipment that you need to start an Internet consulting business is a computer with a modem.

 It must be powerful enough to search the Internet quickly and efficiently and able to download large files and client websites effectively.

 You’ll also need a high-quality color printer to print out this material. 

To create image files from existing photos, a scanner is also required. 

Altogether, the total equipment cost for starting a business shouldn’t exceed $3,000.

As far as advertising your new business, the best advice is probably to do establish a reputation within the industry.

 Not only will this prevent large and possibly futile expenditures on advertising, but it will also help you network and make contracts.

Fees for Internet marketing consultants range between $50 and $150 per hour. 

Since star-up costs are minimal, once you get your business off the ground it should be possible to recoup your starting costs within a year.

IS THE INTERNET IN YOUR FUTURE?

Although there is much debate about the future of Internet sales, businesses are expected to continue trying to understand how to best use the Internet and their website for marketing purposes.

 That’s why the future for Internet marketing consultants looks extremely bright.

“I think that we’re at a point where (Internet marketing) is still growing at a rapid speed,” 
maybe those two words – “rapid speed” – can also describe your career as an Internet marketing consultant. 

Best Wishes.

7 Possible Ways Of Improving Agriculture Through Mechanization

1.   Farmers should be educated about the importance of modern system of farming especially in the area of mechanization.

2.   Government should provide loan to enable the farmer to purchase farm machineries

3.   The land tenure system should be reviewed to enable farmers acquire large hectares of land

4.   Simple and less expensive machines should be developed

5.   Farmer should form co-operative societies to enable them pull their resources together to buy farm machineries

6.   Government should establish agricultural engineering schools or institutions to train personal and fabricate simple machines.

7.   Non-governmental organization should come to the aid of farmers by providing assistance to them in form of loan or by giving them farm machineries freely.

7 Limitations To Agricultural Mechanization

1.   Lack of Capital: Agricultural mechanization needs huge amount of money to purchase agricultural machines and equipments.

Since majority of the farmers in West Africa are poor they cannot afford these huge amount of many hence, agricultural mechanization is still at developmental stage.

2.   Climate/Climatic Problem: Generally, most of the machines are designed and constructed mainly for temperate region hence, they easily get spoilt and breakdown in Nigeria 

3.   Land Tenure System Problem: The system of land ownership brings about land fragmentation and division of land into smaller units which affect commercial agriculture and agricultural mechanization.

4.   Lack of Spare Parts: For machines to last longer, it has to be regularly and properly maintained.

Spare parts imported and thereby not readily available.

5.   Unavailability of Agricultural Experts: Experts such as agricultural engineer, extension agents e.t.c.

 These people are needed for maintenance  of farm machines and farmer’s education but unfortunately not many of them are in the service of government.

6.   Small Scale Market: Since agricultural mechanization leads to increase in agricultural products, if it not complement with large market the farmer may not be able to dispose their produce which will bring about loss on the part of the farmer.

7.   Seasonality of Agricultural Product: Agricultural production in most of West Africa countries are seasonal i.e. it occurs during the rainy season as a result of which machines lie fallow (un-used) for a long period of time.

Balance What You Know With Who You Know !

Since you can't possibly know all there is to know about computers, you'll need to make contacts in the industry who can assist you when you come up against a situation you're not qualified to handle.




 You will want to compile a network of professionals you can call on to fill any voids you find as you go along.

You have the option to subcontract to other consultants (many university professors, for example, free-lance as consultants).

You may want to put your subcontractors on the payroll or you may simply wish to put your client in touch with your source and then step quietly out of the picture.

You may not receive immediate remuneration for the recommendation, but the long-term benefits can be well worth your efforts.






Not only will this build good-will with your client but the other consultants may wish to return the favor when they have a need for your area of expertise.

Manage Your Growth

Many computer consultants opt to stay one person operation. One of the attractions of being your own boss is that you can leave behind the hassles and politics of corporate life.

The flip side of that coin is that the only funds coming into the business are your own billable hours in any given day.

