The Simple Way Accounting Is Used In Business

It might seem obvious, but in managing a business, it's important to understand how the business makes a profit.

A company needs a good business model and a good profit model.

A business sells products or services and earns a certain amount of margin on each unit sold. The number of units sold is the sales volume during the reporting period.

The business subtracts the amount of fixed expenses for the period, which gives them the operating profit before interest and income tax.

It's important not to confuse profit with cash flow. Profit equals sales revenue minus expenses.

A business manager shouldn't assume that sales revenue equals cash inflow and that expenses equal cash outflows. In recording sales revenue, cash or another asset is increased.





The asset accounts receivable is increased in recording revenue for sales made on credit. Many expenses are recorded by decreasing an asset other than cash.

 For example, cost of goods sold is recorded with a decrease to the inventory asset and depreciation expense is recorded with a decrease to the book value of fixed assets.

 Also, some expenses are recorded with an increase in the accounts payable liability or an increase in the accrued expenses payable liability.

Remember that some budgeting is better than none. Budgeting provides important advantages, like understanding the profit dynamics and the financial structure of the business.

It also helps for planning for changes in the upcoming reporting period. Budgeting forces a business manager to focus on the factors that need to be improved to increase profit.

A well-designed management profit and loss report provides the essential framework for budgeting profit.

 It's always a good idea to look ahead to the coming year.

If nothing else, at least plug the numbers in your profit report for sales volume, sales prices, product costs and other expense and see how your projected profit looks for the coming year.

The “Big Picture” Of Making Money Online

There are literally dozens of ways to make money online but, for most beginners, this variety is the problem. Too many different models to choose from and no solid game plan for working any one of them. 

Some marketers have their hands in two or three or four different business models. This can be done with experience, but it spells disaster for newbies.

“In order to make it to your first $100 online, you need to choose just ONE money-making business model, and stick to it” 

In other words, you need to learn how to walk before you can run. Once you completely master one business model, then you can consider adding on different tactics.

So, the first thing to realize about the big picture is that the opportunities are out there, and you can succeed, but only if you have the discipline to focus on just one, proven business model.

The second thing to realize is that… 

“While the 'rules' of the game may change, the fundamentals never do”

 What does this mean?

It means that everything you learn in terms of marketing best practices, like: how to set up a website, how to capture and market to leads on your opt-in list, how to write great pre-sell and sales copy - will always be an essential part of your skill set.

And this also means you should ignore any hype you come across that claims certain long-standing, proven models are somehow dead (eg, internet marketing, email marketing, affiliate marketing). 

When you see things like that, all it really means is that some of the tactics are in flux. 

For example, there is some evidence that it’s getting harder to lure in subscribers using the free content trick.

However, think about where this tactic might be losing its effectiveness.

It’s mostly in the “Internet Marketing How To” Niche; not in the less saturated, non-marketing-related niches.

Further, even if everyone online suddenly became less responsive to these tactics, all that's necessary is a change in strategy.

Let's say you weren't getting any good results by giving away a free report to  your niche…so change that up. Try offering audio, or video or software. Work on improving your landing page copy.

Here's another example: let's say one of your traffic sources wasn't performing very well. You would definitely want to look at your advertising copy before you decide that source is junk, right?

The main point I want to get across here is that the proven money-making models aren't going anywhere. What happens is that Internet usage patterns fluctuate, and customer needs fluctuate. 

All you have to do is stay on top of the emerging trends in your target market, and adjust accordingly. Last but not least…

 “It’s important that you strive for consistency, focus and patience”

You do face a fair amount of competition online, but it is not insurmountable. In fact, do you want to know one of the real secrets to making money online?

“That secret is longevity” 

The longer you're in business, the stronger your business gets.

Part of this has to do with exposure.

You build up your visibility and brand awareness over time.

You keep at it and you garner name recognition, which is very important.

If you stick to your guns, you'll find that competition comes and goes, while you maintain a solid presence in your niche.

People trust and respect that sort of longevity, and you'll reap the rewards.

4 Important Elements Of Successful Landing Pages

Why build a better mousetrap when the one that exists already works so well? Why not just reproduce the success of the original by producing more of them?

Well, that is precisely what you should do when you create a landing page. Don’t copy other people’s pages. That’s copyright infringement. Instead, we can borrow elements from those pages that we know are already
successful.

There are a few elements you should focus on no matter what type of landing page you create.

1. Headline – As with any type of page, you need a headline to grab attention and get people interested right away. The headline is the most important element of the page, because it’s usually the first thing people see.








2. Media – You’ll generally want some kind of imagery, whether it is video or image-based. This is usually a picture of the product or a video ad, but it could be any type of supporting media.

 This is usually the second thing people notice on a landing page, but of these four elements, it’s the least critical.

You could still have an effective landing page with no graphics or video, but typically graphical elements and videos capture interest and lead to better conversions.

3. Benefits – Every landing page needs a list of benefits. Whether this is benefits of the product or benefits of your newsletter that you want them to subscribe to, you must give people enough reasons to take action.

4. Call-to-Action – A call-to-action is another vital element for any landing page. You must tell people what action you’d like them to take.

This could be something like, “Click here to get your copy of this unique marketing system now!” Or it could be something like, “Enter your name and email address to receive your free copy of this life-changing report today!”

A strong call-to-action can mean the difference between getting the visitor to take action and having them leave, so pay close attention to this component.

A landing page can have other elements, as well. Just remember that the four elements listed about are crucial to the success of any landing page, so time must be spent making sure these elements are finely tuned for conversions.

Simple Tips On How To Achieve Your Goals

Do you have long-term projects with short-term expectations?  If you do, that is a sure path to frustration and failure.

Lifestyle goals such as exercise and healthy diet have to become habits in order to be effective. Career change also takes time and planning, and it doesn’t happen overnight.

Your world has shifted.  There’s voice mail, e-mail, pagers, and faxes that have made a “waiting” period unacceptable and almost obsolete.   

With information immediately available on the internet, we expect relationships and goal achievement to be done the same.  As you read this you know that it is unreasonable to expect that, don’t you? 

We’ve been led by advertisers to believe that we deserve immediate gratification, and that it is readily and effortlessly available!

When you want to train a puppy, you know that it’s going to take time and consistent reinforcement.  

 You’re ready for that, because you want your puppy to behave in an acceptable way. 

 Why then, are you so patient with the puppy and so hard on yourself?

When you plant seeds in the garden, you tend them, water them, hope for sunlight and nurture them.  Are you nurturing yourself?

The best way to move gently and effectively towards your goals is to take a reasonable approach.  Break your long-term project goal into sub-goals. 

Break it into doable, short-term chunks.  Today prepare the soil; tomorrow plant the seeds.

Each action you take and each step is satisfying because you know that it is contributing to the completion of your goal. 

 You cannot rush Mother Nature with your garden, and the same is true for your goals.

