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Internet Marketing, In The Beginning...

When I first started this Blog, I had studied internet marketing and online business enough to where I had a general idea of what was possible for people online.

 I had tried a few things, read a lot about online business and had a good feel for which paths were real and which paths were simply hype.
The whole reason I designed the site was to lead people away from the hype, scams, schemes and bad ideas...

Now, some years later, I come to you with way, WAY more experience and knowledge pertaining to the online world.


What does that mean?  That means this blog has become, more valuable Over time.

I could very easily package the words on this blog and sell them as an eBook or simply charge for people to Read.

BUT I want to keep with my original intent.

To provide a free basics source for everyone to learn from.

I firmly believe that everyone deserves a chance to find their opportunity and succeed online.

And I believe everyone deserves a solid foundation to start their Journey no matter what their financial condition is to begin with.

So hold on tight.You are about to be exposed to REAL opportunity and will be given a real foundation of how this online stuff works.

Have a nice day.

How To Profit As An Import Entrepreneur

Start-up Investment

Low - $2000 (importing and inexpensive product in small quantities and selling to an agent)

High - $200,000 (selling a costly product directly to retail or wholesale buyers)

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Break - even time - Three months to three years

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Estimate of Annual Revenue and Profit

Revenue $200,000 - $20 million
Profit (Pre-tax) - $30,000 - $3 million

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The Shrinking Globe

As our communication and transportation capabilities become more and more sophisticated, the marketplace ceases to be localized and becomes international.

Whether we like it or not (and some lobbying groups expend a great deal of effort to keep foreign products out of the country, our import/export revenues continue to grow.

For example, The American import/export revenues exceed the Gross National Product of many of the countries who are our trading partners.

While the giant corporations (Fortune 500 companies) export 80% of the goods going out of the country, internationally small businesses run the import side of the equation.

And there appears to be no end in sight.

The world economies are becoming more and more inter independent and as new markets open up, demand grows, and so will the opportunities for importing and exporting.

Bi - Lingual Business

Between regulatory changes and language barriers, importing and exporting is not a business for the faint of heart.

Regulations can change without a word of warning and seem to have very little to do with logic.

 Tack on quotas and tariff breaks for undeveloped countries and you have a real potpourri of information required in order to do business.

Before taking on this type of business, you will need to do your homework well.

If you are lucky enough to fall onto a hot new item (i.e., Cabbage Patch Dolls, Pet Rocks), a fortune could be made almost over night.

And if you choose wisely, you will have no domestic competition.

So--- choosing your product is one key to success in the importing industry. A good place to start is by taking a good look at yourself and your background.

If your expertise is in the apparel industry, you might want to consider textiles.

Be very careful what you choose though, you must take transportation, breakage, and market saturation into consideration.

You can save yourself a lot of trouble by importing items that are easy to transport and/or light weight.

Once you've picked your product, finding a source is rarely a problem.

Foreign governments are eager to expand their balance of trade and will help you find a supplier for your product.

You can obtain a list of manufacturer by product and country by contacting the U.S. Foreign Commercial Service.

Ready for Take Off

Many importers begin their business on a part-time basis until it really takes off.

You will find yourself with a number of decisions to make a lot of groundwork to lay before you can cut that first deal so before you begin your business, you may want to take courses in import - export at your local college university.

The Government Printing Office has many publications available to help round out your education.

 You may wish to make contacts at brokerage or transportation companies and tap into their expertise. The more information you have, the better your chances for success.

You will also want to determine the extent to which you plan to use the available support services.

You may wish to use an import agent or broker to handle the foreign end of the transactions (for a percentage fee).

Customs brokers and freight forwarders can grease the process too, but for another fee.

Find out what transportation is available and which is the fastest and most economical.

 Check your Yellow Pages or contact local air - or seaports for lists of suppliers.

But be careful, your name  is on the deal and your reputation is a stake. Check them out!

Before the goods you are importing shows up in this country, you will need to decide how you intend to distribute them.

 You can sell your goods to a U.S. agent who will then redistribute to retail or wholesale buyers or you can find buyers yourself.

If you choose to sell directly, you will need to have a marketing staff to find buyers and go to trade shows in your industry.

Although your initial costs will be higher if you market directly, assuming you can find a buyer for your product, your profit will also be much higher.