 Owners of large computer-consulting firms reap a percentage of every dollar earned by each associate.

There are many trade-offs involved in being self-employed. Neither option is going to be a walk in the park.

But the most important thing to keep in mind is to manage your company's growth. Don't get in over your head, just take one step at a time and keep an eye on the road ahead.



For additional information helpful in setting up your new business, information about licenses, permits, the legal structure of your business, taxes, insurance and much more refer to the Business Start-Up facts Here.

Have a Wonderful Time.

13 Public Speaking Tips And Ideas !

The same system mentioned on the post here may be used to memorize a speech by linking a series of thoughts to a series of ridiculous pictures in sequence.
1. Proper preparation of your  speech is half the battle.
Know your subject thoroughly then make an outline for the introduction,  main body and conclusion.
2. Start your speech with something to startle your audience into complete attention such as a weird statement or funny happening.

3. In presenting the main body of your speech get the confidence of your audience by letting them know you know your  subject very well.
4. Get your points across without argument.
5. In making your conclusion you can briefly sum up what you have just stated then end with a big bang;  recommending action your  audience should take or suggesting they change their view point on the subject etc.;  finalize with a joke that fits the circumstances, or powerful word pictures they will remember after they leave the meeting.

6. Make your outline in large print with plenty of space between lines so you will be able to look up without losing your place on the sheets.
7. Rely on your memory for the  most important points, including the opening and closing lines.
8. Practice your speech with a tape recorder and in front of mirror before the meeting.
9. Work out any apparent speaking problems or things that don't sound just right.
10. Know what you are going to do with your hands and determine the better body movements to go with your personality.
11. Continually make eye contact back and forth across the room.
12. Take time to think before answering questions.
13. If you don't have the answer, ask another question, refer it to someone else better qualified to answer, answer in general terms, or change the subject  (like politicians do) complimenting the person asking the "impossible" question, or by telling a "clean" joke. Have a Good Time, Have great time.

9 Major Problems Of Farm Mechanization In Nigeria

1.   Land Tenure System: The type of land tenure especially communal land tenure system does not allow for large farm holding suitable for mechanization.


2.   Scattered Land Holding: Scattered farm holding or farms not located in the same place is not conducive or economical for mechanization especially in West Africa.

3.   Poverty: Most o the farmers especially in West Africa are very poor and cannot afford the cost of tractor and farm implements.

4.   Inadequate Machinery/Facilities: The facilities or machinery to fabricate and repair farm implements are grossly inadequate


5.   Topography: Topography of most West Africa countries is bad and  not conducive for farm mechanization.

6.   Varied Soil Types: Soil types vary and the machines used on a type of soil may not be fit for another. For instance, Nigeria depends on imported machinery most of which are not suitable to cultivate our land


7.   Inadequate Spare Parts: Spare parts of these machines are still being imported therefore they are not readily available


8.   Inadequate Technical Manpower: Available technical manpower to operate or service is not adequate




9.   Problem of stumps and logs: During clearing, heavy stumps and logs are usually left behind and they constitute additional problem in mechanization.

There are also

Agricultural Mechanization, Advantages And Disadvantages

How To Remember Anything !

As mentioned in the article previously posted here a person may train their memory by associating names with specific illustrations. This works just as well with written information. There are several key words or a key thought in each paragraph of printed matter that can be associated with an illogical or ridiculous illustration.