This process is much more than “bloom where you’re planted”, because when you’re the gardener you choose what to plant and how to nurture it.  

 Do the same for yourself, and grow yourself beautifully.  Your goals will be accomplished in due time, and you won’t end up up-tight and frazzled.

8 Basic Ideas Of Things Anyone Can Do To Profit Online

The best and most profitable way to make money online is to render a service with a skill and get paid for it. You can make $0.1 $2, $5, $10 or more within 24 hours on the Internet. 

Read about using social media to make money here. or Perfect Money Here There is no magic button. 

It takes work but you can do it.  The basic way to earn online is to offer value added services. eg Using Elance, Freelance, SEO Clerks, Fiverr or even Risky Binary / Forex. Earn means you have completed the work and  the money is owed to you. Using some of the companies included in this write up as resources, you can receive payment on a weekly or monthly basis. 

Many times, when working with individuals, the payment will be made immediately upon completion of the work. The 24 hours begins the minute you decide to start work. You don't need much upfront cash to get started, just your wits, a computer and Internet connection. It's a given you have the needed software for word processing, but if you don't you can download Open Office.

Just to be clear, this write up is not advising you to gather up all your unused books, videos, games, whatever, and sell them on eBay. 

That is a way to generate cash, but no different than a garage sale, it's just online. This post is about earning the money from scratch. There are a few basics you will need to have in place. 

You probably already have a PayPal or Payza account, but if you don't set one up. You can accept payment through Paypal for the most parts, unless it's a commission for an affiliate sale. Set up an account at Craigslist. You will be using it for placing ads. 

There is no cost for the account, or for the ads. Set up an account at US Freeads too. You will be using it for placing ads. There is no cost for the account, or for the ads. All of this should take no more than an hour, so you've got 23 hours left. 

If you are planning to sell a product, whether it's your own, or someone else's product and receive a commission, set up a blog, HubPage. There is no guarantee that you will make any money, that depends on you!

 
#1: Writing
Ghostwriting articles
You have to have some writing talent to ghostwrite articles. You do need to be organized, able to research topics quickly, summarize the main points and write the article in a clear way, with correct spelling and grammar. 

The article length can range from 200 words to 1000 words or more. Payment is usually by the word. For beginners, a 500 word article can be sold for about $3 to 5.00.

An accomplished ghostwriter can charge up to $30 for a 500 word article. The client gives you the topic and any key words that must be included in the article. 

How long it takes to write the article is dependent upon how much you already know about the topic and how quickly you can find the materials you need to research the topic. 

It is possible, working at a steady pace, to write ten 400-500 word articles in one day. That's $100 at $5 per article. Both Digital Point and The Warrior Forum, Warrior Special Offers (WSOs) have threads where people offer their services for sale. You can post an offer at no cost on Digital Point but you have to have been a member and have 15 posts to your name in order to do so.

 
Warrior Forum also requires that you have been a member for awhile and there is a fee to post a WSO. However, you can still earn money through these boards. Join both of these groups. 

Scan the posts on the WSO thread and the Buy-Sell-Trade board at Digital Point. Offer your services to the people who are asking questions about the services currently offered, or who have said they've bought the service.

 Do this by the private message function on both boards, not by posting on the thread. Place ads on Craigslist and USFreeads offering your service.

 
#2: Posting. 

Post on forums
It has been shown that people don't want to post on forums unless there are already posts. New forum owners pay people to post comments, start threads, and respond to other threads in an effort to get some forum action going, Example included Loadedpenvibes LPV Forum in Nigeria with evidences of genuine payments. 

As the forum grows, the level of posting increases until paid posts aren't necessary. Forum topics have a huge variety. There's probably a forum for just about any subject. Usually a paid poster has to have at least some knowledge of the subject to post relevant comments. 

There can be a minimum word count for the posts. Posts of "I agree," "Me too," and "Thanks for the info," are too short and don't add anything to the discussion, so forum owners don't want to pay for them. 

Posting on forums doesn't pay a lot, perhaps as little as 10 posts for a dollar. Find the jobs on Internet marketing related websites like WarriorForum or Nairaland.

 
Post on blogs
You can be paid to post comments on blogs much the same way you can be paid to post on forums. Pretty much the same criteria applies, the posts can't be too short and have to be relevant to the subject matter. 

You can search for offers of 5 posts for a dollar. If each post takes a minute you would have to work a little over 8 hours to make $100. Place ads on Craigslist and US Freeads offering your service.

#3: Writing Articles for Pay
There are sites that pay for content. Most of the sites require that you post your article first and wait for a buyer to come by to purchase your articles. Associated Content buys the article from you. The pay is minimal from $3 to $5per 500 word article. 

However there are occasions where Associated Content has paid up to $50 per article. The articles can be submitted on an exclusive basis, meaning they aren't and won't be posted anywhere else, or nonexclusive, which means you've used the article elsewhere. It takes a day or two for Associated Content to review the article and make the offer. 

You are not required to accept the offer and can withdraw the article. It takes another two days for the article to be published and then two or three days for Associated Content to make the payment to you. Place ads on Craigslist and US Freeads offering your service.

#4: Pay Per Sale, Affiliate Programs, and Commissions
You're simply selling someone else's product through your marketing efforts, whether it's a blog or website, and you receive a sales commission when the sale is completed. Most of these products are informational, either an ecourse, software, or ebook. 

Quite a few of the affiliate products pay more than a 50% commission. The smart product owners offer banners, buttons, sales copy, and even articles that you can use to promote with. Amazon is one of the most established programs. Commission Junction is another source. 

Both of these make the payments to the affiliates so you don't have to worry whether the product owner will pay. PayDotCom is a program which uses PayPal as the payment method. 

The product owner makes the decision to pay the affiliates and has to authorize PayDotCom to do so. Many products offer their own affiliate program independently. Look for one with a solid history of payment. 

You can also become an affiliate of amazon.com to sell books and consumer products such as jewelry, televisions, whatever. The percentage commission is much lower, but sometimes the retail price is high enough to make up for it. 

The fastest way to make money selling affiliate products is to think about the forums, lists and discussion groups you already belong to. What are the questions being asked? Is there a problem that people need a solution for? What are the hot topics? Set up an affiliate account at Clickbank. 

Go to their marketplace and search for products that will solve the problems, or are the answer to the questions being discussed. Set up a blog or Hubpage that relate to the affiliate programs. 

Post a informative response and include your affiliate product in your response. A softer sell is to post a review of the product on your blog and then post a response to the list/discussion forum stating that you've reviewed the product and they can find out more on your blog.You can also set up a Blog page and refer people to your page. You will probably need to make 3 to 4 sales to earn $100 in commissions.

#5: Develop Your Own Product
This is the way you can make real money on the Internet. The question is: Can you do it in 24 hours? It would be very difficult to research a niche or market, decide what need is hottest and that you have the knowledge for, write the report, write the ad copy or sales letter, set up a blog/website/Hub page and
then market the report. In the real world in real time, it's not feasible. 