Cover All Your Bases

There are a lot of risks involved in the import/export industry.

Since you're paying in advance for goods which are being manufactured across the globe and you are dealing with different cultures and attitudes, it extremely important to ask the right questions and get everything in writing. MAKE NO ASSUMPTIONS

In many instances foreign governments side with their own nations no matter what the circumstances.

In some cases, U.S. companies can be prevented from modifying or terminating its relationship with foreign manufacturers no matter how good the reason, without it costing them an arm and a leg.

Customs and trade attorneys make a good living trying to keep importers out of trouble -- so know your business -- and don't take chances.

One of the items you will want to be very clear about is the currency of payment (some governments don't like payment in dollars), but as a hedge against inflation, it is imperative.

 Also keep in mind that if a price sounds too good to be true it probably is.

If you import something that is selling under the price manufacturers receive in their country, this is "dumping" and the U.S. customs will embargo the goods.

You may even be hit with a retroactive embargo.

Be an Early Bird

Flexibility is the name of the game in the import/export industry. With the flick of a wrist, the Department of Commerce can erase your exporting country off the General System of Preference list it publishes daily and you may have to hop a plane to find a new supplier over night.

If you're really lucky you may stumble across the latest and greatest craze to hit this country since the Hula Hoop but most of the time, that is the exception, not the rule.

If you can't find something new to import, you can take an existing product and upgrade or modify it.

A change in design, style, or make-up of the product, can make it more attractive and cost effective to manufacturer and import. The more creative you can be, the better your chances are.

The import/export industry can be challenging, frustrating, and highly profitable.

But remember: to be forewarned is to be forearmed and when dealing with regulatory issues and foreign cultures, you will always have to be on your guard.

Stay on top of your industry, and you have an opportunity to reap some juicy rewards.

All The Best.

A New Look At Goal Setting

Goal setting is the key factor that will determine your success or failure in the doing and having portion of your life. Well, sometimes we mistakenly think that freedom means avoiding commitment. 


Goal setting is simply making choices. Goal setting is knowing where you want to go.

 A goal can be defined as something that has an inherent or building reward upon its achievement.
  • Start by Making a Decision
  • Everything in Life Is a Choice
  • What Do You Really Want?


GIVE UP HOPE AND TAKE ACTION

The Name of the Game Is Producing Results.
You cannot experience who you are by reading about others or watching others succeed at what they do. 

You experience who you are by producing your own results. 

The more results you produce, the more you find out who you are.

We can create anything we desire, and it doesn’t take a lot of effort and work. 

If we think it takes a lot of effort and work to get what we want, then our life is going to be about struggle.

Choose what you want and believe you’re going to get it. 

You can’t get started until you know what you want. 

Impulsive action does nothing to add to your strength. 

Strength comes from knowing what you want and making a decision.

It’s at this point that we must give up hope. 

We say things like, “I hope this works,” “I hope I have enough money,” “I hope they will buy my products.” 

“I hope things get better.”
Hope is the subtle illusion of what might be someday.

 It’s important to accept what you want and accept it in the present tense – that it’s already yours right now. 

Do not use the words hope, maybe, tomorrow or soon. Use NOW.

We become prisoners of our hope. Hope is what keeps all suffering in place. 

 Hope is the expectation that something outside of ourselves, something or someone external, is going to come to our rescue, and we will live happily ever after.

We want to train ourselves to give up hope and take action.  

Sometimes The Law of Inertia makes starting difficult. 

Any object at rest takes as much greater amount of energy to move than when it is already in motion. 

I have a solution for you to get started and stay in motion in the next paragraph.

Project Management can help you
To achieve your goals and to move from the “As Is” to the “To Be” situation, focused and coordinated action must be taken.

 Some people set goals but are not sure how to take action or are frozen in inactivity because of fear.
The project management process and techniques will help you to set priorities and to develop a clear path to achieve the desired results. 

You will know what resources are needed and how to track your program. 

In the end the project management approach is shorter and more cost effective with a predictable end result.


Remember not to live on hope but to take action today.

10 Tips To Write And Design A Compelling Landing Page

Whether you're writing lead nurturing emails, drafting blog posts or shooting an ad for your YouTube channel, in order to be a successful inbound marketer you have to be a master content creator. 