It is much easier to remember and recall ridiculous associations than it is to recall normal and uneventful relationships.
As you proceed through any text choose one or several Key words or key thoughts from each subject and relate the same to a ridiculous cartoon or illustration, yes cartoons are done by intelligent programmers.
Actually "see" it in your minds eye as it relates to the key word or key thought.
When you have occasion to remember a particular matter, the "picture" should automatically appear to you and the entire thought should be recalled.
Be sure to SEE the ridiculous picture associated with the printed matter you wish to recall.
As you proceed through a book, practice seeing a picture and relate it to the key words or the main thought of the written material.
This method of learning should improve your ability to retain what you read.
With sufficient "practice" using this method, many individuals will be able to develop a "photo-Type memory.
The Key to this memory system is to "see" the "picture" in your "mind's eye".
After you have practiced and mastered the system and are able to get instant flashback recall you should be able to read most any text material and visualize ridiculous pictures to associate with the thoughts expressed in the printed materials.
We suggest you prove this system to yourself.
As you read the first several pages of information, "see" a picture related to the words or  thought. It may be rather difficult to "see" at first but by constant effort and concentration amazing progress can be made.
When you have seen the picture, just go on reading the following subject matter and repeat the process.
Don't be concerned that you will forget the prior subjects! They should remain imprinted on your mind and recalled later, instantaneously and clearly.
After you have read several pages, recall the first few "mind-pictures".
If you originally "saw" the picture as related to the key thought of the printed material, you should remember
the basic information. Try it!  It's interesting! After you have mastered this learning system, it should be easy to file various programs away in your memory and recall them as needed to progress in your search for success. Have  a wonderful time.

4 Current Tips To Bring Traffic To Your Website

1. Make Search Friendly URLs
Creating search friendly URLs are important to ensuring the right viewers are directed to a particular site for the information they are seeking. Facilitating this in the simplest way without too many complicated processes is important. Therefore ensuring the URLs are designed to be user friendly is important.

Friendly URLs can be the best and quickest way to improve the usability of search friendly sites.
However it also entails a lot of fine tuning and corrective exercises to ensure the best results are forthcoming. Ideally the URLs should contain the relevant connective information in a concise manner while still being able to deliver the gist of what the eventual content is going to be about.

Providing useful information as part of the URL would be an advantage as it would ensure the further exploration of the particular site. In doing so it would also mean that the individual would have to design a URL that is not only informative but also very concise and points to the material content clearly. 

 

Although there are several tools available for this exercise using the Apache which is acknowledged to be the easiest system for URLS would be the best course of action.
Friendly URLs should ideally also work well for search engines to ensure that it is picked up by the various detection tools to be featured accordingly.

Besides being easy to detect it should also be easy to remember as a whole host of people pass this information through a variety of less than audibly and visually acceptable ways. This will allow the underlying data base to display information as and when it is needed.

2. Using Image Descriptions
Using images will definitely contribute positively to the traffic movement towards a particular site.

 Therefore it would be prudent to have some knowledge on how this works and its positive contributing factors that facilitate the ideal traffic flow.
Description
Adding descriptions to any image uploaded would provide the platform for the SEO optimization as it will ensure the site is ranked higher in the search results because of the higher interest in the site’s content.

Otherwise known as alt tags the purpose of the image descriptions is to help the search engine understand the contents of the images and its related matter which is designed to contribute in a complimenting capacity to the write up material.
 

By providing the explanation platform through the alt tags the SEO is better able to adjust the ranking accordingly thus providing the encouragement to viewing the site.

Therefore the more information that can be provided the better the understanding and eventual placing by the SEO would be. Through the alt the SEO is also able to direct traffic to a site when the search for images is keyed into the search exercise. The relevant images will then be directed to the ongoing search effectively and immediately the viewer will be privy to such visuals.

A handy tip to remember is if there is a need to add an image to an email from the image library or website the individual will be the option available to include the image description at any time.
Changing the image descriptions is also possible in the email drafts.
 

It would be a less frustrating exercise to make the logos or images into clickable link to the original website. In general there is no real need to be specific about thumbnail size as the user will select one that is most suitable for their preference.
 

3. Make Sure You Have Fresh Content 
Good and relevant content that is ever changing to adopt to the current needs of the viewing public is very important to the site staying competitive.
 

The Material
When the material posted is left undisturbed for long periods of time the significant drop in interest will be reflected in the loss of traffic to the site thus eventually rendering the site almost redundant. When this happens it will probably be an uphill battle to get back to the original position of favorable SEO ranking status.
 