What you can do while you're working on the other ways to make $100 in 24 hours is jot down ideas you have that would the basis for a product. Then when you have the time you can start developing the product. 

You can develop a short report, 500 words or so, a long report, 1000 to 2000 words, or an ebook of about 3000 words or more. You could also develop an ecourse that's a combination of emails, an ebook, chats, and perhaps conference calls.

#6: Get Paid to Take Surveys, Receive Offers, Read Email
First rule don't pay someone to find out information about the "Get Paid To" companies. There are too many sites which falsely represent that you will be paid cash for taking surveys, referring visitors, or accepting offers. Some of these offers require a credit card. 

You sign up for a free month of XYZ movies, get paid $15 for accepting the offer and provide your credit card number. If you don't cancel the offer your credit will be billed, and you can't cancel immediately, or you won't be paid. Usually you have to reach a minimum level of earnings to receive a check or deposit to your Paypal or Payza account. 

And the minimum level is nearly impossible to earn. Some of the surveys can be completed quickly and some take an hour or so to complete. Most of the money is made through referring other people. It will be a huge challenge to earn $20 in 24 hours.

#7: Blog Your Way to Money.
Blogging is a website (some website skills needed) that you update every day with posts about your chosen subject. Visitors can comment on your posts for others to see. Using your blog as a billboard
There are several websites who will pay you to post product reviews on your website. 

They are paid by the company who owns the products. The products can range from consumer durable goods, consumable goods, or just about anything you can think of. The blog has to be approved by the company and has to remain up for a specified length of time. There usually has to be a qualifying statement that your post is a paid advertisement.

Using your blog as a review site

Another way to use your blog is to post product reviews of affiliate products. When someone buys the product you're paid a commission. You can post reviews of books you've read that are available on amazon and link to the books as an affiliate.

Ads on your blog

If your blog has somewhat of a following in a certain niche and gets a reasonable amount of traffic, you can use pay per click (PPC) ads to generate some revenue. The more traffic to your blog, the higher the potential for click throughs, the more money you can earn. 

AdSense by Google is a very popular PPC company but there are others. You can also use a blog to sell products as an affiliate product.

The sites listed below are just a few of the free sites where you can quickly and easily set up your blog.

http://www.typepad.com

http://www.livejournal.com/

http://www.blogger.com/

http://www.wordpress.com

Pick a market niche you're familiar with as the topic for your blog. Every day post on your blog.
Of course that's not all you need to do. You have to get people to your blog to read it and hopefully click on your paid ads, or on the products you're promoting as an affiliate. 

Most of the blog sites are searchable by keywords. Search on the same words you've used for your site to find other blogs. Then leave a comment on the relevant blogs and include your link to your own blog.

You can submit your blog's url to search engines so if someone wants information on 'how to raise guppies' and that's the subject of your blog, your blog shows up for visitors to find. With a little bit of research and time you can become successful Online with Marketing by blogging. Site where you get paid to blog Izea

#8: Submitting Links to Articles, Websites and Blogs to Social Networking Sites.
You can submit links to other people's articles, etc. to the social networking sites. The pay isn't terrific, usually no more than a couple of dollars per article. you'll have to set up an account at each site. Below is a list to get you started. 

With a bit of research you can find quite a few more. Offer the service on Digital Point the same as you would offer to ghost write articles. Setting up the accounts at the social networking sites will probably take a couple of hours. 

If each article takes 20 minutes to post at all the social networking sites and you charge $4 for the service.  You'd earn like $10 an hour and would have to work a little over 10 hours to earn $100. 

You need your client to tell you the url of the article/website, title, brief description or first paragraph of the article, category, and tags or keywords. Have a great day.

How To Build Cash Reserves For Your Business

Building a financial cushion for your business is never easy. Experts say that businesses should have anywhere from six to nine months worth of income safely stored away in the bank.

If you're a business grossing $250,000 per month, the mere thought of saving over $1.5 million dollars in a savings account will either have you collapsing from fits of laughter or from the paralyzing panic that has just set in.

What may be a nice well-advised idea in theory can easily be tossed right out the window when you're just barely making payroll each month.

So how is a small business owner to even begin a prudent savings program for long-term success?

Realizing that your business needs a savings plan is the first step toward better management. The reasons for growing a financial nest egg are strong.

Building savings allows you to plan for future growth in your business and have ready the investment capital necessary to launch those plans.

Having a source of back-up income can often carry a business through a rough time.

When market fluctuations, such as the dramatic increase in gasoline and oil prices, start to affect your
business, you may need to dip into your savings to keep operations running smoothly until the difficulties pass.

 Savings can also support seasonal businesses with the ability to purchase inventory and cover payroll until the flush of new cash arrives.

 Try to remember that you didn't build your business overnight and you cannot build a savings account instantly either.

Review your books monthly and see where you can trim expenses and reroute the savings to a separate account.

This will also help to keep you on track with cash flow and other financial issues.

While it can be quite alarming to see your cash flowing outward with seemingly no end in sight, it's better to see it happening and put corrective measures into place, rather than discovering your losses five or six months too late.

3 Time Tested Marketing Ways To Profit Daily Online

The suggestions below can earn you an income of $5 or more within a 24 hours period,  if you work at it. These ways might take a bit of time to get set up and going, but once it's set, it sure will earn you over $5 a day, over and over again everyday in the long run.

 
#1: Hubpages
Think of Hubpages as a place where you can get a free publishing page but it can be a very long one page article.

When setting up a Hubpage Hub, you first need to do some research on keywords. Trust me -this is important.

So think about your Hub and come up with 4 or 5 key word phrases. Pop them in Google and see what competition you're up against.
 You can also go to Google's adword keyword generator. https://adwords.google.com/select/KeywordToolExternal

Use the tab keyword variations, enter your key words and then hit the "get more key words" tab underneath.

Pick out eight to ten key word phrases, these will be your tags.

Now go to Hubpages and get yourself a Hub using your key word phrase as the name of the lens.

Set up your bio in your bio module and link to your product or website in that module.

Now write an article pf about 1200 to 1500 words essay using your key word phrase.

The essay should be relevant to your product or niche. In the essay link to your product, affiliate product and/or to your website.

You might want to use a teaser phrase to encourage people to click on the link.

Add a poll and an Amazon module, then add another text module with links to other products or affiliate products.

Add ebay module. Then another text module and finally end with a guestbook.

This may sound complicated but all the modules are clearly explained and it's really a matter of point and click to populate your module with interesting products.

You can earn money from your Hubs through the adsense and different modules products, such as books from Amazon.com, products from ebay, products that you're an affiliate for linked to the post and direct traffic to your own website or blog.

#2: AdSense

Google through their Adsense program, offers paid advertising through the use of text linked ads placed on websites.