Generally when people think about landing pages they automatically jump to conversions: but there's more to it. Factors such as how often visitors abandon your form, which particular treatment performs better or what the bounce rate is: all these metrics boil down to how well you craft your content.

But writing a good landing page is somewhat different from say, a blog post. Several nuances necessitate a different approach when handling landing page copywriting and while these nuances might seem minor, they have significant impact on conversions. So if you're trying to find a way to create effective copy that leads to a successful “squeeze page”, consider these practices.

1. Work on the headline

Your target here is to make sure the landing page refers to the place from which every visitor came. Likewise if an ad copy drove them there, ensure the headline refers to where they came from. Your language should match exactly, so that your visitors stay oriented and engaged. This is a crucial part of your landing page.

2. Clear call to action

Some of your options here include using hot-linked text or graphic buttons but whatever you use, make sure your visitor knows what they need to do. A short landing page should do well with at least 2 calls to action; and 3-5 in a longer landing page. Testing headlines and copy texts will give you the best results: but you may choose to spice it up a bit.

3. Always write in the second person

Your visitors don't care much about you, your company or even services and products, except as to how they benefit them. Forge a stronger connection between the reader and whatever you have to offer by speaking to them directly, and that way you'll have successfully demonstrated the value of your offer- by showing the reader how they can benefit from it.
4. Write a clear, persuasive message

You might be temped to showcase your creativity here, or how good you are at turning a clever phase. Keep in mind this is business, and not an art class, so you have little room to express your creative genius.

Try to think of the most direct way to say what you want, and avoid jargon or literary flair if it detracts from the essence of your message. It’s OK to write long copy - but keep it tight

Your readers can and will follow long copy provided you keep presenting a solid case. But not every service or product will require the same amount of copy so adjust accordingly.

Short copy is perfect for subscription or something that doesn't include cash commitment. Long copy is best used when closing a sale.

5. Start with the most important points

Most of your visitors are gleaning and skipping through content and you only have three seconds to get their attention before they hit the back button.

People tend to read beginnings and ends before they focus on middles so you need to find a way to position your most critical arguments in these positions. Make it easy for them to get the message so you don't lose leads or new reconverts.

6. Learn to use reader keywords

What or earth is a reader keyword? Think of the words your visitor will look for- not the search engine- when they scan your page.

Readers will assume the page they landed on is related to the CTA or page they came from so you need to confirm this for them. You may use the same phrases -or close variations- to let the reader know they're on track.

7. Draft value-oriented language

This is the “so what?” of your page copy. This is where you spend time convincing your visitor that the time he or she will spend filling out the form is worth it because of the offer they'll receive.

Make it a rule to include a header on every landing page that explains a specific benefit-- “If you purchase this, you will get.”-- or something similar. This way you will pinpoint the value of your offer.

8. Work on the format

Good landing page has much to do with sentence structure and word choice as it does presentation. Your
copy might be decent enough but if its not visually appealing, they might lose interest with the information.

You can get over this hurdle by breaking up your copy and using headers of varying sizes, and make use of bold text, italics, checkmarks, parentheticals, etc.

9. Consistency

Finally, after writing and formatting your copy, go backone last time and proofread the copy.

Remember you're trying to convince people to give you their personal information and they are not likely to do so if they find your copy riddled with errors.

Go over the grammar, spelling, accuracy, consistency and facts. Here's where people go wrong:

• Using different spellings for the same words and terms

• Losing track of uppercase and lowercase letters when writing terms such as “eBook”.

• Messing up dates

• Giving inaccurate data

• Quoting the wrong sources

10. Test everything

As with any aspect of landing page optimization, you need to keep testing. These tricks and tips will get you started but your work doesn't end there: design plays a huge role in this. Elements such as color, layout, images- these are crucial interactivity elements whose single purpose is to engage the reader at a deeper level and cause a response.

 Likewise your audio and video play a major role and they all need regular testing in order to effectively merit a deeper look. Finally, you may need to minimize the amount of clutter on your page.

This means removing visual clutter, navigation bars and certain links. If you want the reader to focus on your copy, don't give them any distractions.

Make sure your supportive visual keeps them engaged but not side-tracked. This should be enough to get you positive results consistently. Have a wonderful time.

