This Piece was put together for one reason - to provide a single source of creative reference material for people who have to write headlines for a living.
Over the years various ways have been discovered, the easiest way to come up with a good headline is to sit down and read a large number of successful headlines.
The idea is not to steal someone else's words but to develop a sense of what elements make a good headline.
The idea is not to steal someone else's words but to develop a sense of what elements make a good headline.
it is an almost impossible task as many of these headlines and variations on them have existed since the very beginnings of the advertising age.
I hope that you find the words in this guide a creative inspiration.
* $80,000 in Prizes. Help us find the name for these new kitchens
* 161 new ways to a man's heart - in this fascinating book for cooks.
* 38 fun and easy ways to earn $500 next weekend.
* 67 reasons why it would have paid you to answer our ad a
few months ago.
* 7 steps to freedom.
* 7 ways long distance can keep your head above water.
* 7 ways to collect unpaid bills.
* A wonderful two year's trip at full pay - but only men with imagination can make it.
* Advise to wives whose husbands do not save money - by a wife.
* Again she orders...'A chicken salad please'.
* Alive with pleasure.
* Amazing new titanic commemorative medal is mint perfect and even bigger than a fifty pence piece.
* An amazing business you can carry in your pocket.
* An educated failure.
* An open letter to every overweight person in Birmingham.
* An open letter to everyone who drives a truck on more than $10,000 per year.
* Another show in our series about improving our lifestyles.
* Announcing... the new edition of the encyclopedia that makes it fun to learn things.
* Are we a nation of low-brows?
* Are you ever tongue-tied at a party?
* Are you ready to use self-hypnotism to make life give you what you want?
* Earn $90,000 a year repairing cracked windscreens.
* Famed physicist proves that sitting in a pyramid causes unexplainable good things to happen.
* Fatten your bank account.
* Financial columnist makes unique discovery.
* For the woman who is older than she looks.
* For want of a pin... the hat was lost.
* Fountain of youth discovered by little known civilization over 2,300 years ago.
* Free kit tells you how to get better photographs.
* Full time minister finds part time goldmine.
* Generous creative businessman wants to find a hot sexy woman with a good sense of humor.
* Get out of debt in 90 minutes without borrowing.
* Get paid for reading books- $100 per book.
* Greatest goldmine of easy things to make ever crammed into one big book.
* Greed and gouging in the stock market.
* Guaranteed to go through ice, mud or snow - or we pay the tow.
* How bad a beating are you willing to take to own a new car?
* How do you grow $1,000 worth of food in a garden this small?
* How I made a fortune with a foolish idea.
* How long will you live? Ignorance about how to take care of yourself can be the mistake that kills you in your 50's or 60's...the dangerous years.
* How much are you losing to dead-beats right now?
* How often do you hear yourself saying:’ No, I have not read it; I have been meaning to.
* How the experts buy and sell gold and silver.
* How the way you undress reveals your personality.
* How to burn off body-fat, hour by hour.
* How to buy the road vehicle of your dreams.
* How to collect from Social Security at any age.
* How to develop a silver tongue, a golden touch and a mind like a steel trap.
* How to discover the fortune hidden in your head.
* Hands that look lovelier in 24 hours - or your money back.
* Have you a 'Worry' stock?
* Have you ever holed in one and said 'I've got it'?
* Have you ever said 'I just cannot seem to concentrate'?
* Have you ever seen a grown man cry?
* Have you ever taken a practice golf swing at a dandelion?
* Have you got these symptoms of nervous exhaustion?
* He became twice the man at half the weight.
* He was 240 pounds of sweet tooth.
* Here is a way to make money that has never yet failed.
* Here is a way to find out if your bank is about to go bankrupt.
* How a foolish stunt made a star salesman.
* How a new discovery made a plain girl beautiful.
* How a new kind of clay improved my complexion in 30 mins
* How to discover the priceless secret of good health and slash your medical bills in half.
* How to discover what you are really good at.
* How to do wonders with a little land.
* How to earn $30,000 a month with low budget direct mail projects.