A better philosophy is to make the site content rich to attract visitors and establish a level of trust.

 The visitor feels comfortable and when they've found the information they needed they are more likely to click on one of the text based ads.

These ads can also be placed on blogs. Advertisers hope to subvert visitors to click on the text ad and visit their own websites through these text linked ads.

The advertisers pay Google for every visitor that clicks through. Google passes on some of the money to the owner of the websites where the click originated.

This is known as PPC or pay per click. Savvy Internet marketers build websites on topics that have a high PPC with the sole purpose of earning money.

Some of these sites known as MFA or Made For AdSense contain little or no redeeming content.

The website's owner's intent is to place high in the search engines for a niche key word phrase.

Let;s Say "Natural Cures for Whatever."

People have a tendency to only look at the first page of results when searching on search engines. They click on the "Natural Cures for Whatever" site.

 When they arrive on the site and there is little information, in an effort to leave the site quickly, they click on one of the text linked ads to navigate away.

How much money you can earn with AdSense depends on the topic of your website, your keyword usage and most importantly your traffic. People look for all sorts of information on the Internet.

Quite a bit of the time they're looking for a solution to a problem or how- to-do something.

If your website addresses those issues, the odds are it will make more money than a generic site.

You have to have a website already up and running before you apply for AdSense.

They are accepting blogs for AdSense revenue as well.

Once you get one of your blogs or websites approved you can add the AdSense to your other sites/blogs without additional approval.

An easy way to get approved is by creating a quality content blog on Blogger.com, make some posts over a month or so, and  then apply.

Once you're approved you have your choice of style and size of ad. You don't have to do any of the coding.

You dont have to know how to incorporate the code on your website or blog.  It's not difficult.

You can track how much money you're making nearly in real time on the adsense dashboard.

#3: Use Forums and Discussion Groups

You can join forums and discussion groups that relate to your website/blog/Hubpage.

Search for discussion group sites like IBOTOOL, Apsense and http://groups.google.com for groups that are relevant to your niche.

You can also search for discussion groups by subject matter. Type in the search engines +discussion +groups +mothers+young +children, for example.

Another alternative is to find websites that relate to your website that have forums.

There are huge forums for internet marketers eg warriors forum and many others.

Many online publications on your topic will have forums as well.

Join these discussion groups. In your profile make sure you keep your signature short and sweet but do include a one sentence description of your site/blog/Hubpage and a link.

When questions come up, or the conversation focuses on your topic, you can post a short answer and then mention there is an article or suggestion that would be helpful to the members at your site and give the link.

Of course don't spam the members or just post one or two word answers, like "thank you" or "I agree" just to post.

I hope you're successful with your Internet Marketing efforts.

Just keep in mind it takes time to establish any kind of business. Don't give up.

To Your Success, have great Time!

3 Simple Things That Boost Sales Page Conversion Rates

Because your landing page is so crucial, and because, as they say, you only get one chance to make a first impression, it’s critical to ensure that your landing page converts as well as it possibly can.
It’s practically impossible to gauge every element of your landing page against the tastes and desires of your target audience. In fact, there have been times when ugly designs have vastly outperformed beautiful designs, and when copy that cost thousands of dollars from one of the world’s most well-known copywriters failed compared to a quick sales letter written by a product owner.
Sure, these instances could be considered “flukes”, but the fact is, they happen more often than you might expect.

This is why it’s important to use split testing in order to optimize your landing page for optimum conversions.
What is Split Testing?
Split testing is basically the process of testing multiple versions of a page, sales copy, or other marketing element in order to increase conversions.
You can accomplish this with special software, or you can do it on your own by using multiple pages with your own unique methods of tracking results. If you use a system like LeadPages or Unbounce, you’ll have split-testing abilities built right in. This is one of the things that makes these systems so powerful, because you can test the different iterations of your landing pages without using any additional software or incurring any additional expenses for testing software. There are a few things you can do to drastically improve your landing page effectiveness, boosting conversions with very little extra work. Let’s take a look at those things now.
1. Incentives
Incentives are one of the most important tricks in the landing page book, but many people neglect to use them anyway. Used correctly, incentives can boost conversions significantly, so there’s no reason not to use them. The average person isn’t going to hand over their personal information  such as their email address or phone number without some sort of incentive to do so.
Not only that, but incentives work even when your landing page is geared toward selling a product, because you can offer a discount, rebate or bonus to encourage sales.
Here are some ideas for incentives that you can choose from depending on the type of landing page you’re using:

. Free report

. Free video

. Free access to a membership site

. Discount off your product

. Rebate on an affiliate product (if they allow rebates)

. Bonus on your own or an affiliate product

2. “Top Secret” information of some kind Social Marketing Integration
Another element that can drastically increase the effectiveness of a landing page is the integration of social media. It’s quick and easy to add buttons to a landing page that will allow visitors to share the page with a single click, and this will help you get more visitors without much effort.
There are tons of social media sites that you could integrate, but here are some of the ones you probably don’t want to forget:
 . Linkedin

.  Facebook

. Twitter
3. Engagement Devices
Engagement devices are useful for getting people to pay more attention to your message and stay on the page longer, thus reducing bounce rate.
(Bounce rate is the number of people who leave the site after the initial landing page without viewing anything else. On a landing page, having a high bounce rate means your landing page isn’t working, because people are hitting the back button rather than taking action.)
There are many ways to increase engagement. Here are a few ideas:
. Video
. Interactive presentations, like those made with slideshare
. Quizzes related to your landing page niche
. Simple embedded games related to your niche
Just don’t insert engagement devices solely for the purpose of keeping attention, because if the device doesn’t help further your marketing message and encourage people to take action, it will only distract users from your message. Creating effective landing pages doesn’t have to be a long, complex process involving hours worth of coding and top-notch graphics design experience.
Anyone can create landing pages that are both stunning and highly effective with no technical experience using the methods outlined in this write up.
Always keep in mind the purpose of your landing page as you’re creating it, and tailor each element to that purpose.
For example, if you’re trying to gain opt-ins for your email list, focus on drawing attention to the opt-in form and on the benefits people will get when they subscribe. Don’t distract them with extra things that will take away from that primary goal.
IMPORTANT: Landing pages should be clean, free of extra links and other distractions, and focus solely on your one main goal!
If you keep these things in mind and use the tips you’ve learned in this article, you’ll be creating stunning, effective landing pages in no time, even if you have no design or technical experience! Good luck!

The Difference Between Short Term And Long Term Online Income

Do you know the real difference between short-term and long-term income?

It necessarily may not be what you might think.

“Short term income can be harder to generate than long term income”

Each time you want to make some quick cash, you have to set up the transaction.

This might be an Ebay auction, time-sensitive report or some kind of seasonal promotion.

The problem is that once you're done, you're done. In order to keep making money, you have to keep coming up with 'one shot' schemes to pull in the cash.