Thus being careful to avoid such a possibility the individual would need to stay relevant and current with the material posted at the site. The following are some recommendations to help avoid being stagnant in relation to the site
status:
• Get into the habit of regularly performing site reviews for all the content posted at the site.
Questions such as is the material relevant to the current market needs, are there any industry changes that would cause the current material to be redundant, what is needed by those visiting the site and any others that may require the reassessment of the content material currently featured.
• If it is a blogging material that is being assessed then this should be done without any reservations as blog material when left unchanged will then be categorized as boring and uneventful thus discouraging further interest in the postings.
• Making small changes is not good enough to consider the material fresh from any perspective.
Therefore there is a need to revamp the entire content to ensure its freshness. Small changes will not serve to pacify the SEO standards adequately.

4. Use Social Media And Technology For Traffic
Any tool that is going to gain the attention of the SEO to ensure optimum ranking recognition will always be welcomed. The use of social media and technology is no exception and the need to explore these further is evident for the benefits it can bring. Much of the web traffic generated is basically done through some form of effective social platforms which would include social media tools.

 
 This form of social sharing for inbound marketers is often a huge though sometimes untapped source of traffic and thus should not be ignored. The visibility of a site can be elevated through the use of both the social media and technology tools which will contribute to the site having material listing that is current and relevant to those participating in this arena.
 

Using the social media and technology available to attract the attention and get the site to a point where is becomes a hot topic which everyone is excited to be part of will facilitate the phenomenal traffic flow to the site.
 

This kind of exposure will greatly benefit the searchers where the products or services are directly linked to the site thus effectively creating the interest which could turn into real revenue earning possibilities. It is also help to keep the competition in check if the use of such tools is optimized to cater to the viewing public needs before anything else.
 

Through the exercise of utilizing the social media and technology clearly shows the individual’s interest in wanting to be able to cater to and stay connected to the prospects and existing customer base. The is one way of building the trust element while making the effort to learn more about the customers’ needs and interest and try to provide for it accordingly. The SEO ranking will definitely be adversely affected if the material posted is not updated or changed altogether periodically.
 

Additionally the fresh content will play a major role in the repeat visits more frequent as interested subscribers want access to the latest posting on the site.
 

Learn everything you can and stay on top of your site for success. Read more Super Tips to Traffic here
All the Best

Earning Extra Income Working From Home

Gone are the old days when a family could survive upon a single income. Today the inflation and economic factors are such that survival on two incomes has become hand to mouth. Going by this trend we can very well imagine what the future holds for us. Two incomes certainly will not be enough.

It’s best to prepare for the worst and expect the best instead of vice versa. Its best then to have multiple incomes flows into your finances than to have an insecure future. The concept and importance of extra income becomes all the more apparent. People who have been well-to-do have always known and taken care of this.

If one income dries up, one can always fall back upon the other streams of income, and if all go well you can only get richer, no harm in that. Ordinary and average living people have always been in a dilemma regarding this.

Loss of one income really affects them adversely and it would take years of hard work before any normalcy returns. Not to mention, the rippling effects of financial distress that could cause a lot of heartburn and unwanted emotional disturbances. Having diverse sources of income or extra income gives you a backup to fall back upon. If one source vanishes, you should not feel the difference.

One should have enough time to reorganize and regroup, that’s it, and you are back on the happiness highway, safe and sound. The importance of extra income and extra sources of incomes is not lost on anyone today, therefore the want and rush.

Extra Income can be of two kinds – Linear and Residual.

Linear income is the extra income you earn on an hourly, daily, weekly or monthly basis. There is no more future commitment attached to it from your end or form the receiver’s end. Residual income is an extra income where you work hard once and reap the fruits of it all for many years in the future. The reward for the same effort paid over and over again.

In normal course of a career, any individual earns a linear income through a job or a profession. You are earning only for the time you can spare on work on a daily basis. Some earn a higher linear income. 

Most smart people try to shift to residual incomes from their linear incomes through extra income routes to have a secure retirement and future. Starting with one residual extra income effort a year would be a good idea.

Internet gives a lot of options in the extra income route. One has to be careful in selecting the right one from them by recognizing the hype form the straight talking ones.