5 Reasons To Get A Pay Raise With Extra Income

Extra Income opportunities are basically work-from-home opportunities that help augment your regular income. Many people are opting for these work-from-home opportunities for the following reasons:
1. Most people think they are losing the battle to balance work and family, time wise and income wise.
If they are going to work 12 hours a day outside home and just manage to scrape the bottom of the vessel for survival, finally coming home to family too tired to spend any time with them, is it worth the effort?
2. A burning desire to be financially independent and successful by adding that extra income to their regular income with popular work-from-home opportunities.
The very fact that these extra income churning work-from-home opportunities have become popular is due to the above mentioned factors. These opportunities present a lot of flexibility in spending time with family and children, social commitments and of course financial liberation.
These extra income generating opportunities also give you a chance to be your own master and work your own times.
How to find a suitable extra income generating opportunity? Here are some dos and donts:
1.  Analyze yourself and find out what your core competency is. Marketing, Writing, Programming or anything else that you excel in.
2.  Analyze what your friends and family see in you, what they praise you for and what they criticize you for. This will help in narrowing down your options.
3. Try and find out how different or relevant it is to your regular job or work that you do today.
4. Ask yourself about the job satisfaction that you have today and you might have if you get a suitable extra income generating opportunity.
5. Analyze the skills that you possess but have gone unused since you have been working. Ask yourself, if you would be comfortable bringing them out to generate that extra income?
After doing the above, research and analyze the opportunities available by talking to people who already have extra income coming their way or use the internet to find opportunities that match your skills.
 Make a list of opportunities in descending order of your preference with at least 5 entries.
Get going in a small way, spending about an hour a day. Try it out before you commit to something.
Analyze if you like doing the work after a period of about 1-2 months and see the extra income you earn.
 If you think that the work is suited to you and the work has enough potential to earn you the extra income that you were targeting for, try to spend more time and energy on it to increase that extra income.
If you see that you really don’t enjoy it, shift the focus to the second opportunity on the list.
Remember these opportunities are basically work being done for other professionals and they have to be treated with professionalism and care.
You cannot take them lying back and expect returns. The only advantage is that you will be doing what you love to do and get paid handsomely for it.

4 Reasons Why Content Marketing May Not Work

As content marketing has become increasingly popular, a lot of companies have started investing their time and efforts to execute successful campaigns.

 Content marketing is the strongest approach in the today’s digital market that requires proper research, testing and then a plan on how to proceed.

However, a small mistake in content marketing strategy can result in its failure.

 If you didn’t see the results you anticipated, here are a few reasons to consider that will certainly improve your next content marketing campaign:





1. Lack of Strategic Development

Thinking that people will read whatever you write is not a right strategy.

Different readers require significantly different approaches, even within the same niche.

Therefore, if you are aiming for your target audience, take the time to understand what types of information, ideas and topics resonate more effectively.

Never assume that what interest you will surely interest to your target audience.

Make a thorough research to know what people are actually looking for.

 There are many websites like BuzzSumo or Quora that will help you to find the topics that are already gaining traffic and the answers people are craving for.

2. Lack of Content Amplification

Amplification is the most vital part of content marketing, without which content cannot survive.

It does not matter how good your write-up is if no one is reading and sharing it.

 In order for making your content to go viral, it needs to reach the right audience.

It can be done by using the right channels for your potential audience.

You can build or become a part of a community to know what spark people’s interest and share your content accordingly.

You can also share and promote your content in social media and outreach through e-mail or paid advertisement.

3. Attribution Problems

Referring to a high quality source is the best way to gain visibility and build an instant rapport.

If you have used information from a source online and have given right attribution, the referenced author or website will also get a notification.

 Sometimes, such authors express their gratitude for the mention on social channels or may link back to the piece.

Moreover, readers find such content authentic and it will lead to higher authority of your content. Content Writing Services

4. Inefficient Search Engine Optimisation

You have written a great content and published it in your company blog, but if it is not optimized for search, people will not able to find it.

SEO is an essential part of the content marketing and lacking of proper keywords, Meta descriptions, Meta tags, interlinks and title tags in content diminish its chances of getting higher click-through rates.

People always search with intent and if your content is not easy to find, it will have a negative impact on your website traffic.

Conclusion:

If your efforts are not converting to higher sales or there is not a surge of traffic, it does not mean you should give up. After all, Rome wasn’t built in a day.