“Long term income, however, relies on real business models which can run all the time, pulling in a continuous stream of profit”

They may take more effort to set up in the beginning, but you eventually have a system that runs almost totally on autopilot.

Further, long term income opportunities offer room for growth. A good example here is affiliate marketing.

In that business model, you've got a never-ending supply of different products to promote.

You can add on product after product to build up your income.

You can promote programs that offer passive or recurring commissions (e.g., membership sites, web hosting, etc) so that you keep getting paid, even when you aren't working.

“Another facet to long-term income is that it is consistent”

It doesn't depend on fads or trends, seasonal sales (e.g., selling toys over Christmas) or the price of tea in China.

Instead, you bank on providing products and services that are in demand year round.

People are always looking for things like cars, clothes, entertainment, how to information, health and financial information, ways to improve relationships, solve problems and increase happiness.

The business models I recommend to you here on this blog all fall into at least one of those in-demand categories.

Simply choose the one that suits you. Have a Great day.

6 Frequently Asked Questions (FAQ) And Answers About Blogging Services

1. I don't have a blog yet. Will you help me set one up?

While our basic services assume that you already have a blog up and running, we can also set up a blog for you.

We can also get you started with initial content, design elements and other relevant materials.

2. I've already had a blog running for quite a long time now, but I'm not getting the traffic levels I need. Am I doing something wrong?

Maybe you're posting too infrequently, inappropriately Or maybe you're not communicating with other bloggers adequately.

A blog has a natural rate of growth in terms of traffic and readership.

 However, if you're still getting close to zero readership, then something must be wrong, indeed. Advertising and marketing is very important, especially if you're still starting out, easy way to do this is to take advantage of social media.


3. Aren't there freely available blog promotion tools online? Why should I pay someone to market my blog for me when I can do it myself?

There is only so much one can do in a set period of time. With the hundreds of tools available online- both free and at a cost, you would still have to exert much effort in doing all the right things in order to improve your blog's online  presence.

 You might even end up spending more in terms of payments to several services and on the opportunity cost. it is wise to spend more time on productive endeavors that are within your expertise

4.Isn't blog Promotion about tracking back and communicating with other sites?

Advertising is just one part of marketing your blog. While this is arguably a major part of maintaining your blog's online presence, you will need to jump start your blog's readership and popularity using other tools such as SEO, Links Building, Design, Tweaking to get better traffic and readership.

5. I already know about directory submissions. What other added value will you provide?

We have years of experience in blogging, both in personal and business capacities. We know what works and what does not.

We also know how to target marketing efforts optimally so you don't spend time, money and other resources on unnecessary or mistargeted efforts.

6. What about content? I may not be able to manage writing regularly for my blog.

Do you have a service that can help me with this? Good content is one of the primary drivers of a successful blog.

If you cannot manage to maintain writing regularly for your blog, we also provide copy writing services tailor-fit to blogs. We will write and post engaging content on your blog daily or at an agreed frequency.

Our blog postings will be conversational (thus maintaining the "personal" and affable aspect of the blog) and also well-researched to suit the theme or niche you require.

Here’s a simple tip on  how to get started. If you’ve enjoyed it or learnt something new and beneficial, then join my FREE online newsletter so you can get tips and updates of new posts right inside your email box about smart ways to Business Solutions.

Have a wonderful day.

10 Effective Ways To Get More Traffic

Despite the recent growth of various online marketing strategies such as social media, email marketing still remains to be the most effective marketing tool for websites. A mailing list is therefore one of the greatest assets a business can posses. 

 

Building this list however is not an easy task. Some websites have even resorted to buying lists in a desperate attempt to increase their subscribers but in the end this proves useless and even damaging. 

A good mailing list is one which a website has developed naturally. Such a list contains individuals who have a high potential of becoming loyal customers. To build a good mailing list you need an equally good, high conversion opt in page. 

 

The first step in creating a successful opt-in page is increasing the traffic to it. Without people visiting the page, you have no chance of building your list. Below are some helpful strategies through which you can boost the amount of visitors visiting your opt in page. 

1. Search engine optimization
To get as many people as possible to visit the opt in page, you need to put your website in front of as many eyes as possible. The best way of doing this is through search engine optimization.

The proper use of certain rich keywords and key phrases and providing value to your visitors throughthe content on the website are all effective SEO methods. With an increased ranking, more web users will see your website and possibly visit it.
 

2. Paid advertising
If you are just beginning to build your mailing list, getting the traffic you need naturally can take time. To jump start the list, make use of paid advertising. You can advertise using Google adwords, Twitter or Facebook ads.
 

The advantage of paid advertising is that the traffic that you receive is still beneficial since the people who will click on the ad are those who are interested in what you have to offer.
Ensure that you have crafted your ads, especially those on Facebook, well enough so as to attract as many people as possible. 

3. Social media
Facebook, Twitter, Linkedin and Pinterest are about the most popular and some of the best social media websites that you can use to triple the traffic being received on the opt in or squeeze page.
 Facebook is especially effective at this. All you need to do is create a fan page and then get people to join it. 

 

You can even use Facebook ads to get more fans. Frequently invite your fans to sign up for something and place the opt in page url where they can easily see it. Be careful however not to spam your fans. Instead, strive to provide value and make offers that they cannot refuse.

4. Solo ads
This is another popular method of jump starting your list although you will have to pay for it. It involves using someone else’s list to market your website and create your own subscribers. 

 

For instance if your website is in the health niche, you can find a well developed almost similar health website and then pay the site owner to email your content or offer to his list.
Of course you can only use solo ads with other related websites.

 5. Forums
Many websites owners do not realize the potential that forums hold in getting more people to visit an opt in page and subscribe to emails. You can easily build a list with hundreds of subscribers simply by using forums. 

 

Just find a popular forum in your niche, sign up and then become an active participant. Answer and ask questions and contribute to discussions. As you build your authority on a forum, more people will be curious to find out what you are offering.
 

6. Article marketing
Article marketing has long been said that it no longer works. However, it should still be part of your traffic generation strategy, as you’ll still get traffic from those searching for information around a particular topic. This involves creating short articles, between 400 to 700 words and then posting them on various article directories. 

 

At the bottom of each article, you include a url to your opt in page. To increase the number of people who follow the url ensure that the article contains helpful and informative content and use more than one article directory. 

 

Even better, post the articles to directories in a certain niche rather than general directories. Here’s an article directory where you can submit your articles: http://ezinearticles.com 

 
7. Press releases 
Media releases are particularly effective at getting people to check out what you are offering. To increase the effectiveness of press releases, create them regularly and submit them to different news websites such as Ibotoolbox, a very effective free traffic forum.
 

8. Guest blogging
Get in touch with popular bloggers and ask whether you can submit a blog post. Although you may not get paid for the post, you may be allowed to place a link to your website at the end of the article. The more popular the blog, the more traffic you will get.
 