Almost all these programmes have residual income components in them. Select one and give it everything you can, when you can earn the residual from it, time to start off with the next one.

Extra Income working from home

Every entrepreneur, to achieve any amount of success should be motivated.

Motivation comes from passion. Every book published or e-book that deals in money making and motivation screams passion – the most important ingredient in any successful entrepreneur.

Similarly, when you think about going after that extra income, you have to create a burning passion to do so. It will keep your fire glowing for a long time, at least till the first results become apparent. After that passion at a particular level keeps in rotation, after all money is the biggest motivator.

An entrepreneur embarking upon the route of home office and extra income should strongly believe in himself and his capabilities. He/ She should be thick skinned not to be perturbed or affected in any way by others comments and opinions. People are just plain jealous.

Clear conscience and belief in oneself does not seek external approval. Evidence enough that, once you are successful and start earning extra income, the negative opinions and nasty comments turn into praise.

One should have the ability and courage to make independent decisions and abide by them. This would be your most valuable asset yet.

Online businesses are basically scams – popular opinion of people around you in any part of the world. Your online business needs your approval heart and soul; otherwise success will keep eluding you and so will the extra income you planned from it.

 If  Thomas Edison did not believe, that electricity can be harnessed to light up human life; we would still be living in the dark ages, wouldn’t we?

Being flexible with working hours, being energetic, planning wisely, focusing on short-term objectives and stress control are hallmarks of a successful home business owner. If you think you lack in any of them, practice till you make these attributes a part of your involuntary senses.

Discipline to start is very important but to know where to stop is more important. Do not overwork or stress up yourself to the point of not stopping. It will only burn out your imagination and render you useless for some time to come.

 Making short time extra income, you will lose out on the next few dollars (ex: Burning out today may earn you $1000 today, but by not working for the next 3 days you will lose $500X3 =  $1500). Work the number of hours as per the plan you carefully laid out.

Building your business is more important than earning money out of it. As your business sustains and grows, the money you earn from it automatically grows. Treat the home business as your hobby and keep abreast of it through updated information.

Knowledge earned does not cost a cent here but will help in decision making in all spheres of independent life. Last but not the least, fear of failure and not failure itself leads to most failures. Keep trying, look at failure as a part of learning and appreciate your benefit of knowledge from it.

Learn from your mistakes, a lesson we have learnt in primary school.

All the best for your online success.

The Importance Of Recycling In Any Business

Americans throw away enough paper in a year to build a wall 12 feet high from New York City to Los Angeles.  This fact is from the site earth911.org, a public service website that focuses on recycling issues.  Now that’s a lot of paper! Despite the hype that computer makers gave a few years ago, the computer has NOT decreased the toilet paper used in most offices today, but has actually in a fair amount reduced the use of paper for official works, which are now usually projected with a projector device. 

According to the U.S. Conference of Mayors Clean Your Files Day Program, the average citizen uses about 1 ½ pounds of paper a day.  
The average office employee uses 10,000 sheets of paper per year according to the Environmental Defense Fund.

Now that’s just the figures on paper. What about the ink cartridges and cell phones that are tossed into landfills each year.  
No matter how you slice it, recycling today is still big business. Whether it’s glass, paper, plastic, steel, printer wet and dry ink cartridges, computers, magazines, cardboard boxes, cell phones or other materials, recycling products reduces waste and cost, and saves energy and resources.  

So why isn’t your business utilizing a recycling program? Many small business owners feel overwhelmed when asked about recycling, but it needn’t be daunting because there are a lot of resources available.  

Many of them are just an Internet click away. Some that you might look at are:

            www.earth911.org

            www.epa.gov/recyclecity/

            www.greenofficerecycling.com

            www.obviously.com/recycle

            www.nre-recycle.org

            www.recyclingtoday.com

There may also be businesses nearby you that have “been there and done that” and may be willing to share advice, strategies, plans, and programs. Why reinvent the wheel when you can think out of the box or upgrade the Idea. Have a good one. :)