Content marketing is a long process and it takes time.

You just need to analyze each step, recognize your failures, learn from your mistakes, and refine your strategy.

If you do this, you’ll ultimately be rewarded with huge website visitors and a strong community willing to support your brand by sharing your content.

Cost And Things To Build A Website Online

 To Bulid And Cost Of A Website Online, Now this question may be difficult to answer directly, because it comes down to a few things, These are some of the things to put into consideration. it varies really.

1. The kind of website it is (obviously a website for a business that has only regular stuff like a contact page, about us, gallery, etc will cost less than an E-commerce website as well as sites with higher levels of functionality.

2. The designer/developer: People have their prices, what you need to do is get samples of previous jobs from different developers to determine whose style you like then request for quotes.


3. Also the urgency of the project. If you need it ASAP you may be asked to pay a little bit more, "may" being the operative word.


In addition to what is listed above, there may be other factors like:

4. Who develops the content? Do you have the content of the website ready for the team to copy and paste or do they have to develop the contents afresh.

5. Does the contract include development of logos?

6. Who hosts and who updates site content?

Just pick a sample website and contact several developers.

Everything depends on what the clients wants, your knowledge and expertise.

1) Normal informational sites with Just Home, About Us, Services , Blog and Contact Page either built with Word Press or HTML,CSS and JS

2) Normal Word Press site with the above pages structure and blog plus membership section Plus Forum

3)Dynamic website that enables users to create/update accounts and access some section of the site based on their accounts

4) E-Commerce website built with CMS software.

All of the above comes at different costs. In addition to the above are you adding

1) Hosting services?

2) Maintenance/ Training

3) SEO/Digital Marketing services

The above can add to the cost of your offering.....

if you need further help or clarification you can contact me.

13 Website Building Requirements And Estimated Cost Ideas

We are going to explore how much it costs to build a website. You are going to better understand the processes involved in setting up a website as well as the cost of any website. 

Almost every business understands the importance of having an online presence. When building a website, there are factors that determine the price/cost of the overall website development project. 
 
Building a website can be a great task and you may not know where to start, how much it should cost or even what type of website best suits your business needs.

Creative agencies, freelancers and professionals have difference ways of calculating the cost of every given project. It is important that you understand these cost factors. However, with the invent of online free website builder, the cost of building a website is drastically reducing. 
 
However there is still limitation to using these medium for your project. There is still need of seeking professionals when embarking on website design project, Especially a big and expensive project.

1. Domain Name
The first thing when building a website is to choose a unique name your website. It is usually your business/company name or your product name. 
 
Your website domain name should be easily pronounce and remembered. Every website needs a domain name; this is the name people typed into the address bar of the browser to gain access to the website. Domain name ranges from $1-$500. You can use local or international companies.

2. Hosting
Your website hosting is like a warehouse where you store your goods/products. Every website needs to be hosted on a web server. Meanwhile there are free options available via Google for example, but these are limited and may not be right option when embarking on serious project. 
 
With local hosting companies like Whogohost, with various hosting plan ranges. You can also use international hosting companies like GoDaddy, SiteGround, InMotion, Bluehost, and others. There others hosting packages for e-commerce and classified websites.
 
3. Framework
Building a website typical has two aspects namely:
  • Building a website using Content Management System (WordPress, Joomla, etc)
  • Building Website for Scratch (HTML, PHP, JAVASCRIPT, ETC)
4. Content Management System (CMS)
A CMS will allow you or your employees to edit information on your website without having to edit any of the code or mess with any of the files you already have in place. A CMS makes it extremely easy for you to adjust the little things here and there just in case you need to add something later or if you want full control of what is shown on your website. WordPress is on the top of mostly used CMS; How WordPress.com is free while WordPress.org, you pay for the theme. Your choice should depend on what specific functionality you need your website to have. Choosing a free option may limit how your functions.

5. Building Website for Scratch (HTML, PHP, JAVASCRIPT, ETC)

For custom websites that require too much bending, tweaking and hacking to achieve a set goal, you should explore building the site from the scratch. But need a good understanding of programming languages like: HTML, CSS, JavaScript, PHP, JSON, etc. 
 
Building website from scratch gives you the flexibility to move things around, add new styles or even change the whole website structures to suit you need at any given moment.