9. Contests
People love winning things and a contest of any kind will receive a lot of attention.Start a contest on your website and publicize it on social media and ask your fans to share it with their friends. Ensure that the reward for the winner is appealing enough for people to want to participate.
 

10. YouTube
YouTube is the most popular video hosting website. Take advantage of the millions of visitors who visit it every day to boost traffic to your opt in page. Learn how to create a viral video that is both helpful and interesting. In the video and description, provide a link to the opt in page. 

 

You can also encourage people to share their video on their websites for more visibility. In your effort to get people to visit your website, make sure that they are people who are likely to sign up. 

 

Hence your efforts need to be directed towards a specific target group. As you work within your niche, you attract relevant visitors who in the future can easily turn into paying customers. 

 

After you have attained considerable traffic increases, remember that there is also the work of getting people to actually join your mailing list. But once you have established a steady stream of reliable traffic, you have tackled the first step in email marketing. Have a Wonderful Day.

Start Making Regular Income Online With The Right Mindset

Your mindset going into business online is very important. In fact, your mindset can make or break you.

What is the right mindset? 

Well, let's begin with some of the obvious principles: 

1. Taking your business seriously (more on this further)

2. Believing in your ability to succeed

3. Being willing to put in the effort necessary for success

4. Understanding how much and what type of effort is necessary

5. Commit to a business plan/strategy

Those are the common sense principles every business owner follows.

 However, there is another aspect to having the 'right' mindset, and its one that is often overlooked. And that aspect is:

“Being able to see progress in graduated steps”

What does this mean?





Have you heard of the 5 Bucks a Day guy? He is a perfect example of what kind of success you can achieve when your mindset includes the graduated steps approach to measuring your progress. 

Basically, He went from years of barely making a living online, to racking up a monthly income equivalent to his yearly income. He did it by learning to set smaller, more realistic goals for himself.

His ’aha!’ moment came when he realized it was easier for him to conceive of earning $5/per day, than earning thousands overnight.

So he set about creating dozens of mini-income sources, each of which made him $5 per day and sometimes far more than that.

You see where this is going? Pretty soon all of his $5/day projects added up into hundreds of dollars in profit per day.

So, I'm recommending that you employ a similar confidence boosting trick.

Your goal here can be to make your first $100 online in roughly 30 days, Right ? It might seem difficult when you look at it in those terms, so try breaking it down:

“$100 in 1 month = $25 per week or $3.33 per day”

Wow! Now, that should get you excited. Certainly you can make a measly $3.33 per day? 

Remember, this works in reverse, too. You might come across, for example, a great looking affiliate program, only to pull back when you see that they're paying $10 or $20 per sale.

You might think: - ‘Well, that's probably not worth my effort’

What if the program converts really well and you're able to make at least one sale per day?

 You'd be looking at $300-$600 per month in your pocket -- and that's just for starters.

So, in order to make your first $100, start off with the idea of just getting your first few sales rolling in.

 Once that happens, focus on multiplying your efforts to getting the equivalent of a sale every day of the week.

Play with the numbers until you come up with one that motivates you....

“Something that looks like child's play on the surface, but that leads to serious profits when you total things up over time”

That's how it all begins. Stay Productive.

How To Install A Solar Power System For Homes

Ever since man existed, sunlight was and will always be available. For several years now, a lot of people are complaining about the ever increasing electricity bills.

Because of this, solar power systems became great alternatives through the years. Sunlight is readily available especially in countries where they get a lot of sunshine.

With the yearly improvements in modern technology, solar power for homes is now more advanced.

With just a little amount of sunlight, you can already get more electricity. With only a few solar panels, you can generate the needed electricity for your home. Even if you live in a small house, you can install a solar panel.

Most of today’s homes are not properly oriented to get a lot of sunlight and this becomes a great problem.

New solar power systems are more efficient and can generate quality electricity with less sunlight.




The modern solar panels are installed at steeper angles but can still tolerate sunlight. So, if you’re home doesn’t have an ideal orientation, it would still be possible to generate solar power.

Solar panels are usually installed on top of the roof together with an effective rail system. The panels are able to slide at the best position to get sunlight. The system is also ideal just in case you want to expand later on.

Before you install solar panels, you need to determine the electricity requirements of your home. To calculate your monthly electrical consumption, you will need to go over your electrical bills and determine the average usage.

After that, you can now pick the right system size. If this is your first time to use solar power, it would better to start with the simplest project you can find.

Make room for expansion as well so that you can expand the system little by little especially if you have limited resources.

Even if you use solar power as an alternative, you will surely be able to cut your bills by 80% in the coming months.

For instance, for simple projects, you can start working on outdoor lights, garden fountains, etc. Later on, you can use solar power for your indoor electrical requirements.

When installing a solar power system, one of the most important considerations is the inverter.

Make sure that the inverter’s size is properly chosen; you see, this will be responsible for converting DC into AC.

Pick the appropriate size inverter so that you can meet all your electrical needs.

It’s a good idea to purchase a bigger inverter even if you’re only planning to install a smaller system. That way, when you finally decide to expand in the future, you will just wire them in.

If you’re not an electrician and you have limited knowledge about electricity and electrical components, try to hire someone to connect the inverter.

The solar power system needs to be connected into your home’s electrical system. Dangerous voltages are present and you might get electrocuted.

Only an electrician can comply with the local codes so that your project can pass the inspection. The state and federal government also provides incentives for homeowners who decide to go for solar power.

You can avail of loans or grants so that you can install the solar power system soon.

Take advantage of these special programs so that you can start benefiting from an efficient and clean electrical system. Have a great time.

7 Effective Email Subject Lines That Helps To Increase Your Open Rates

Your email's subject line is the gatekeeper of your email campaign.

When you invest hours of work into getting the segmentation right and nailing the email copy, you absolutely want your email to get read!

The average person gets dozens of emails every day – and this may include coupons, newsletters, social media notifications, password resets, lead nurturing emails, invitation to parties, and so on.

 It's a lot of material to sift through, never mind open, and most people open the emails based on how effective the subject line is.


Granted, there are a few more elements of an email that determine whether or not you'll open it; for instance a familiar sender name, but for the most part, the subject line determines whether or not you'll pay attention to the email.

People's inbox are always full of messages so it's all too easy for them to hit Delete without a second thought; yet email can be a powerful tool when used to market your business.

Subject lines that convey a sense of urgency tend to have higher open rates than say, those that offer freebies, and the use of first names has been found to increase the open rate by a small margin.

But there's a lot more to subject lines than first names, and knowing which factors affect open rates can help you draft effective emails. Here's a quick guide to get you started:

1. Localize and personalize

You've probably come across basic personalization in email marketing- “Hey John, would you like..” It's pretty common nowadays and perhaps a little overused but that does not mean you shouldn't personalize your subject lines. You get a better effect when you use customer attributes and actions to tailor your emails.

Remember the following:

• Use first and last name

• Modify the subject line based on the recipient's location

• Mention their actions on the website- favorite features, what they've been up to, e.t.c

• Gender. Clothing stores are very specific to gender when highlighting products



2. Be very specific

Whether you're sending notifications or direct updates, you need to be clear about each campaign and your
objectives. However, being upfront doesn't necessarily mean revealing everything the email is about, but assuming you're targeting specific segments, then you need to point that out in the subject line.

Cold emails are the most challenging because you have to explain how you got the recipient's contact information, win them over and then present your sales pitch.

 It might sound counter-productive to let people know why you're sending them emails but it's actually the best way to get their attention and get that click.

3. Take time to build momentum

Auto-responders are very effective at sustaining a life-cycle email marketing campaign.

The series makes it easier for you to present yourself to the recipients and allow you to build momentum, because you shouldn't just email people out of nowhere.

Informative subject lines can be used in a series to build momentum and increase your email conversions but
unfortunately most businesses send less emails than they could for fear of annoying their recipients.

 If the emails are relevant and helpful, you shouldn't worry about annoying the readers.

4. Test Everything!

You may have read that short subject lines are more effective at boosting opens: it's one of the many
marketing quotes thrown around but the truth is you can never be sure how true that is for your own audience.

Subject lines are relative to your audience and there really isn't any hard rule when it comes to length.

The best approach here is testing. Draft the best subject lines you can and play around with long and short lines, capitalization, funny characters, etc.

Testing is important in every aspect of marketing so apply it to your subject lines to get a clear picture of what works.

To give you a better picture of what works in subject lines, here is a compilation of 7 email subject lines people went crazy about:

1. ” Hey”

When handling inbound marketing, simple subject lines have the best results.

This particular example is not about a smart or short subject line, but rather the effective combination of casual personalization and the sender name paring- for instance if you received an email from the president with this subject line, you'd be curious to find out what he has to say.

Paring unlikely subject lines and sender names is very effective at getting people to read the email. You may also try paring a goofy mascot with a serious subject line.

2. “As You Wish”

Learn what makes your audience tick and employ a few psych principles to get their complete attention.

For instance, this subject line was taken from a movie, The Princess Bride, and Uncommon Goods used it on their buyers for a more personalized effect.

 The company knows their buyer persona very well and they knew that referencing that particular movie would get their subscribers' attention.

3. “Where to Drink Beer Right Now”

Okay, so not everybody loves beer, but imagine receiving this in your inbox at 18:45 on a Wednesday night?

I mean, think about it: you've been holding it together since Monday and now you need to decompress with a few of your buddies before the weekend gets here; and then you get a notification just as you're about to head out and it says “Where to Drink Beer Right Now”.

The timing alone makes this subject line a winner.

4. “Not Cool, Guys”

We're not all equipped to be snarky writers but you can play around with the subject line and find a way to make it stand out.

Most email platforms make it easy for you to edit the preview text so utilize that extra space to win over more subscribers and boost your email stats.

5. “You're Missing out”

You may have heard about FOMO, an acronym for fear of missing out; which is actually a big deal now in our interconnected society.

Naturally, people don't like to miss out on things, and a smart marketer will exploit this vanity by initiating an effective marketing campaign.

6. “DO NOT Commit These Facebook Atrocities”

No matter how reserved or down-to-earth you are, nobody likes to do things wrong. Why not work on that
simple and natural human tendency on your email subject line? Learn to dramatize your words for effect.

This line spells out “DO NOT” using full caps for effect, so that way readers will notice the message in their inbox.

7. “What Can You Afford?”

This is an interesting and somewhat encouraging angle; showing your audience a bunch of products that are RIGHT on their budget.

It’s also kind of competitive, your audience pitting cash against what's available on the market.

You have to play off emotions to get people to read your emails.

You needn't be a psychologist to play this game; just pay attention and you'll see a number of opportunities.

Remember principles such as scarcity, urgency and social proof, and see how they boost your conversion rates.

7 Simple Tips To Safely Avoid Fraudsters Anywhere Online

The fact is, there are lots of Fraudsters and Spammers online looking for people to defraud.

Over the years, they have highly increased in number sending thousands of emails on daily basis to email box of unsuspecting People Online.

These are people with fake Products, fake Identity and fake services who are only after your money and resources.

You must try as much as possible to avoid these kind of people every time especially when making purchases one eCommerce site or even on social media sites.

 The followings are some few tips to avoid being scammed or defrauded online:

1. Do not buy from a site that does have regulations.

2. Buy only from sellers that have been rated as the best or those keep their words.

3.  If you are buying from ebay.com for example, always look for sellers that have trusted logo.

 4. The sellers with the trust logo have over the time gained the trust of buyers for being honest and sincere.




5. Always buy from sellers that have money back guarantee on their products. To have given you a money back guarantee on their products or services means they believe what they are selling to you really works.

6. Buy Mostly from sellers that have a lot of positive feedback from customers.

7. Never go after what you don’t know and do not respond to emails from people or companies you dont know.

Some people try sending products into your mail box, dont open or respond just delete it and dont click on the link provided. Those links usually redirect and submit the data of unsuspecting people to these Fraudsters.

Have a productive day.

The Importance Of Advertising And Avoiding Scam Online

“A business without a sign is a sign of no business”. This is an advertising banner or quotation that can be seen in large billboards along the roads and on the side or top of buildings that is vacant.

Television and radio would say, “This program would not be shown or be heard without advertisement”. It is true since most of us are watching the free television channel and programs are produced by payments of advertisements.

Business owners understand how important an advertisement is. It is in this manner that they would tell to everybody that they are selling products and offering services.

 They would not have sales, which in turn give them profit, if people would not notice and buy their products and avail of their services.







However, it is not happy to note that there are people who would try to steal money from advertisers and business owners by offering cheap advertisement packages and not delivering the agreed service.

Business owners and advertisers should be informed of this because they would become victims of a scam.

The scam here is when the advertiser paid for these different kinds of services but none or some of them are not really even performed.

The main point to consider here is to whom is the advertiser transacting with. To avoid being ripped off doing a background check by knowing the following will help.

-past successful projects as evident on customers comments

-a good reputation that will be confirmed by his references, (people that he's had past transaction with and that are also reputable)

The pay-per-click ad campaign is when an advertiser would pay a certain agreed amount by the search engine developers every time a user clicks on that banner.

This was a good idea before it was not touched by hackers who developed a certain program to automatically click on that banner which increases the amount to be paid by the advertiser.

The next paying scheme was the “pay per action”, which is harder to hack since the advertiser would only pay the search engine developers an agreed amount every time a sale would be done on that customer.

One thing is for sure, advertising in the Internet is not easy but it is fun, especially when one understands fully the power of the Internet.

 It is not a unidirectional means of advertising like the television or radio, but it is an interactive avenue for both the advertiser and the prospective clients.