6. Ecommerce Website Development
eCommerce website is another part website design and development that requires critical thinking and planning to develop. 
 
The addition of eCommerce functionality requires extensive testing of shopping carts, payment options, and shipping systems, as well as the time spent setting up products and ensuring their individual pages display correctly to shoppers. The cost of an E-Commerce website is determine by the amount of time it takes to be built, payment gateway, number of products, e-commerce platform, theme etc.

7. Cost of a Start-up Business Website
A start-up website is made up of between 1 and 7 pages and is great for start-ups or small businesses. 
 
When building your start-up website you should think about how it will be upgraded or expanded in the future as your business grow, or if you were to add other services or products to the website.
 
8. Cost Estimates:
Domain name and hosting –     N10, 000 – N25, 000
Theme/Page Design – N20, 000 – N50, 000
Other Functionalities/Plugin – N10, 000 – N20, 000
Website Graphics – N10,000 – N20,000

9. Roughly Overall cost – N50, 000 – N150, 000
However, the prices above depend on the size and complexity of your website, as well as the number of revisions and amendments are required. However for eCommerce or other online business websites, then prices will increase due to the cost of the software required.

10. Cost of a Corporate/Large Business Website
As your start-up grows, your website will as well will need upgrade, which is usually maybe addition of pages and functionalities. At this point there will need to redesign or refresh your start-up website. 
 
There may be also needs to integrating database, payment system and other functionalities to your website. It is important also that the website should have a good user experience as well as mobile friendly in order to boost traffic to your website. On the course of this upgrade, you should write down all of your requirements to ensure that your designer/developer can deliver the website you want and need.
Consider the following:
  • How many pages or sections do you need add?
  • What functionality do you need – picture gallery? eCommerce?
  • What is the scope for future development?
  • What graphics or stock images do you need?
  • Will it be mobile responsive?
11. Cost Estimates:
Domain name and hosting –     N20, 000 – N30, 000
Theme/Sample Page Design – N40, 000 – N60, 000
Other Functionalities/Plugin – N30, 000 – N50, 000
Website Graphics –                   N20,000 – N50,000
E-commerce Integration –        N100,000 – N150,000
Database Integration –             N50,000 – N100,000
Roughly Overall cost – N150, 000 – N1, 000,000

12. Cost of a E-commerce/Online Shopping Website
Website costs increased considerably as your business grows. An eCommerce website allows you sell products electronically. When it come online shopping website Shopify, Magento and Wix are on top of best eCommerce platforms. 
 
For eCommerce websites, it is imperative that it is mobile-responsive and should have awesome user experience.
For Example Cost Estimates:
Domain Name         – N4,500 – N5,000
Design work              – N150,000 – N300,000
Payment System    – N100,00- 150,000 yearly
Website Graphics   – N50,00- 100,000 monthly
Theme                       – N50, 000- 100, 000
Hosting – About N50, 000 to N150, 000 a year
(depends on variables such as eCommerce CMS used (Magento, WooCommerce = number of products, pages, and anticipated site traffic.

13. Store/Product Database Maintenance – N per month
The cost of marketing and promoting your eCommerce website online depends on the frequency of promotions, social media management, and content additions to the eCommerce website
Roughly Overall Cost: N500, 000 – N3, 000,000
 
If you want to grow your business; Get your Free quote today! Finally having a website is not the ultimate, it is important to have a strategic marketing plan to sell your products and services.
Have a great day.

30 Incorrect And Correct Idiomatic Expressions

1.      Choice for Chooser     
                                                                   
 Wrong: A beggar has no Choice.        
                                                      
 Right: Beggars can’t be choosers.                                                       
       
2.      Grease for Power Wrong:                                                                                 
  Wrong:  More grease to your elbow.                                                                          
  Right:    More power to your elbow.


3.      The same for A.    
                                                                                              
Wrong:  Birds of the same feather.         
                                                                 
 Right:  Birds of a feather.                               

4.      What is good for Sauce?                    
                                                          
Wrong:  What is good for the goose is also good for the gander 
                 
 Right:  What is Sauce for the goose is also sauce for the gander.

5.      Corners for cranny.                
                                                                     
Wrong:  Every nooks and corners.     
                                                                      
 Right:  Every nook and cranny.