Why You Should Start A Multi Level Marketing Home Business Today

Home business MLM has never been easier these days.

With the emergence of electronic tools and other gadgets, coupled with the Internet, your task has been chopped  way down in half.

Nothing can beat the business or opportunity that MLM home business can give.

Besides, how do you beat working at home in your blue jeans, never going to an office, and making more money than the people you might have worked for?

Once an MLM business is established and well under way, a typical week might take 3 to 5 hours of some form of enjoyable work to keep your network running smoothly.

That’s it. Your working day is finished.

It does not take a rocket scientist to make a network work. There are also no magic bullets, books, software, devices, meetings, and tapes that can make it any harder or easier.

Many years ago, just the thought of MLM affiliate programs, franchises and home businesses are enough to scare people off.

The reason? All the extra hours that people have to put in to make things happen.


There are also those MLM home business programs that say they are the best. Only to turn out bankrupt in an instant.

This and other reasons of the same kind have marked MLM as phony and the people behind, not to be trusted.

If these people only had to think for a while, they would have realized that there is no such thing as best program and best company.

 The concept of being the “best” is depending on the characteristics inherent that is shown and is approved by others.

Reading, studying and learning about MLM home business is the most effective way.

 Then it would be now up to the marketer to think how he or she can input those learnings in his own MLM home business.

In order to build your MLM home business, you need to understand one simple aspect. It is a business and definitely not a hobby. Also remember that nothing is free.

So it is best to understand up front that you are going to spend some time and money. That simple.

Understand also that things being offered for free are not likely to be useful and effective.

If things are free then you probably will get free stuff that would not work.

Find a product or service that you really like. Join a company that sells just that.

Then build your own MLM home business using a system that can work using the internet.

If this is like the other types of business, you will need the necessary business skills to run their new venture to ensure its success.

However, an MLM home business marketer needs no special skills to run their multi-level system.

Any skill a network marketer may need, they can learn while running their MLM home business based from their marketing plan.

MLM home business is a smart business sense for anyone wishing to start a home-based trade.

There are many benefits to MLM home business.

 It cost next to nothing to get started, you get a proven system like that of a franchise opportunity and you can be in profit in months rather than in years.

Therefore, if you desire more income while still working a 9 to 5 job, or to build your retirement income then should seriously consider MLM home business as your vehicle for you and your family’s financial well being.

What You Should Know About Multi Level Marketing (MLM) Home Based Business

Are You Considering an MLM home based business? If so, it could be a very lucrative home based business option for you. But you should also know exactly whether or not what you are getting into is truly an MLM home based business or something else. 

It may be a scam waiting to pounce on you. Plus, you need to weigh out the positives and negatives of an MLM home based business before you decide that if it is the right business for you. Making sure you are actually getting involved in a legitimate MLM home based business is important to save yourself some difficulties later on.

An MLM home based business involves the direct selling of products or services through the recommendations or endorsements of independent representatives.

 
If you are the representative, you receive a commission on any sales that came from your endorsements. Understand that most products sold through an MLM home-based business are not necessarily advertised through mainstream media or in stores. 

The confusing part of determining if your MLM home based business is genuine can be quite difficult because of there are a number of pyramid schemes out there that are dangerously similar to a legitimate MLM home based business concepts. 

Remember, a pyramid scheme is illegal, and getting involved in one can cause you more trouble than you can possibly imagine.

You will need to do your research into the MLM home based business that you are considering so that you are sure that the kind of MLM home based business you are going to run is valid and legal. Usually if your investment is proportioned to the product or service you are selling, your MLM home based business is valid.

There are a number of advantages to having an MLM home based business. 

First of all, you will be working from home where you can virtually set your own hours, which is probably why you are considering an MLM home based business in the first place.  

Also, you will not have to manufacture any products, because you are usually selling things that are already made. The MLM home based business will usually come with a pre-determined marketing plan.

Many people suffer through the process of determining the most effective methods for marketing their products, but with an MLM home based business, you are relieved of that stress. 

The disadvantage of having your own MLM home based business, though, depends on your personality. If you have good leadership skills and is a self-starter, then an MLM home based business will pose a little hardship to you. 

However, if recruiting and selling gives you hives, then starting and maintaining an MLM home based business may be more of a challenge, since your success depends on your ability to create a downline of recruits.  

But then, having your own MLM home based business means that you can live out your dream of being your own boss and having flexibility in your work schedule.

You do not need any prior experience, and you can rely on your personality to recruit and maintain your downline. You only have to hard working and consistent in getting downlines. 

Do your research to make sure your MLM home based business is a legal business. This way, you can truly enjoy the freedom and the profits that the MLM home based business offers.

Have a great Time.

How To Sell With Innovative Thinking And Lateral Marketing Dynamics

Today marketing is not the same as it was in the 80s, because there are now enough products to satisfy customer’s needs. 

 In fact many customers are now “hyper-satisfied”!

Companies have segmented the market until it has become almost too small to service profitably.

Distribution is now largely in the hands of giant corporations such as Wal-Mart . There are more brands and fewer producers, products “life” have been shortened, and it’s cheaper to replace than to repair - all complicating the process further.

Marketing has always started with identifying the needs of your customer, but many companies are now focusing on the product. 

  They focus on what category it falls into, and then what sub-category (for instance pudding and then what flavors). 

By focusing on the product, companies then focus on who’ll use the product, and those considered “not using” are excluded from the picture. 

 In doing this, you’ve just given your competitor a target market.

You may have captured 75% of your “user market” because you have a USP (unique selling position) i.e.; more flavors, more convenient packaging, longer shelf life, etc. 

But why can’t YOU also take care of the other 25% instead of your competitor?

To do that, requires a new way of thinking known as “Lateral Marketing”. 

Stop thinking about how you can keep the 75% in love with your product (Vertical Marketing), think about drawing in the 25% of the market that wasn’t your customer. 

This is done by innovative thinking.  This may be seen as further “segmenting” the market-place, but at the same time it’s making it bigger.

 Let’s say you sell soap.  You’ve captured 65% of your market because of some formula development that makes more suds with less product. 

 The 35% that your competition is trying to capture would rather spend less for soap, than use less. 

Your method of also capturing that 35% is to start thinking “innovation” and not different product.

Lateral Marketing works within the original category of product and complements it, not competes with it.  

 You could come up with a soap with more bleach, with less foam, fragrance free, with more foam. 

You can innovate by size – selling in large economy packs, selling in individual packs, and do this without ever changing the formula of the product. 

 This type of marketing works best for mature markets with no growth (after all, what new uses can you come up with for soap). 

 It also can create markets from scratch, requires greater resources, and may redefine your company’s mission and business focus.

This innovative method of marketing doesn’t create “new” categories or markets, it always occurs “within” the category where the idea originated. 

 If you’ve done everything right, you’ve garnered the 35% of customers that might have got away and it didn’t require a lot of overhead – you’re still producing soap!

All The Best.