6.      Handwriting for Writing.     
                                                                       
  Wrong: The handwriting is on the wall that you will fail.                                                                          
       
  Right:  The writing is on the wall that you will fail.

7.      Footing for Foot.        
                                                                            
 Wrong:  He started off on a wrong footing.  
                                                 
Right:  He started off on a wrong foot.

8.      Log of wood for Log.           
                                                                          
Wrong:  She slept like a log of wood.      
                                                       
Right She slept like a log.

9.      Dictates for Call.                         
                                                                
Wrong:  He who pays the piper dictates the tune.     
                                   
  Right:   He who pays the piper calls the tune.

10.  Cog for Spoke.         
                                                                               
  Wrong:  Don’t put a cog in our wheel.     
                                                     
    Right:    Don’t put a spoke in our wheel.

11.  Size of Cloth.       
                                                                                      
 Wrong: Cut your coat according to your size. 
                                              
Right:   Cut your coat according to your cloth.

12.  Bite for Bite off.                        
                                                                  
Wrong:  Don’t bite more than you can chew.    
                                                 
  Right:  Don’t bite off more than you can chew.

13.  From the Scratch for From Scratch.   
                                                                   
Wrong:  The rich merchant started from the scratch.   
                              
    Right:  The rich merchant started from scratch.

14.  Skeleton in your – for Skeleton in the cupboard.  
                                         
Wrong:  There is a skeleton in your cupboard.      
                                                              
 Right:  There is a skeleton in the cupboard. 

15.  At a go for At one go.           
                                                                   
   Wrong:  He passed all his papers at a go.        
                                           
 Right:  He passed all his appears at one go.

16.  Hell for All hell.    
                                                                                   
  Wrong:  Hell was let loose.   
                                                                       
 Right:  All hell was let loose/All hell broke loose.

17.  Dance for Play.                                 
                                                                               
    Wrong:  She’s dancing to the gallery for our support.   
                                    
       Right:  She’s playing to the gallery for our support.

18.  From/to for Out of/Into.     
                                                                        
   Wrong:  From frying pan to fire.     
                                                                    
     Right:  Out of the frying pan into the fire.

19.  Head/tall for Heads, talls.      
                                                                        
 Wrong:  Head or tall?                                                                                 

       Right: Heads or talls?

20.  Petrol/fire for Fuel flames               
                                                              
 Wrong:  Settle the matter and don’t add petrol to the fire.                                         

        Right:  Settle the matter and don’t add fuel to the flames.


21.  The devil for Better the devil.                  
                                                             
   Wrong:  The devil you know is better than the angel you don’t.                  

 Right:  Better the devil you know than the devil you don’t.

22.  Crack for Rack.                                        
                                               
 Wrong:  I cracked my brain to remember her phone number.    
                     
   Right:  I racked my brain to remember her phone.

23.  Worse for Worst.                                           
                                          
 Wrong:  Even if the worse comes to the worst, we shall stay.     
                       
Right:  Even if the worst comes to the worst, we shall stay.

24.  For for Or.                                        
                                                                               
   Wrong:  They are married, for better for worse. 

   Right: They are married, for better or worse.

25.  Everything for All/Other things.             
                                                 
  Wrong:  I will be at the stadium, everything being equal.                        

  Right: I will be at the stadium, all or other things being equal.

26.  On phone for On the phone.                                         
                              
 Wrong:  I am no more on phone, the lines were cut last  month.                                                                                    
  Right:  I am no more on the phone, the lines were cut last month.  

27.  Driver’s seat for Driving seat.        
                                                            
Wrong:  She has taken the driver’s seat as the M.D. of the Company. 

Right:  She has taken the driving seat as the M.D. of the company.

28.  Poke nose for Poke…nose.       
                                                                 
 Wrong:  Mind your business; don’t poke nose into what I am doing. 

Right:  Mind your business; don’t poke our nose into what I am doing.                                          
29.   Friendship for friends.            
                                                                                      
 Wrong:  I will like to make friendship with you.        
                       
   Right:  I will like to make friends with you. 

30.  Legs for Leg.                   
                                                                      
    Wrong:  Stop pulling my legs, I know you’ve won the lottery.        
          
  Right:  Stop pulling my leg, I know you’ve’ won the lottery